Adobe Target

We are A/B testing an experience where Cohort B is redirected to a ‘/page-b’ while cohort A should see the default ‘/page-a’.What was happening initially- Initially we used AT’s redirect offers but it was conflicting with our Next.js routing/CDN . It caused flickering and messed up React's hydration process. It also prevented us from getting correct readings for our test experience in GA4This is what we did as a bypass solution -Created the A/B test using FEC with a redirect mbox and a JSON offer. Created a middleware at the Next.js level that intercepted the request from a user’s device on our server before the page loads (before any HTML is sent) It calls Adobe Target's Edge Network to get the redirect decision asking  "Should I redirect this user?" and Target responds with either a redirect decision or no action. If a redirect is needed, the middleware sends a display notification to Target for analytics tracking, then performs the redirect, and the user lands on the destination pag

Hi folks -Thanks for the new Insights panel in Target, but I don’t need to see it as the home page every time I load Target, and when I’m working on activities and hit the back button, I want to go to Activities.

I want to show 2 different offers(experiences) to 2 different audiences.  I have created the activity as Experience Targeting. My website is a SPA, but I have used different pages(the URL is not refresh when I move to next page).  The lightbox open when the user go to the PDP pages. The pop-up open again and again in single session. Example: product1, product2, product3,.... User come to product1 page the popup showing but the user close the popup again go to product3 the popup showing again.  But I want to control this, Once the user close the popup, it should not open in the same session. How can we achieve this?

Hi All,We have an Adobe Analytics + ECID + Target integration on our site which is implemented via Adobe Launch Data collection and Target is using the Target v2 extension. We have a consent partner for managing cookies and consent. We have already put all target related cookies under strictly necessary to deliver the user experiences.However, Target XF are showing blank spaces on page until user accepts the Analytics cookies from the consent banner.  Upon further investigating this, we found that the Setup in launch is using the Pre-hiding snippet from a load rule to manage Flicker on site while Target is rendering. Also with this, the Consent Partner is blocking the “Adobe rum” script which is causing the XF to not load and the white space to show on site due to the pre hiding snippet from launch.We are unsure as how to manage this effectively while maintaining compliances with GDPR policies. For now, we think we can allow the ‘RUM’ script which will load the XF without user consent,

I use the functionality in Web SDK extension “On before event send callback” and put there in order to catch when specific Target experience was clicked. I want to forward this data to Google Analytics 4:if (content.xdm && content.xdm.eventType === 'decisioning.propositionInteract') {  const proposition = content.xdm._experience.decisioning.propositions;  console.log('propozycja', proposition)}Something like that is logged after specific experiences is clicked on the website to the console: Unfortunately there is only “Activity ID” available. Not the “Activity Name”, even though I turned on specific response tokens. Any ideas? 

Hi ,We created the activities and want to target the content as per the zipcode of the user. And we created audience using OOTB zipcode option from Zeo. But it does not give the expected results.ThanksVarun

We were instructed as part of a solution review to look into reducing redundant calls as we were frequently making back to back calls to target. After some code analysis it was determined that these were a call to getOffer for target-global-mbox activity offers (primarily used for message banners on our application) and getOffers prefetches for AB tests.I have looked into migrating our messaging offers to its own dedicated mbox so they can be retrieved as part of the getOffers prefetch. It appears that unlike getOffer, which returns all global mbox offers, getOffers will only prefetch the best priority offer associated with each given mbox. Is there a way to direct target to instead return all associated offers?Current implementation of getOffer request and response:{ "requestId": "50e9ed2910ba416eb7cc0d133194eff8", "context": { "userAgent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/144.0.0.0 Safari/537.36", "clientHints": { "mob

In our SPA, we observed a specific behavior of Target activities: Even with renderDecisioning=false, some activities continued to trigger. The activities are present but not rendered. Since this is a SPA and there is no page refresh, in the subsequent Rule Page View we could not find the activities with the key expected by Target. Important: before user login, there were no Rule Page Views. Activities were therefore only processed after login, and everything worked correctly in that phase. Implemented SolutionTo properly handle the SPA flow without page refresh, the following was implemented: In the Rule Page View, after login, a custom code was added to handle view changes:   function onViewChange() {   var viewName = window.location.pathname || 'viewNamePage';   if (viewName.startsWith('/')) {     viewName = viewName.substring(1);   }   alloy("sendEvent", {     renderDecisions: true,     xdm: {       eventType: "view",       web: {         webPageDetails: {           name: view

We’ve apparently lost some functionality in recent updates.This video (Last Update: February 3, 2025, but it’s obviously out of date) shows you can go to Catalog Search > Advanced Search then filter for value is present or not, then save as either a Collection or an Exclusion:https://experienceleague.adobe.com/en/docs/target/using/recommendations/entities/exclusionsHowever, my Catalog Search no longer has a Save As button, whether using basic or advanced search.Someone posted a similar question before, noting that the Exclusions dialogue doesn’t allow you to build complex rules, so you have to make a separate Exclusion for each.However, my current rule builder in Exclusions no longer has the value is present/not present condition in the dropdown.I want to make ideally one rule to exclude products w/o images, but could make two separate ones for each condition:thumbnailUrl does not contain any of {no-image.jpg, missing-image.jpg} → this is doableand thumbnailUrl value is not present

So that is the crucial attibute which has to match in both in order for recommendations to work?Web SDK: Feeds:  

How can we implement Adobe Target Recommendations where the initially displayed common products dynamically update based on the applied filter—for example, when a user selects a specific production function/gender/attribute, the recommendation results update accordingly?

