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Gokul_Agiwal
Community Advisor
Gokul_AgiwalCommunity Advisor
Community Advisor
July 23, 2026
Question

BigQuery Export Data in Adobe Target for Audience Segmentation

  • July 23, 2026
  • 1 reply
  • 17 views

I wanted to check if anyone has experience using data exported from BigQuery and making it available in Adobe Target for audience segmentation.

One approach I'm already familiar with is Customer Attribute Service, and we currently have an active CRM data ingestion process feeding Adobe Target through Customer Attributes.

My question is:

  • Can I create an additional Customer Attributes data source and upload another dataset (originating from BigQuery)?
  • If yes, can I use the same alias ID / customer ID namespace that is already being used by the existing Customer Attributes integration?
  • Are there any limitations or best practices when multiple Customer Attributes data sources are linked to the same visitor/profile identifier?
  • Alternatively, has anyone implemented a different approach to bring BigQuery-derived attributes into Adobe Target profiles for segmentation?

Thank you 

1 reply

S
Adobe Employee
SarthakBhAdobe Employee
Adobe Employee
July 23, 2026

​@Gokul_Agiwal  Can I create an additional Customer Attributes data source and upload another dataset from BigQuery?
Yes, you can do that

 

Can I use the same alias ID / customer ID namespace as the existing integration?
Alias id should be unique so no https://experienceleague.adobe.com/en/docs/core-services/interface/services/customer-attributes/t-crs-usecase#:~:text=Represents%20a%20source,the%20Mobile%20SDK.)

 

What I would recommend here is to export your BigQuery data directly in GCP and then use Adobe RTCDP flow services API to ingest data from GCP to AEP and then use those attributes from the dataset.

However please make sure

  1. the data lands in a profile-enabled schema/dataset
  2. the relevant identity is configured so the profile can be stitched to the web/app visitor
  3. you activate the audience to the Adobe Target destination
  4. during activation, you map the profile attributes you want Target to receive

Then  you can use them like this ${aep.profile.favoriteColor}

I recently implemented a personal project on this exact use case; let me know if you require the repo link

 

Thank you! 

Sarthak Bhatt | Senior Product Consultant | Customer Experience | Adobe  

Gokul_Agiwal
Community Advisor
Gokul_AgiwalCommunity AdvisorAuthor
Community Advisor
July 23, 2026

Hey Hi Sarthak - Thank you for your response. 

Actually, in my client's environment, we're not using the AEP ecosystem—Adobe Target is implemented as a standalone product, with no AEP integration in place.

That said, I'm aware of the approach you suggested and will definitely explore it further.

I'd be happy to take a look at your repository as well. Feel free to DM me the details

Thank you. 

Thanks, Gokul
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