Adobe Analytics

Every time I close and reopen Excel, I need to login again to use the New Report Builder Add-in, although I enable “Stay logged-in” during login. This is super annoying. When will it support saving login status?

As SEO continues to evolve beyond keyword rankings, businesses are increasingly focusing on user behavior, engagement, and customer journeys to measure success. Adobe Analytics plays a critical role in helping organizations connect SEO performance with meaningful business outcomes through advanced reporting, segmentation, attribution, and real-time customer insights.I’ve been exploring how Adobe Analytics can support SEO teams by analyzing organic traffic behavior, identifying high-performing landing pages, measuring conversion impact, and understanding customer engagement across channels. Features like Analysis Workspace, custom dashboards, segmentation, and attribution reporting provide deeper visibility into how SEO contributes to overall digital growth.I’m interested in learning how others in the Adobe Analytics community are leveraging the platform for SEO analytics and optimization.What metrics or dimensions do you find most valuable for SEO reporting? How are you using Adobe Ana

On my site, on each page load, we populate the following:Page Type (c1) and Page Type (v1)  - acceptable values “Home” , “Search”, “Product”.v1 is set to expire after the visit.I was expecting to see the same number of visits both for Entry Page type (c1) and Entry Page Type (v1) for each different value of the page Type but I am not.So, assuming that c1 and v1 are properly set each time on each page load, is that normal that the number of visits differ for each page type between the Entry Page type (c1) and the Entry Page Type (v1) report ? The v1 report has a lot of visits with value “unspecified”. 

Hi everyone,I’m currently trying to test the Adobe Analytics MCP.So far, I have:been granted the required permissions (MCP Access + Developer Access) created a project in the Adobe Developer Console generated API credentials/keys as part of the setupAfter adding the MCP server in Cursor, I’m able to authenticate successfully. However, all requests fail afterward with a 500 Internal Server Error coming from the MCP endpoint.Error message:Transient error connecting to streamableHttp server:Streamable HTTP error: Error POSTing to endpoint:{ "method":"POST", "error":"Proxy error", "message":"500 Internal Server Error", "targetUrl":"https://<adobe-mcp-endpoint>/mcp"}From the logs, it seems the OAuth/authentication flow succeeds, but the MCP endpoint itself fails afterward.Has anyone run into this before, or does anyone know what could be the cause?Any guidance would be hugely appreciated. thanks!

I'm sharing in case you run across this issue or have a solution. I've run across an issue with migrating classification rules containing custom text values. If the old rule contains a rule type of Regular Expression and a custom text value in the "To" field, the regex does not migrate. I open the rule in the new Classification Sets interface, go to Rules, then click Migrate. The migration completes but the rule screen is blank with the message “Drag and drop a function to get started”. The original rules are missing. (There is no "try and migrate again" option.) Ok. So, I needed to manually rebuild the rules. (If there had been a lot of rules, that would have been a burden.) I rebuilt the rule, saved the rule, and activated it. Some days later, I checked the report and the report did not show the expected custom value but showed "Unknown" instead. After a week, it still showed "Unknown". I then changed the new rule to use $1 instead of the custom value. I checked the report and that w

Hi team,I’m working on a 6sense + Adobe Launch integration and facing an issue with how data appears in Adobe Analytics reporting.Current ImplementationOn a first‑time visit, the page loads normally and fires a page view call, followed by a non‑page view call that contains the 6sense attributes (stored in eVars). I’m trying to avoid delaying the page‑view call.If anyone knows how to include 6sense attributes in the initial page‑view call without delaying it, please suggest. On a return visit, I merge the 6sense eVars into the page‑view call.ProblemIn reporting, I see unexpected behavior.Example: In the Country dimension, United States and Unspecified both show 70%+ for Visits—together exceeding 100%.(Refer to attached screenshot.)Any best practices to include 6sense attributes in the initial page‑view hit without delaying it?

Join the Adobe Champion Program and become a part of a global community of passionate product experts who are driving thought leadership and innovation!  Adobe Champion Applications are open through June 5.The Adobe Champion Program offers an opportunity for growth, connection, and influence. As a Champion, you’ll join a distinguished group of professionals who are not only advancing their own careers but also helping shape the future of Adobe’s most impactful products through shared expertise and community leadership.Each year Adobe selects 40 Champions across a number of products. These are:Adobe Analytics Adobe Experience Platform Adobe Commerce Adobe Workfront Adobe Marketo Adobe Experience ManagerWho Should Apply?Champions come from a variety of backgrounds, each with a unique set of experiences and insights into our products. However, there are a number of characteristics each Champion has: expert experience, passion, and a desire to engage with Adobe and fellow practitioners.Exp

How are you all documenting your analytics requirements to pass to developers? We release new features/products on our website and app monthly, and are currently using the same drawn-out and tedious process to request our analytics implementation work that we’ve been using for years. We (the analysts using Adobe Analytics) receive designs of the experience in Figma from Product, screenshot those screen by screen and outline what variables/events need to set on each screen/with each interaction in a PPT, and then a technical specifications document gets created by someone on the more technical side (using trackState, etc.) in a PDF. That document is then passed to IT for development. There has to be a more efficient way. I’d love to hear how all of you are handling this process when you’re pushing multiple analytics implementations across multiple platforms monthly.

