Product Communities

 Opens and clicks have long been considered the gold standard for measuring email performance, thanks to their simplicity and broad accessibility. But in recent years, the gap between these metrics and real human behavior has grown rapidly. Today, relying on basic metrics like opens and clicks can be misleading. Why? Because they track technical signals, not real human behavior. Why Email Metrics Often Don’t Reflect Real Human Behavior Here’s the reality: Opens are recorded when a tracking pixel loads, and clicks register when a link is requested. Neither proves that someone actually read your email, paid attention, or intended to engage. Factor in modern email bots, security scanners, and privacy tools, and what looks like an “engaged” audience can be a mix of real humans and automated systems. As marketers, it’s crucial to grasp not just how this skews standard email engagement metrics, but also the ripple effects it can have on revenue and the sales funnel: Compromised A/B Test Resu

Navigating Adobe Summit at The Venetian Convention & Expo Center can feel overwhelming given the sheer size of the venue. To help you make the most of your time, below are some key areas and events that you'll want to keep on your radar throughout the week.  To help you make the most of your time, here are key areas you’ll want to bookmark and keep on your radar throughout the week:   Workfront Booth – Located in the Content Supply Chain area in the Community Pavilion The Workfront booth presence is part of the Content Supply Chain area in the main Community Pavilion at Summit. There, you will find product demos, Workfront swag, and both Product team members and Workfront Champions. This is a great place to go for any Workfront or Content Supply Chain related questions!   Workfront Happy Hour (Sunday) – Rockhouse Sports Bar Join fellow Workfronters at The Rockhouse Sports Bar on Sunday, April 19 from 5:30pm – 7:30pm for a Summit Kickoff Happy Hour. All customers who registered for

Each month, teams across Adobe Workfront host free, virtual webinars, interactive workshops, customer panels, and open Q&A sessions on various topics for System Admins, Group Admins, and Project Managers. With Adobe Summit happening this month, there are a limited number of events, but the busy schedule will be back in May!  If you want to learn best practices, ask questions and collectively brainstorm solutions, or connect with other customers to build your network, sign up for one or all of the following events:     April 2 at 10:00 a.m. PT – Fusion Decoded: Part 2 – Let’s Start Building (rescheduled from 3/25)  April 9 at 8:30 a.m. PT – Adobe Workfront Second Quarter 2026 Release Webinar  April 20 -22 – Adobe Summit (Pre-conference starting April 19)  If you plan to be there in person, make sure to join the Workfront-specific GroupMe app so you can meet and network with other lions in attendance! More information here (see option 2). April 29 at 9:00 a.m. PT – Confessi

Adobe Summit 2026 is packed with innovation across AEM, Agentic AI, LLM Optimization, DAM, Forms, Brand Concierge, and more. To make it easy for everyone, we’ve created one single, complete list of all AEM-related sessions in one place, so you can:Quickly scan everything Plan your schedule Share with your team Register directly Bookmark this post for recordings (they’ll be available at the same links after Summit)How to Use This PostClick the session title to go directly to the Summit catalog  Register from there After Summit, revisit the same link to access recordings (when available) Share this page with peers so no one misses outSession Title Session Description Schedule Location Speakers Session Type L335 – Build An Experience in Adobe Experience Manager the Agentic Way Generate new sites and features faster by leveraging generative AI in Adobe Experience Manager to transform specs into websites in hours. 2026-04-20 • 9:30 AM–11:00 AM • 90 min Marcello 2 Gabriel

Join us Online! Monday, Apr 2011:15 AM - 11:30 AM PDT(2:15 PM - 2:30 PM EDT) Customers don’t move in straight lines, and as a brand, the experiences you deliver can’t either.Despite having more data than ever, many brands still struggle to deliver relevant, timely engagement in the moments that matter most. Journeys are fragmented. Signals go unnoticed. Personalization arrives too late. Customers feel the disconnect immediately.In this Adobe Summit online session, Unlocking Customer Experience at Scale with Adobe Real‑Time CDP, we explore what it truly takes to move from fragmented execution to real‑time, connected customer engagement.Join Adobe Real-Time CDP and Air Canada as we break down:Why modern customer journeys demand real‑time decisioning and activation What a Customer Data Platform needs to do to power relevant engagement at scale How Air Canada is turning traveler signals into meaningful experiences across channels Why governance, privacy, and trust must be built into person

Excited to co-host with  ​@DavidBarnes11 an open AEP / AJO community discussion on March 24 at 11 AM EST.This will be a fully audience-driven session - the challenges, blockers, and ideas we explore will come directly from the people who show up and share their experiences.If you work with Adobe Experience Platform or Adobe Journey Optimizer, bring your toughest questions:• What’s blocking you?• What limits are you hitting?• What do you wish the platform could do better?The goal is simple: learn from each other and tap into the collective knowledge of the community.🔗 Learn more & RSVP:https://lnkd.in/eYfJ8XWC💬 If you want to influence the discussion, message ​@Asheesh_Pandey or ​@DavidBarnes11 with the AEP / AJO challenge that’s keeping you up at night. ​​​​​@NimashaJain ​@Sukrity_Wadhwa @Stephanie Dam

Adobe Summit 2026 includes a deep program of Workfront content across Workflow & Planning, Automation, Agentic AI, Content Supply Chain, and more. To make it easy, we’ve collected every Workfront-related session in one place so you can:Quickly scan everything Plan your schedule Share with your team Register directly (click the session title) Bookmark this post for recordings (they’ll appear at the same links after Summit)How to Use This PostClick the session title to go straight to the Summit catalog. Register from the catalog page. After Summit, revisit the same link to access session recordings (when available). Share this page with peers so no one misses out.Session Title Session Description Schedule Location Speakers Session Type CP25 – Reimagining Compliance and Operational Efficiency with Adobe Workfront Discover how standardized workflows, attestations, and integrated reporting helped streamline compliance and operations, saving thousands of hours while improvin

