Product Communities

 Welcome to the VERY FIRST edition of the Workfront Wire!   This is your new monthly roundup built just for Workfront customers. Think of this as your one-stop-shop for the latest news, updates, events, and everything happening across the Workfront world. Each month, we’ll bring you what’s new, what’s next, and what you should know to get the most out of Workfront, without having to dig for it. Let’s get into it, and we’ll see you again next month for the next edition of the Wire.  Adobe Summit: 4 Key Workfront Announcements You Should Know  Last week at Adobe Summit, Workfront announced FOUR key updates focused on AI-driven workflow execution, enterprise operations, and more connected planning and review experiences:  Workflow Optimization Agent: AI that turns ideas and documents into structured plans, automates updates, speeds approvals, and delivers cross-system insights in Workfront.   AI Collaborators: Invokes an existing agent to execute work, leveraging instructions and context,

 Opens and clicks have long been considered the gold standard for measuring email performance, thanks to their simplicity and broad accessibility. But in recent years, the gap between these metrics and real human behavior has grown rapidly. Today, relying on basic metrics like opens and clicks can be misleading. Why? Because they track technical signals, not real human behavior. Why Email Metrics Often Don’t Reflect Real Human Behavior Here’s the reality: Opens are recorded when a tracking pixel loads, and clicks register when a link is requested. Neither proves that someone actually read your email, paid attention, or intended to engage. Factor in modern email bots, security scanners, and privacy tools, and what looks like an “engaged” audience can be a mix of real humans and automated systems. As marketers, it’s crucial to grasp not just how this skews standard email engagement metrics, but also the ripple effects it can have on revenue and the sales funnel: Compromised A/B Test Resu

If you've built a report, view, dashboard, or workflow in Workfront that makes your life as a project manager easier, we want to turn it into a recipe. The PM Cookbook is a community-driven collection of real Workfront setups — by project managers, for project managers. Think of it as your favorite recipe card, but instead of ingredients and steps, it's filters, fields, and the logic behind why it works. What makes a great “recipe”?Share something you actually rely on:A report you run every week A dashboard that stopped the constant “Can you send me a status?” pings A view that finally gave your team one source of truth A workflow that removed manual steps or confusionIf it solved a real problem for you or your team, it belongs in the cookbook. What you’ll submitTo submit your recipe, you’ll need:Recipe name Prep time, yield, and who it serves (e.g., “10 minutes to build, used by PMO leads weekly”) Report / view / dashboard / workflow type Step-by-step instructions with screenshots A s

Are you passionate about AEM and eager to share your expertise with the community? The Adobe Champion Program recognizes our most knowledgeable and passionate practitioners—those who help drive product adoption by:   Sharing technical expertise, best practices, and strategies with the broader customer community.  Collaborating with Adobe teams through product feedback, beta testing, and roadmap discussions  Each year, 40 AEM Champions are selected through a rigorous application and review process. Will you be amongst the 2026-2027 class? Join our live webinar to learn more about the program, benefits, selection process, and how to make our application stand out. Whether you're a seasoned expert practitioner or an aspiring leader in the AEM space, this is your opportunity to unlock the Adobe Champion advantage.   Date: Thursday, May 14, 2026    Time:  9am PT | 12pm ET | 6pm CET  Register here:  https://engage.adobe.com/adobe-dx-unlock-champion-advantage.html?trackingid=4SC98SFY&m

🌤️ [Virtual] Monday, May 4 @ 11am CST: "The End of Manual Metadata: AI-Powered Authoring in AEM​" with AEM – Southwest U.S. Chapter​🌤️ [In-Person] Wednesday, May 13 @ 4pm BST: "Unlocking AI in AEM: Agentic AI and MCP in Practice​" with AEM – London Chapter​🌤️ [Virtual] Thursday, May 14 @ 10:30am EST: "AEM AI 2026: Reimagining Experiences for Humans & Agents" with AEM – Women In Tech Chapter​🌤️ [Virtual] Friday, May 15 @ 5pm IST: “The Agentic AEM: Unlocking MCP for Modern Experience Management" with AEM – India Chapter​🌤️ [Virtual] Friday, May 15 @ 12pm EST: “2026 AEM Summit Insights & Networking" with AEM – DMV area Chapter​🌤️ [Virtual] Tuesday, May 19 @ 11am EST: “AEM Champion Application Office Hours”​ with AEM – Champion Office Hours🌤️ [Virtual] Thursday, May 28 @ 9am PST: “AEM Bay Area Kick-off: Summit Debrief & AEM Agents Round-Table”​ with AEM - Bay Area Chapter🌤️ [Virtual] Friday, May 29 @ 5pm IST: “From AEM to AI Answers: Brand Visibility with Adobe LLM Opti

Sharing your experience on Gartner Peer Insights helps peers make more informed decisions.Take 10 minutes to complete an Adobe Marketo review on Gartner Peer Insights.👉   Submit your review here: https://gtnr.io/KP4I5JMZ7   👈Important details to keep in mind:Reviews are anonymous. Only your role, industry, and organization size are displayed. Updated reviews are welcome. If you submitted a review in the past and have new insights to share, login, update your review, and submit. Gartner will assess and may publish quality updates. Personal emails aren’t accepted by Gartner. Log in using your business email or LinkedIn. Be thorough in your answers.