I would like to understand CJA in depth so here is my question. Additionally I understand SQL well (I assume CJA is SQL  on the back-end….)Assume I have two events with the same structure - XDM paths: Event1 - add to cart  {   product.price: 55,      eventType: addToCart   }   Event2 - purchase {   product.price: 33,      eventType: purchase   }   How to create metric which tracks only product.price when eventType is purchase?

Hi Community, Do we know what will happen when classification rule build gets deprecated? our team is looking to get some insights on what we should do to prepare for this as most of our classification is being populated using rule builders. Thank you in advance!

Hello, When I schedule a macro-enabled Excel file (.xlsm) in the New Report builder, it gets stuck in status “Refresh in Progress”.The same file saved as .xlsx (without macros) run without problems. I suppose this must be a bug, since it’s not documented anywhere that .xlsm files are not supported (which would render the new Report Builder useless for our use case).Any ideas?Best

In CJA, For Full Table Export feature, is there any limit on how many times an export can be executed within a given time frame, or can it be triggered multiple times without restriction?Egress-use-cases-deep-div

 How would you explain the container levels:session  - pretty straight forward - separate session  event - is it required to have separate container for that if we use event? logic group - what is that? 

Is it error or its just me? :) https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-components/segments/seg-sequential-build#examples-3

I created a segment based on a fallout touchpoint in Adobe Analytics, and then used that segment within a calculated metric wrapped around an event.However, I’m noticing that the value of this metric changes depending on the overall date range selected in the report.For example, when I set the date range from January 1 to January 31, the metric count for January is 100. But when I expand the date range from January 1 to April 30 and then break the data down by month, the count for January increases to 200 instead of remaining at 100 (which I believe is the correct value).Can someone explain why this is happening? Is this expected behaviour when using a segment derived from a fallout touchpoint within a calculated metric?

Why not third? 

Real Time JourneyLet us have a moment of complete honesty here in the community. Keeping up with the Adobe ecosystem right now is both completely exhilarating and absolutely exhausting.If you have logged into Experience Cloud recently, you know exactly what I mean. Generative AI is dropping into Analysis Workspace. Customer Journey Analytics (CJA) is rewriting how we stitch data. Real-Time CDP (RTCDP) is demanding instant activation. It is incredibly easy to look at this new landscape and feel drowned in acronyms and feature fatigue.Managing digital analytics at massive enterprise scale (currently at Verizon, with past lives at Deloitte and Micron), I see this friction every single day. We are all feeling the pressure to implement "AI personalization," but the reality on the ground tells a very different story.Recent data shows that only 7% of organizations have successfully embedded AI to deliver measurable results. Meanwhile, a staggering 81% of teams are missing real-time marketing

Why third not second? 

I need to create a Segment for Abandon Rate where customer did not purchased or ordered product after checkout process.I created an segment however need your help to understand if this correct? HITSExclude (HITSVISITSProduct Views exists- THEN -Cart Additions exists- THEN -Cart Views exists- THEN -Checkouts exists- THEN -Orders exists)- AND -VISITSHITSProduct Views exists- THEN -HITSCart Additions exists- THEN -HITSCart Views exists- THEN -HITSCheckouts exists- THEN Within 1 Hit(s) -HITSPage exists- THEN -Exclude (HITSPage exists)

While exploring Adobe Analytics MCP integrations, one question that came to mind was around method-level access control and governance.For teams directly connecting MCP with tools like Claude or ChatGPT:Is there currently any way to provide granular access to specific MCP methods? For example, can access be restricted so certain user groups can only use selected MCP tools/methods?This becomes more interesting from an enterprise perspective, especially if future MCP capabilities expand toward:creating reports modifying variables deleting configurations other administrative operationsCurious to know how others are currently thinking about:MCP guardrails monitoring MCP usage internal governance approval workflows controlled MCP integrationsI was also exploring an OAuth/API-based MCP approach where an internally hosted middleware layer could potentially help with additional monitoring, validations, logging, or custom guardrails before executing MCP methods.I also created a small document w

Is anyone else experiencing issues with updating Report Builder queries this morning? I keep get an error message saying that “Segments are currently available”