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This post is for informational purposes only. It is not legal advice and does not warrant your compliance. The Adobe Marketo Engage product capabilities described in this help article, configured and operated appropriately, support a compliant implementation. Each user is responsible for determining and complying with its obligations under applicable law.OverviewOn April 14, 2026, France’s data protection authority (CNIL) published a recommendation on the use of open tracking pixels in emails. The guidance clarifies when consent is required and highlights the importance of proper consent practices for email pixel tracking. This policy impacts any entity sending emails to subscribers based in France.CNIL provided a three-month period from the date of the recommendation for companies to inform their email recipients of the presence of the tracking pixels, their purpose, and the recipients’ right to opt-out. During this transition period, Marketo Engage users are expected to notify their
Welcome to the August edition of the Workfront Wire! This is your monthly roundup built just for Workfront customers. Think of this as your one-stop-shop for the latest news, updates, events, and everything happening across the Workfront world. Each month, we’ll bring you what’s new, what’s next, and what you should know to get the most out of Workfront, without having to dig for it. This month, you'll see a new header here. Same great content with a new look. You'll notice this updated branding across the events produced by Scale Customer Success, too. But for now, let’s get into it and we’ll see you again next month for the next edition of the Wire! Workfront Planning: Now available as a standalone product Great news for Workfront customers! Workfront Planning can now be purchased and deployed as a standalone product, giving you the flexibility to extend enterprise-grade Planning to more teams across your organization, even ones that don't need full Workflow functionality. This
Sharing your experience on Gartner Peer Insights helps peers make more informed decisions.Take 10 minutes to complete an Adobe Experience Manager Assets review on Gartner Peer Insights.👉 Submit your review here: https://gtnr.io/KPTRX1WC1 👈Important details to keep in mind:Reviews are anonymous. Only your role, industry, and organization size are displayed. Updated reviews are welcome. If you submitted a review in the past and have new insights to share, login, update your review, and submit. Gartner will assess and may publish quality updates. Personal emails aren’t accepted by Gartner. Log in using your business email or LinkedIn. Be thorough in your answers.
Hi Real-Time CDP Community!Looking to sharpen your Adobe skills, discover new ways to work smarter with AI, and learn directly from Adobe experts and customers? Skill Exchange 2026 registration is officially open! 🚀 Adobe Real-Time CDP (alongside Adobe Experience Platform and Applications (Journey Optimizer and Customer Journey Analytics) sessions will be held on August 6th, with sessions across 7 Adobe products throughout Aug 5th-13th. A couple sessions you can expect to learn from: One Platform, One Customer From Insight to Impact: Building a Next-Generation Experimentation Program Building an Intelligent Activation Layer and Orchestration Drives Results See full Adobe Experience Platform and Applications session list here Join us this August for: ✨ Expert-led sessions across 7 Adobe products 🤖 AI-powered tips and innovations 💡 Real customer stories 🎬 Live demos and practical takeaways you can apply right away 🤝 Opportunities to connect with fellow Experience Makers Whether y
Hey AJO community! We've just released an updated version of the Image to HTML converter feature, delivering improved accuracy in HTML generation through the use of higher-tier LLM models!This enhancement improves upon the existing feature that enables marketing teams to convert static image-based email designs (JPEG or PNG) into fully modular, editable HTML templates ready for deployment in the Email Designer, without requiring developer involvement. The updated model improves the precision and reliability of the generated HTML output, reducing post-generation corrections and supporting more consistent production workflows.If you're running email through Journey Optimizer and haven't tried this yet, check out the documentation to learn more! Documentation: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/content-management/content-templates/image-to-html
Hi Adobe Journey Optimizer Community!Looking to sharpen your Adobe skills, discover new ways to work smarter with AI, and learn directly from Adobe experts and customers? Skill Exchange 2026 registration is officially open! 🚀 Adobe Journey Optimizer (alongside Adobe Experience Platform and Applications (Real-Time CDP and Customer Journey Analytics) sessions will be held on August 6th, with sessions across 7 Adobe products throughout Aug 5th-13th. A couple sessions you can expect to learn from: One Platform, One Customer Calling the Right Plays with Intelligent Journeys Building an Intelligent Activation Layer and Orchestration Drives Results See full Adobe Experience Platform and Applications session list here Join us this August for: ✨ Expert-led sessions across 7 Adobe products 🤖 AI-powered tips and innovations 💡 Real customer stories 🎬 Live demos and practical takeaways you can apply right away 🤝 Opportunities to connect with fellow Experience Makers Whether you're just get
