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This post is for informational purposes only. It is not legal advice and does not warrant your compliance. The Adobe Marketo Engage product capabilities described in this help article, configured and operated appropriately, support a compliant implementation. Each user is responsible for determining and complying with its obligations under applicable law.OverviewOn April 14, 2026, France’s data protection authority (CNIL) published a recommendation on the use of open tracking pixels in emails. The guidance clarifies when consent is required and highlights the importance of proper consent practices for email pixel tracking. This policy impacts any entity sending emails to subscribers based in France.CNIL provided a three-month period from the date of the recommendation for companies to inform their email recipients of the presence of the tracking pixels, their purpose, and the recipients’ right to opt-out. During this transition period, Marketo Engage users are expected to notify their
Welcome to the August edition of the Workfront Wire! This is your monthly roundup built just for Workfront customers. Think of this as your one-stop-shop for the latest news, updates, events, and everything happening across the Workfront world. Each month, we’ll bring you what’s new, what’s next, and what you should know to get the most out of Workfront, without having to dig for it. This month, you'll see a new header here. Same great content with a new look. You'll notice this updated branding across the events produced by Scale Customer Success, too. But for now, let’s get into it and we’ll see you again next month for the next edition of the Wire! Workfront Planning: Now available as a standalone product Great news for Workfront customers! Workfront Planning can now be purchased and deployed as a standalone product, giving you the flexibility to extend enterprise-grade Planning to more teams across your organization, even ones that don't need full Workflow functionality. This
Sharing your experience on Gartner Peer Insights helps peers make more informed decisions.Take 10 minutes to complete an Adobe Experience Manager Assets review on Gartner Peer Insights.👉 Submit your review here: https://gtnr.io/KPTRX1WC1 👈Important details to keep in mind:Reviews are anonymous. Only your role, industry, and organization size are displayed. Updated reviews are welcome. If you submitted a review in the past and have new insights to share, login, update your review, and submit. Gartner will assess and may publish quality updates. Personal emails aren’t accepted by Gartner. Log in using your business email or LinkedIn. Be thorough in your answers.
Hi Real-Time CDP Community!Looking to sharpen your Adobe skills, discover new ways to work smarter with AI, and learn directly from Adobe experts and customers? Skill Exchange 2026 registration is officially open! 🚀 Adobe Real-Time CDP (alongside Adobe Experience Platform and Applications (Journey Optimizer and Customer Journey Analytics) sessions will be held on August 6th, with sessions across 7 Adobe products throughout Aug 5th-13th. A couple sessions you can expect to learn from: One Platform, One Customer From Insight to Impact: Building a Next-Generation Experimentation Program Building an Intelligent Activation Layer and Orchestration Drives Results See full Adobe Experience Platform and Applications session list here Join us this August for: ✨ Expert-led sessions across 7 Adobe products 🤖 AI-powered tips and innovations 💡 Real customer stories 🎬 Live demos and practical takeaways you can apply right away 🤝 Opportunities to connect with fellow Experience Makers Whether y
Hey AJO community! We've just released an updated version of the Image to HTML converter feature, delivering improved accuracy in HTML generation through the use of higher-tier LLM models!This enhancement improves upon the existing feature that enables marketing teams to convert static image-based email designs (JPEG or PNG) into fully modular, editable HTML templates ready for deployment in the Email Designer, without requiring developer involvement. The updated model improves the precision and reliability of the generated HTML output, reducing post-generation corrections and supporting more consistent production workflows.If you're running email through Journey Optimizer and haven't tried this yet, check out the documentation to learn more! Documentation: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/content-management/content-templates/image-to-html
Hi Adobe Journey Optimizer Community!Looking to sharpen your Adobe skills, discover new ways to work smarter with AI, and learn directly from Adobe experts and customers? Skill Exchange 2026 registration is officially open! 🚀 Adobe Journey Optimizer (alongside Adobe Experience Platform and Applications (Real-Time CDP and Customer Journey Analytics) sessions will be held on August 6th, with sessions across 7 Adobe products throughout Aug 5th-13th. A couple sessions you can expect to learn from: One Platform, One Customer Calling the Right Plays with Intelligent Journeys Building an Intelligent Activation Layer and Orchestration Drives Results See full Adobe Experience Platform and Applications session list here Join us this August for: ✨ Expert-led sessions across 7 Adobe products 🤖 AI-powered tips and innovations 💡 Real customer stories 🎬 Live demos and practical takeaways you can apply right away 🤝 Opportunities to connect with fellow Experience Makers Whether you're just get