This Experience League thread includes a list of helpful Adobe Analytics, Customer Journey Analytics, and Adobe Content Analytics resources, across documentation, YouTube, Experience League, custom Express pages, and more. We will continue to update this page as more content is created. Enjoy! Customer Journey Analytics (CJA)Resource Description Enablement   adobe.ly/aacja What is Customer Journey Analytics (CJA) adobe.ly/cjalinkedin CJA LinkedIn learning course https://www.youtube.com/playlist?list=PL2tCx83mn7GtE1y3EpACISH3Jy-qOj6Ut CJA YouTube playlist https://experienceleague.adobe.com/en/browse/customer-journey-analytics CJA Experience League documentation & video tutorials https://experienceleague.adobe.com/en/docs/customer-journey-analytics-learn/tutorials/cja-basics/new-terms-and-concepts-in-cja New Terms and Concepts in CJA https://experienceleague.adobe.com/en/docs/analytics-platform/using/stitching/overview Identity Stitching Options in CJA h

As a Principal Product Manager on Adobe’s Digital Employee Experience team, I focus on understanding and meeting enterprise content needs across Adobe—using Adobe products to do it. My team runs and operates our internal Content Hub, and we truly drink our own champagne by acting as Customer Zero. In a previous post, I shared how we create Branded Experiences with Experience Manager Content Hub and AEM Sites. In this post, I share how we utilized an early access, UI Extensibility feature in Content Hub to enable assets that have restricted licenses, to be requested--thus expanding potential opportunities for asset reuse, which reduces costs and makes better use of our original content creation.  Key Concepts Digital Rights Management: see this DRM post for a great overview of what’s new in DRM UI Extensibility: Content Hub supports UI extensibility (currently in Limited Availability), which enables the addition of custom UI components to the Content Hub UI for specific workflows and bu

Heading to Adobe Summit 2026 and focused on Adobe Journey Optimizer?Here’s a complete list of all AJO sessions and hands-on labs in one place to help you plan your agenda and make the most of your time onsite.  Session Description Speaker(s) Timing Drive Growth with AI-Ready Personalized Brand Experiences Across Channels [S324] Learn how to deliver connected, personalized brand experiences by combining Adobe Experience Manager Sites and Journey Optimizer. Explore how to orchestrate consistent cross-channel engagement that builds loyalty and accelerates time to market. Pauline Huynh, Sr. Product Marketing Manager, Adobe Monday, Apr 20 – 10:00 AM–11:00 AM PDT Enter the Era of Agentic Customer Journeys [S522] Discover how Journey Optimizer is evolving with AI agents and generative AI to enable smarter orchestration, experimentation, and personalization at scale. Chetan Prasad, Director, Product Management, Ado

Heading to Adobe Summit 2026 and focused on Adobe Experience Platform?Here’s a complete list of AEP-related sessions and hands-on labs in one place to make planning easier — covering Agent Orchestrator, AI-powered workflows, operational excellence, B2B use cases, architecture deep dives, and customer-led transformation stories.  Session Description Speaker(s) Timing 3-2-1 – LAUNCH! Project Halo Revealed [S232] Get a first look at Project Halo, Adobe’s newest AI-first innovation enabling instant audience assembly and rapid campaign launches. Alex Erickson, Strategy and Business Development, AdobeSneha Chowdhary, Principal Product Manager, Adobe Tue, Apr 21 – 4:30 PM–5:30 PM PDT 5 Lessons for Scaling an Agentic AI-powered Marketing Operating Model [S711] IBM shares its journey to re-architect marketing around agentic AI, covering governance, leadership, and scalable operating models. Sandra Grieden, VP Transf

Heading to Adobe Summit 2026 and focused on Real-Time CDP? Here’s a list of all Real-Time CDP labs and sessions in one place — including AI-powered activation, data collaboration, B2B use cases, architecture deep dives, and customer success stories.Use this to plan your schedule, discover must-attend sessions, and explore how Real-Time CDP is driving audience strategy, personalization, and measurable business impact across industries.  Session Description Speaker(s) Timing Session Type Accelerating Audiences: Powering Strategy with AI-Driven Activation [S506] How Real-Time CDP enables audience-driven engagement via unified data, real-time activation, and AI embedded in marketer workflows. Includes Audience Agent examples and governance considerations. Shelby Mansuri, Sr. Manager, Product Management, AdobeAlyssa Espiritu, Sr. Product Marketing Manager, Adobe Tue, Apr 21 – 11:30 AM–12:30 PM PDT In-person Adob

Please note: This article was originally published on 1/6/26, but was accidentally removed during the Community transition.On Tuesday, March 31, 2026, Marketo Engage will deprecate the Search Engine Optimization feature (SEO).  Why deprecate SEO? When we deprecate older features that have low usage, we can reallocate their resources to newly released and upcoming features, as well as to the overall maintenance of Marketo Engage. This in turn creates an improvement in performance for users across the board.What do I need to do? If you don’t actively use SEO, nothing.  If you have used SEO in the past few months and you want to export your data, it must be done on or before March 31, 2026. All SEO-related data will be removed from the system and the SEO tile will no longer be available as of April 1, 2026.  How to export:  Issues   Keyword Results  Keyword Trends  Competitor Keyword Trends  I still want to use SEO. What tool can I use instead? We recommend Semrush, which offers a compreh