Hi AEP Community!Looking to sharpen your Adobe skills, discover new ways to work smarter with AI, and learn directly from Adobe experts and customers? Skill Exchange 2026 registration is officially open! 🚀 Adobe Experience Platform sessions will be held on August 6th, with sessions across 7 Adobe products throughout Aug 5th-13th. A couple sessions you can expect to learn from: One Platform, One Customer Governing at Scale: Building a Trustworthy Data Foundation Building an Intelligent Activation Layer and Orchestration Drives Results See full Adobe Experience Platform session list here Join us this August for: ✨ Expert-led sessions across 7 Adobe products 🤖 AI-powered tips and innovations 💡 Real customer stories 🎬 Live demos and practical takeaways you can apply right away 🤝 Opportunities to connect with fellow Experience Makers Whether you're just getting started or looking to level up your expertise, there's something for everyone. 🎟️ Save your spot today: [Register Now]
You’re invited to The Skill Exchange 2026, a free virtual event running August 5-6 and August 11-13. Looking to sharpen your Adobe skills, discover new ways to work smarter with AI, and learn directly from Adobe experts and customers? This is the event for you! Skill Exchange 2026 registration is officially open! 🚀 Join us for:✨ Expert-led sessions across 7 Adobe solutions 🤖 AI-powered tips and innovations 💡 Real customer stories 🎬 Live demos and practical takeaways you can apply right away 🤝 Opportunities to connect with fellow Experience Makers AEM Sessions are on Wednesday, August 12th!Whether you're just getting started or looking to level up your expertise, there's something for everyone. 🎟️ Save your spot today: [Register Now]
I spoke at the Adobe Summit Experience League Theater AMA series a few weeks ago. For anyone who missed it - or who's been wrestling with the same adoption challenges I keep seeing - here's what I covered. The Adoption CeilingMost Adobe Analytics and CJA implementations eventually hit the same wall. Power users are thriving. Everyone else is frustrated. They don't understand what the dimensions mean, or why some of them have no data. They've stopped trusting the numbers. And whenever they need something, they file a ticket with IT - where it joins a queue.CJA makes this worse before it makes it better. More data sources means more dimensions spanning multiple departments, and most people have no map for any of it. The Lighthouse FrameworkAt Accrease, we've built an approach around this called the Lighthouse Framework. The idea is simple: instead of routing everything to IT, every business unit gets one trusted point of guidance - a 'lighthouse' - who sits in their team, understands the
The Project Falco beta program grants you exclusive access to an updated version of Adobe Journey Optimizer B2B Edition that is specifically designed to supercharge your Marketo Engage instance (no purchase required).Program highlights• Agentic Program & Journey Creation: Design and optimize omni-channel lead journeys inseconds leveraging your existing programs, campaigns, and channels inside Marketo Engage.• Agentic Audience Segmentation: Prompt the audience agent to automatically discover andcreate audience segments using Marketo Engage data.• AI-powered Decisioning: Achieve next-gen personalization through AI-powered Next-bestJourney and Journey Path decisioning.• Omni-channel Orchestration: Connect and activate inbound and outbound channels togetherfrom a single journey canvas, expanding to web and paid channels.• Agentic BDR Experience: Allow your BDR teams to automate outbound sequences using theAccount Qualification Agent together with integrated marketing data.What you getE
Opens and clicks have long been considered the gold standard for measuring email performance, thanks to their simplicity and broad accessibility. But in recent years, the gap between these metrics and real human behavior has grown rapidly. Today, relying on basic metrics like opens and clicks can be misleading. Why? Because they track technical signals, not real human behavior. Why Email Metrics Often Don’t Reflect Real Human Behavior Here’s the reality: Opens are recorded when a tracking pixel loads, and clicks register when a link is requested. Neither proves that someone actually read your email, paid attention, or intended to engage. Factor in modern email bots, security scanners, and privacy tools, and what looks like an “engaged” audience can be a mix of real humans and automated systems. As marketers, it’s crucial to grasp not just how this skews standard email engagement metrics, but also the ripple effects it can have on revenue and the sales funnel: Compromised A/B Test Resu
Sharing your experience on Gartner Peer Insights helps peers make more informed decisions.Take 10 minutes to complete an Adobe Marketo review on Gartner Peer Insights.👉 Submit your review here: https://gtnr.io/KP4I5JMZ7 👈Important details to keep in mind:Reviews are anonymous. Only your role, industry, and organization size are displayed. Updated reviews are welcome. If you submitted a review in the past and have new insights to share, login, update your review, and submit. Gartner will assess and may publish quality updates. Personal emails aren’t accepted by Gartner. Log in using your business email or LinkedIn. Be thorough in your answers.