Hi AEP Community!Looking to sharpen your Adobe skills, discover new ways to work smarter with AI, and learn directly from Adobe experts and customers? Skill Exchange 2026 registration is officially open! 🚀 Adobe Experience Platform sessions will be held on August 6th, with sessions across 7 Adobe products throughout Aug 5th-13th. A couple sessions you can expect to learn from: One Platform, One Customer Governing at Scale: Building a Trustworthy Data Foundation Building an Intelligent Activation Layer and Orchestration Drives Results See full Adobe Experience Platform session list here Join us this August for: ✨ Expert-led sessions across 7 Adobe products 🤖 AI-powered tips and innovations 💡 Real customer stories 🎬 Live demos and practical takeaways you can apply right away 🤝 Opportunities to connect with fellow Experience Makers Whether you're just getting started or looking to level up your expertise, there's something for everyone. 🎟️ Save your spot today: [Register Now]
You’re invited to The Skill Exchange 2026, a free virtual event running August 5-6 and August 11-13. Looking to sharpen your Adobe skills, discover new ways to work smarter with AI, and learn directly from Adobe experts and customers? This is the event for you! Skill Exchange 2026 registration is officially open! 🚀 Join us for:✨ Expert-led sessions across 7 Adobe solutions 🤖 AI-powered tips and innovations 💡 Real customer stories 🎬 Live demos and practical takeaways you can apply right away 🤝 Opportunities to connect with fellow Experience Makers AEM Sessions are on Wednesday, August 12th!Whether you're just getting started or looking to level up your expertise, there's something for everyone. 🎟️ Save your spot today: [Register Now]
I spoke at the Adobe Summit Experience League Theater AMA series a few weeks ago. For anyone who missed it - or who's been wrestling with the same adoption challenges I keep seeing - here's what I covered. The Adoption CeilingMost Adobe Analytics and CJA implementations eventually hit the same wall. Power users are thriving. Everyone else is frustrated. They don't understand what the dimensions mean, or why some of them have no data. They've stopped trusting the numbers. And whenever they need something, they file a ticket with IT - where it joins a queue.CJA makes this worse before it makes it better. More data sources means more dimensions spanning multiple departments, and most people have no map for any of it. The Lighthouse FrameworkAt Accrease, we've built an approach around this called the Lighthouse Framework. The idea is simple: instead of routing everything to IT, every business unit gets one trusted point of guidance - a 'lighthouse' - who sits in their team, understands the
The Project Falco beta program grants you exclusive access to an updated version of Adobe Journey Optimizer B2B Edition that is specifically designed to supercharge your Marketo Engage instance (no purchase required).Program highlights• Agentic Program & Journey Creation: Design and optimize omni-channel lead journeys inseconds leveraging your existing programs, campaigns, and channels inside Marketo Engage.• Agentic Audience Segmentation: Prompt the audience agent to automatically discover andcreate audience segments using Marketo Engage data.• AI-powered Decisioning: Achieve next-gen personalization through AI-powered Next-bestJourney and Journey Path decisioning.• Omni-channel Orchestration: Connect and activate inbound and outbound channels togetherfrom a single journey canvas, expanding to web and paid channels.• Agentic BDR Experience: Allow your BDR teams to automate outbound sequences using theAccount Qualification Agent together with integrated marketing data.What you getE
Opens and clicks have long been considered the gold standard for measuring email performance, thanks to their simplicity and broad accessibility. But in recent years, the gap between these metrics and real human behavior has grown rapidly. Today, relying on basic metrics like opens and clicks can be misleading. Why? Because they track technical signals, not real human behavior. Why Email Metrics Often Don’t Reflect Real Human Behavior Here’s the reality: Opens are recorded when a tracking pixel loads, and clicks register when a link is requested. Neither proves that someone actually read your email, paid attention, or intended to engage. Factor in modern email bots, security scanners, and privacy tools, and what looks like an “engaged” audience can be a mix of real humans and automated systems. As marketers, it’s crucial to grasp not just how this skews standard email engagement metrics, but also the ripple effects it can have on revenue and the sales funnel: Compromised A/B Test Resu
Sharing your experience on Gartner Peer Insights helps peers make more informed decisions.Take 10 minutes to complete an Adobe Marketo review on Gartner Peer Insights.👉 Submit your review here: https://gtnr.io/KP4I5JMZ7 👈Important details to keep in mind:Reviews are anonymous. Only your role, industry, and organization size are displayed. Updated reviews are welcome. If you submitted a review in the past and have new insights to share, login, update your review, and submit. Gartner will assess and may publish quality updates. Personal emails aren’t accepted by Gartner. Log in using your business email or LinkedIn. Be thorough in your answers.