I have more than fifty activities to experiment with on my native mobile application. it would be helpful if all the activities could be fetched in a single API call.Expected Solution: at.js version 2.

I often use the calculator to decide how long to run an A/B test. Up until recently we've just used Target as the reporting source, but have recently enabled CJA which we're beginning to use. When using CJA to report out on Target activities (via the Experimentation Panel), I've noticed that the lift and confidence can take much longer to calculate than it would with the same page/page traffic in Target. Is this because we're applying the success metrics after the fact, rather than defining them within the VEC? And does that mean we should be using another calculator to determine test duration when using CJA as the reporting source? Thanks in advance!

How do I enable the delivery call only when a particular section is available in the DOM?I am using the Adobe Target V2 extension. If you need any details from me, please feel free to ask.

Hello everyone, has anyone idea about why Target server-side integration for A/B testing in no-local environment stop working? I'm using the Target nodejs SDK with this on-device config:export const CONFIG = { client: process.env.NEXT_PUBLIC_TARGET_CLIENT_ID, organizationId: process.env.NEXT_PUBLIC_TARGET_ORG_ID, decisioningMethod: 'on-device', pollingInterval: 500000, // 5 minutes logger: console, timeout: 10000, // 10 seconds events: { artifactDownloadFailed: (event: any) => { console.error('[Target] 🚨 Artifact download failed:', event.error.message); }, artifactDownloadSucceeded: (event: any) => { console.log('[Target] ✅ Artifact download succeeded'); }, }, };Creating a Target client:import TargetClient from '@adobe/target-nodejs-sdk'; const targetClient = TargetClient.create(CONFIG);And executing the getOffers method:await client.getOffers({ request: { context: { channel: 'web' }, execute: { mboxes: [Array] }, id: {

Hi we integrated target with alloy js aep sdk . We had AA integrated and to the same rule we ensured that aep sdk is updated to get personalization and single “interact” call for AA and AT  . We are not using a4t.the checkbox for guided events breaks AT reporting. The checkbox was checked within the AEP sdk to have sequencing of events with target loading first and to ensure one network call exists  steps 1. created data stream and hooked up AA and AT as services and configured the dev env id to the data stream and the property variable for the dev workspace profile 2. in the tag property- rules - on aep sdk - we set guided events checkbox and radio button “request personalization - get the latest personalization decisions without recording an analytics event. …””render visual personalization decisions” is checked and grayed out observed:The personalization works and we see the results on the screen  but the reporting in adobe target no longer wo

Does that include at.js or web sdk? Unfortunately sample questions are old and include lots of at.js ....

Hi everyone,We’re running a geo-based redirect activity in Adobe Target (using the “Redirect to URL” offer) on our corporate site (EY.com).Here’s what we’ve observed:On first visit, before cookie consent is accepted (OneTrust banner visible), Adobe Target is blocked from loading — so the redirect doesn’t fire.Once a user accepts cookies, the page doesn’t auto-reload, so Target still doesn’t initialize.The redirect works only after a manual page refresh (when Target finally loads).Questions:Is this expected behavior when Adobe Target is gated behind OneTrust consent?How do other enterprises handle geo-based redirects for first-time visitors — before Target can load?

by Christopher Davis and Kevin ScallyWhen reporting on Target activities, there are often times when a report’s content does not align with expectations. Sometimes this is simply because something isn’t as intuitive as it seems, other times it may occur because there is some troubleshooting to be done. This post compiles some of the “greatest hits” of FAQs & Troubleshooting on Activity Reporting with Target as the reporting source. Check out Part 2 and Part 3, where we cover these same ideas for when you are using A4T as your reporting source (Part 2) and also for when you are using a third-party analytics tool as your reporting source (Part 3)!Understanding Your Success Metrics  Target reporting's most common reporting issues center around visitor or success metric counting. When using Target reporting, it is important to understand the success metric you have selected. A full breakdown of success metrics can be found here, but at a high-level, Target can track the

I have set up reporting like that:How to send the mbox with web sdk?alloy("sendEvent", {xdm: { ...},decisionScopes: ["renuve-generating"]})Something like that?

Hello!I need help with creation of an authentication token for Target profile update API.What I did so far:I've created a project in the dev console and connected TargetI ran a test via https://ims-na1.adobelogin.com/ims/token and created a Bearer token successfully.But when I now try to use that token with the Target Bulk Profile Update API I get the message "Authentication failed, make sure a valid token is provided" (using http://clientcode.tt.omtrdc.net/m2/CLIENTCODE/v2/profile/batchUpdate with the correct client code of course).What am I doing wrong? Did I forget a step? When I generate a token in Target settings, everything works perfectly, but the setup is not ideal because this token is only valid for 90 days.Thank you!Jan

How does A4T support virtual report suite integration?

Hi all, I have a question from the reporting side. When we share AT findings with the stakeholders, they want to know the accuracy of these models for every optimal experience identified for a segment. In AB activity, we have Confidence (pvalue T-Test) to understand the impact. Which accuracy score do we use in the case of Auto Target?