Join us Online! Monday, Apr 2011:15 AM - 11:30 AM PDT(2:15 PM - 2:30 PM EDT) Customers don’t move in straight lines, and as a brand, the experiences you deliver can’t either.Despite having more data than ever, many brands still struggle to deliver relevant, timely engagement in the moments that matter most. Journeys are fragmented. Signals go unnoticed. Personalization arrives too late. Customers feel the disconnect immediately.In this Adobe Summit online session, Unlocking Customer Experience at Scale with Adobe Real‑Time CDP, we explore what it truly takes to move from fragmented execution to real‑time, connected customer engagement.Join Adobe Real-Time CDP and Air Canada as we break down:Why modern customer journeys demand real‑time decisioning and activation What a Customer Data Platform needs to do to power relevant engagement at scale How Air Canada is turning traveler signals into meaningful experiences across channels Why governance, privacy, and trust must be built into person
This Experience League thread includes a list of helpful Adobe Analytics, Customer Journey Analytics, and Adobe Content Analytics resources, across documentation, YouTube, Experience League, custom Express pages, and more. We will continue to update this page as more content is created. Enjoy! Customer Journey Analytics (CJA)Resource Description Enablement adobe.ly/aacja What is Customer Journey Analytics (CJA) adobe.ly/cjalinkedin CJA LinkedIn learning course https://www.youtube.com/playlist?list=PL2tCx83mn7GtE1y3EpACISH3Jy-qOj6Ut CJA YouTube playlist https://experienceleague.adobe.com/en/browse/customer-journey-analytics CJA Experience League documentation & video tutorials https://experienceleague.adobe.com/en/docs/customer-journey-analytics-learn/tutorials/cja-basics/new-terms-and-concepts-in-cja New Terms and Concepts in CJA https://experienceleague.adobe.com/en/docs/analytics-platform/using/stitching/overview Identity Stitching Options in CJA h
Hi,I need to add columns to a report to display real-time document approval Status and Decision values (such as "Approved", "Needs work", or "In review").Currently, these columns are showing up completely blank for several document rows, even though I can see active workflows and user decisions when viewing the files directly in the Workfront interface.I have already tried building Document, Document Version, and Document Approval reports, but I cannot locate the correct database fields. Standard Text Mode fields like approvalStatus and proofDecision are remaining empty.Could someone please provide the exact Text Mode code or the specific API fields/bridge objects required to map these active workflow decisions into a report?Thank you!
Hello,When adding an audience to an Adobe Journey Optimizer campaign, the audience-selection window displays all available audiences in a single flat list. Users can search or apply filters and tags, but they cannot browse the folder structure already available in the Audiences workspace.Why is this feature important?For organizations managing hundreds or thousands of audiences, a flat list is difficult and inefficient to navigate. Audience folders are commonly used to organize audiences by market, business unit, campaign type, environment, or use case.Without folder navigation, users must remember exact audience names or rely on tags, which may not always be applied consistently. This slows down campaign creation and increases the risk of selecting the wrong audience.How should the feature work?The AJO campaign audience selector should display the same folder hierarchy available in the Audiences workspace. Users should be able to:Browse and expand audience folders. See their current f
Strategy Is a Team SportThere's a version of marketing strategy that happens in isolation — one person, one whiteboard, a lot of thinking, and eventually a plan that nobody else has pressure-tested. That version produces a certain kind of work. It's usually safe. It's often competent. And it rarely produces the kind of breakthroughs that come from being genuinely challenged by people who see your problem from a different angle.The best marketers in the US don't work in isolation. They belong to communities where ideas get stress-tested, where someone with a different industry background spots the flaw in your assumptions, and where a casual conversation at a networking event turns into the strategic insight that reframes your entire campaign. This is what serious marketing associations actually deliver when they're functioning at their best — not just contacts, but genuine intellectual community.The Internet Marketing Association has spent more than two decades building the infrastruct
Recently we came across situation where we found out that adblockers are not blocking assets.adobedtm.com domains as well, impact of this launch scripts which is hosted in akami (adobe managed hosting option), entire ecosystem of AEP is failed on on webchannel.Here the concern was core functionality and value proposition of Adobe Experience Platform (AEP) and Adobe Analytics implementations.As you are aware:Adobe positions AEP, Launch (Tags), and related solutions as enabling: First-party data collection Server-side tracking Resilience against ad blockers and privacy restrictions However, in our case:Adobe Launch scripts hosted on Adobe-managed Akamai domains are being blocked by ad blockers When these scripts are blocked: Data collection fails at the source Downstream AEP and Analytics capabilities become ineffective So concern here If the entry point (Launch script) itself is blocked, first-party data collection and server-side tracking become significantly limited in real-world s
I have noticed this ‘module’ section that is now accessible where you can select components to drag into the email you can also select prebuilt modules. I can’t find any documentation about this or if it’s possible to customise and add our own pre-built modules instead of creating fragments. Does anyone know if this is possible?