Join us Online! Monday, Apr 2011:15 AM - 11:30 AM PDT(2:15 PM - 2:30 PM EDT) Customers don’t move in straight lines, and as a brand, the experiences you deliver can’t either.Despite having more data than ever, many brands still struggle to deliver relevant, timely engagement in the moments that matter most. Journeys are fragmented. Signals go unnoticed. Personalization arrives too late. Customers feel the disconnect immediately.In this Adobe Summit online session, Unlocking Customer Experience at Scale with Adobe Real‑Time CDP, we explore what it truly takes to move from fragmented execution to real‑time, connected customer engagement.Join Adobe Real-Time CDP and Air Canada as we break down:Why modern customer journeys demand real‑time decisioning and activation What a Customer Data Platform needs to do to power relevant engagement at scale How Air Canada is turning traveler signals into meaningful experiences across channels Why governance, privacy, and trust must be built into person
This Experience League thread includes a list of helpful Adobe Analytics, Customer Journey Analytics, and Adobe Content Analytics resources, across documentation, YouTube, Experience League, custom Express pages, and more. We will continue to update this page as more content is created. Enjoy! Customer Journey Analytics (CJA)Resource Description Enablement adobe.ly/aacja What is Customer Journey Analytics (CJA) adobe.ly/cjalinkedin CJA LinkedIn learning course https://www.youtube.com/playlist?list=PL2tCx83mn7GtE1y3EpACISH3Jy-qOj6Ut CJA YouTube playlist https://experienceleague.adobe.com/en/browse/customer-journey-analytics CJA Experience League documentation & video tutorials https://experienceleague.adobe.com/en/docs/customer-journey-analytics-learn/tutorials/cja-basics/new-terms-and-concepts-in-cja New Terms and Concepts in CJA https://experienceleague.adobe.com/en/docs/analytics-platform/using/stitching/overview Identity Stitching Options in CJA h
The business I am working in is currently migrating to Adobe Experience Cloud utilising AEP and AJO as core products. We have discovered the OOTB AJO email seed list capability is not fit-for-purpose. This because the seed list can only be associated with one test profile at each email surface configuration.Our business context:We already have a total of 16 email surface configurations across four brands including consumer, business, marketing, and transactional email communications. There are multiple lines of business within the business, multiple projects on the go at once, and multiple product and marketing campaigns regularly launching. At any given moment we have thousands of email communications in-market. It is difficult to keep track of what is in-market, and all of the personalised email variations. Marketing & Product want to be able to see all of the email variations in-market, especially when an email incorporates dynamic content. They want the capability to regularly
Hi! I’m working on a use case where an email was not sent because the profile had reached the daily frequency cap.The client would like to keep that communication on hold and retry it the following day. In other words, if the email is excluded today due to capping, it should automatically be sent tomorrow once the profile is eligible again.Is there a way to achieve this behavior in AJO?Thanks!
