Adobe Journey Optimizer

Hey AJO Community!  We’re excited to kick off a new initiative called Community Ideas Updates—a quarterly roundup that reflects our ongoing commitment to co-innovate with you. Your ideas aren’t just suggestions—they’re directly shaping the evolution of Adobe Journey Optimizer (AJO). Through these up...

August '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Pause and resume journeys: You can now pause and resume your journeys. This capability gives journey practitioners greater control and flexibility...

Spectacular customer experiences don’t just happen— they’re imagined, built, and brought to life by Experience Makers like you. Now it’s your turn to take center stage. Submissions are open through October 17, 2025, at midnight PT. Whether you are scaling personalization, uniting content and data, ...

Hey There!       I have a custom action which returns payload in the below format (as a contextual attribute) {"data": {     "products": {            "products": [                  {                      "productId": "111",                      "title": "sample-title",                       "url": "...

It is nice to be able to store/move and organize Templates in a folder structure. But when you start to have many Templates and you want to organize them, it is hard to know witch Template is in witch folder, and if a Template has been placed in a folder or not.So to be able to work faster and easie...

It is nice to be able to store/move and organize Fragments in a folder structure. But when you start to have many Fragments and you want to organize them, it is hard to know witch Fragments is in witch folder, and if a Fragment has been placed in a folder or not. So to be able to work faster and eas...

This blog highlights how to implement dynamic content that leverages both profile attributes and additional non-profile data sources. By extending personalization beyond simple profile attributes, marketing teams can deliver richer, more contextual experiences that boost engagement and conversion. 

Hello everyone, I created these two audiences to be used in an AJO campaign to target people who opened a specific email.v1 / Profile count 662v2 / Profile count 652 If the Message ID belongs to the Campaign Action ID used in the Audience v1. Why we are not getting the same number of profiles?Thank ...

How to look at the audience created in the Audience section in AJO?Is there any visibility to see the audience created by apart from the count as the detailed view of the audience created?

This article is an integration guide to support universal links with tracking on iOS in AJO

Hi,I am working on to create content fragments with editable fields in our emails and observed that when we use any image url and url field in a fragment, AJO add an extra space character before and after the provided value.This extra space breaks the images and links in some of the email clients.Do...

Hi Everyone,   I’m not able to see the Buying Groups section in Adobe Journey Optimizer – B2B Edition UI. Is the Buying Groups tab automatically available, or there some specific prerequisites needed - such as whether creating audiences are required to make the Buying Groups tab becomes available?  ...

Hi all,  I have a short question on Journey Step Event Schema. What is the profileID here: "experience.journeyOrchestration.stepEvents.profileID"?. Is it the namespace you define while creating journey or the primary identifer of the schema? Just wondering how this value gets populated  Thanks!