Right now, we can only export meta data on a folder level. This is impractical if you need to edit only meta data for 30 assets, but then wait hours for a folder meta data report because there are 5k assets in a folder. And no, smaller folder is not an option here. So what would be preferrable is that you simply select any assets you want and click “export metadata”. The upload of meta data should support this, so that you can add the meta data e.g. for the top folder and it will be applied to all assets in the csv, regardless of their sub folder location (not tested in current environment - maybe this works already?).
Currently, the meta data export csv does not contain the asset ID. This is a real problem because the asset ID (“urn:aaid:aem:”) is the unique identifier and with this ID, you can easily compare, consolidate or edit meta data import sheets or locate a specific asset in the csv, even if some assets have identical titles etc.. This is a feature that I would expect of ANY DAM, not a nice to have, but a must-have. Support asked me to send in an idea, but I feel the product is lacking a standard feature here.
Enable a client into a journey. A journey in this case could be serious of steps a client has to taken to complete an action. Taking an action is supported in multiple channels like web, mobile in app, email and push notifications. How would one should think of creating an omni channel journey that helps us visualize end to end client move through the journey? Question: How can Adobe Journey Optimizer support an omnichannel client journey today and in the future?I’m looking for guidance on how to model and orchestrate an end-to-end, omnichannel client journey using Adobe Journey Optimizer (AJO).In this context, a journey represents a series of steps or actions that a client needs to take to accomplish a specific goal. These interactions may happen across multiple channels, such as:Web Mobile/in-app Email Push notificationsFor example, a client may start an action on the web, receive an email as the next step, continue the process in the mobile app, and then receive a push notification
As title says. I need to retrieve the organization's name. I have tried using Schema Registry API, but closest I have gotten is tenant ID, which is fine, but it is not exactly what I'm looking for. So, I got a question: is there a way to get organization name using Experience Platform APIs? Or is there an API (perhaps from Developer Console or Admin Console) that I can use to get the organization's name?
Hello everyone, Good Morning. I have worked on Adobe reporting API previously and currently exploring the CJA API to extract data from Adobe workspaces I have created a project in console and adding CJA API to it and was able to establish a connection and can see data views via the /data/dataviews end point. However the subsequent calls via /data/dataviews/{dataview_id}/dimensions end point are failing with API error 403027 . The solution mentioned is to add AEP API into the project. Can some one explain me the dependency of AEP API for the same. Thanks in advance
Hi Team,I have an AEM page that includes one or more Experience Fragments, also known as XFs. The page is already published and is accessed through a domain on the AEM Publish environment.I need to display a “Last Modified” date on the main page. This date should be calculated based on the latest published modification date across the main page and all related or referenced content.The requirements are as follows:If the main page is modified and published, the displayed Last Modified date should be the main page’s latest published modification date. If one or more Experience Fragments used on the page are modified and published, while the main page itself is not modified, the displayed date should be the latest published modification date of the Experience Fragment. If both the main page and one or more Experience Fragments are modified and published, the displayed date should be the most recent published modification date among them. If an Experience Fragment used on the page contains
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