I am trying to subtract a system property call {estimate} and a custom field called Actual Points. Both properties display correctly using these 2 text mode pieces of code:displayname=Actual Pointslinkedname=resolveProjectnamekey=view.relatedcolumnnamekeyargkey.0=resolveProjectnamekeyargkey.1=Actual Pointsquerysort=DE:resolveProject:Actual Pointsvaluefield=resolveProject:Actual Pointsvalueformat=customDataLabelsAsStringaggregator.displayformat=valaggregator.function=SUMaggregator.namekey=estimateaggregator.valuefield=estimateaggregator.valueformat=valdisplayname=Agile Assigned Pointslinkedname=directnamekey=estimatevaluefield=estimatevalueformat=doubleAsDoubleBut I can’t figure out why I get a blank column when I try to subtract them using this syntax:displayname=Difference +/-linkedname=resolveProjectnamekey=view.relatedcolumnnamekeyargkey.0=resolveProjectnamekeyargkey.1=Actual Pointsquerysort=DE:resolveProject:Actual Pointsvalueexpression=SUB({estimate},{DE:resolveProject:Actual Poi
We’re excited to partner with the Adobe Workfront Product team for a 3-part event series to help you prepare and feel empowered for the changes coming to reviews and approvals in Workfront. Each session will offer live demonstrations, best practices, and more to help you with the transition to Unified Review and Approvals. Sessions include: August 11 – Everything You Need to Get Started with @Elise_Lawley September 15 – Making the Switch: Preparing for Your Move with @Travis_Jordan October 28 – Making the Switch: Completing Your Move with @MikeEngel This post will serve as a central location for: Registration links for upcoming sessions Event recordings after they happen Related resources and documentation It’s not required, but if you’re interested, we did a session in March – Understanding Unified Approvals: Direction, Reporting, and What’s Next. You can catch the recording and resources here. Don’t forget to click the star at the bottom of this post to subscribe, so you’ll a
Requested EnhancementsPlease consider expanding the Activity Revisions API to include more complete audit information, such as:What exactly changed in each revision Who made the change When the change occurred Previous value and new value for changed fields Change type or action performed, such as create, edit, approve, deactivate, archive, or schedule update Workspace, property, or environment context where applicableWhy This MattersMore comprehensive revision history would significantly improve:Audit readiness Troubleshooting and incident analysis Operational transparency Change tracking across teams Governance and compliance reviewToday, it is difficult to fully understand the history of an activity and determine the precise sequence of updates made over time. Expanded revision details would make the API much more useful for enterprise activity management.Request to AdobeWe would appreciate it if this enhancement request could be shared with the Adobe Target product team for conside
I would like to advocate for Adobe to introduce more robust reporting capabilities and intuitive charts that clearly display planned hours, actual hours logged, and remaining planned hours for each assignee when tasks have multiple assignees.Currently, it can be challenging to track individual contributions and workload balance across team members on shared tasks. When there’s one assignee per task, it’s much easier, but that’s not real world for us.Enhanced visual reports and dashboards would empower project managers and leadership to better monitor resource allocation, identify bottlenecks, and improve forecasting accuracy. Leadership doesn’t want to look at numerous reports, or jump to the Resource Planner and apply filters, to try and piece together this puzzle.Thanks for the consideration!
It is a huge inefficiency that we cannot bulk edit like items on template tasks in multiple templates. For example, I want to bulk edit a value on the same task custom form in multiple template tasks/across multiple templates. I pull all of the tasks in a template task report, select the several I want to change, all of which have the same task custom form, and you cannot do this. You get the error below. You can bulk edit tasks across projects, why can we not bulk edit tasks across multiple templates?
As you may have heard, a new version of the Salesforce CRM connector—specifically, the background synch process—will be rolled out in a phased approach across the Marketo Engage customer base starting in May 2025. We understand that CRM integration is a key component of your overall marketing strategy, and getting leads to your Sales teams in a timely manner is critical. Benefit This new version will offer higher synch rates bidirectionally between Salesforce and Marketo Engage for higher volume needs. Higher sync rates will reduce the amount of backlog buildup caused by large amounts of data updates being sent through the integration. Some notable features that help manage this are the ability to push smaller batches and control the frequency of retry logic. The default retry logic frequency is set at every 5 minutes and can be reduced or increased as desired. Overview/Technology Creating smaller batch sizes and being able to adjust the speed of retries provides higher e
Hi, we have a Channel Capping Rule of 1 Email per day shared across multiple journeys.# Example:Journey 1Trigger → EmailJourney 2Trigger → Email 1 → Wait 1d → Email 2 → Wait 1d → Email 3Scenario:Day 1: Journey 2 - Email 1 → SENTDay 2: Journey 1 - Email → SENT Journey 2 - Email 2 → EXCLUDED by cappingWe need Journey 2 to behave like:Day 3: Retry Email 2Day 4: Email 3The problem is that a capping exclusion does not trigger the Email error path, so the journey continues normally.We also want to avoid creating one recovery journey or audience per communication because it would not scale.Is there a more native/scalable Adobe-recommended solution for this use case? Even with Data Distiller is something dificult to achieve.Thanks.
Do you add that to the Assurance package to the production environment or not?
I have built out a scenario in Fusion and I can fetch and read the note/update and notify those not tagged. But, I would like to update the note/update to add tags. I’m able to create a new note/update that will add tags but I don’t want to create a new one I just want to update the original with tags.Is this possible?Thank you in advance for your insight.
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