Join us Online! Monday, Apr 2011:15 AM - 11:30 AM PDT(2:15 PM - 2:30 PM EDT) Customers don’t move in straight lines, and as a brand, the experiences you deliver can’t either.Despite having more data than ever, many brands still struggle to deliver relevant, timely engagement in the moments that matter most. Journeys are fragmented. Signals go unnoticed. Personalization arrives too late. Customers feel the disconnect immediately.In this Adobe Summit online session, Unlocking Customer Experience at Scale with Adobe Real‑Time CDP, we explore what it truly takes to move from fragmented execution to real‑time, connected customer engagement.Join Adobe Real-Time CDP and Air Canada as we break down:Why modern customer journeys demand real‑time decisioning and activation What a Customer Data Platform needs to do to power relevant engagement at scale How Air Canada is turning traveler signals into meaningful experiences across channels Why governance, privacy, and trust must be built into person

This Experience League thread includes a list of helpful Adobe Analytics, Customer Journey Analytics, and Adobe Content Analytics resources, across documentation, YouTube, Experience League, custom Express pages, and more. We will continue to update this page as more content is created. Enjoy! Customer Journey Analytics (CJA)Resource Description Enablement   adobe.ly/aacja What is Customer Journey Analytics (CJA) adobe.ly/cjalinkedin CJA LinkedIn learning course https://www.youtube.com/playlist?list=PL2tCx83mn7GtE1y3EpACISH3Jy-qOj6Ut CJA YouTube playlist https://experienceleague.adobe.com/en/browse/customer-journey-analytics CJA Experience League documentation & video tutorials https://experienceleague.adobe.com/en/docs/customer-journey-analytics-learn/tutorials/cja-basics/new-terms-and-concepts-in-cja New Terms and Concepts in CJA https://experienceleague.adobe.com/en/docs/analytics-platform/using/stitching/overview Identity Stitching Options in CJA h

As a Principal Product Manager on Adobe’s Digital Employee Experience team, I focus on understanding and meeting enterprise content needs across Adobe—using Adobe products to do it. My team runs and operates our internal Content Hub, and we truly drink our own champagne by acting as Customer Zero. In a previous post, I shared how we create Branded Experiences with Experience Manager Content Hub and AEM Sites. In this post, I share how we utilized an early access, UI Extensibility feature in Content Hub to enable assets that have restricted licenses, to be requested--thus expanding potential opportunities for asset reuse, which reduces costs and makes better use of our original content creation.  Key Concepts Digital Rights Management: see this DRM post for a great overview of what’s new in DRM UI Extensibility: Content Hub supports UI extensibility (currently in Limited Availability), which enables the addition of custom UI components to the Content Hub UI for specific workflows and bu

Heading to Adobe Summit 2026 and focused on Real-Time CDP? Here’s a list of all Real-Time CDP labs and sessions in one place — including AI-powered activation, data collaboration, B2B use cases, architecture deep dives, and customer success stories.Use this to plan your schedule, discover must-attend sessions, and explore how Real-Time CDP is driving audience strategy, personalization, and measurable business impact across industries.  Session Description Speaker(s) Timing Session Type Accelerating Audiences: Powering Strategy with AI-Driven Activation [S506] How Real-Time CDP enables audience-driven engagement via unified data, real-time activation, and AI embedded in marketer workflows. Includes Audience Agent examples and governance considerations. Shelby Mansuri, Sr. Manager, Product Management, AdobeAlyssa Espiritu, Sr. Product Marketing Manager, Adobe Tue, Apr 21 – 11:30 AM–12:30 PM PDT In-person Adob

Please note: This article was originally published on 1/6/26, but was accidentally removed during the Community transition.On Tuesday, March 31, 2026, Marketo Engage will deprecate the Search Engine Optimization feature (SEO).  Why deprecate SEO? When we deprecate older features that have low usage, we can reallocate their resources to newly released and upcoming features, as well as to the overall maintenance of Marketo Engage. This in turn creates an improvement in performance for users across the board.What do I need to do? If you don’t actively use SEO, nothing.  If you have used SEO in the past few months and you want to export your data, it must be done on or before March 31, 2026. All SEO-related data will be removed from the system and the SEO tile will no longer be available as of April 1, 2026.  How to export:  Issues   Keyword Results  Keyword Trends  Competitor Keyword Trends  I still want to use SEO. What tool can I use instead? We recommend Semrush, which offers a compreh