Need guidance on setting up products for Target Recommendations
I’m in the midst of setting up Target Recommendations. We do not have an ecommerce site. Our use case is to recommend articles that visitors might want to read based on previous behaviours (e.g. previously viewed article categories, etc).
I have reviewed the steps to set up the Catalog, i.e. Feeds, and currently working on that. This post is about the next step - Capturing user behaviour. I am using these instructions:
How Do I Implement Recommendations Activities? | Adobe Target
How Do I Use Adobe Analytics with Target Recommendations? | Adobe Target
From reviewing these and other instructions, I believe that I need to set up the products variable. We are using Wen SDK.
Questions:
- I believe I need to add something to the schema to receive information about articles that visitors are reading. Which Field Group do I need to use?
Commerce Details (Description: Commerce data such as product information (SKU, name, quantity), and standard cart operations (order, checkout, abandon).
OR
Adobe Analytics ExperienceEvent Commerce (Adobe Analytics ExperienceEvent Commerce fieldgroup.)?
- Do I add this Field Group to the Web Events Data schema? This is the schema used for web events (behaviour) and is tied to Tags/Analytics.
- In Tags, when a visitor goes to an article page, I believe I need to send the products variable and map it to the appropriate XDM Object. There’s sample code on products | Adobe Analytics. {
"xdm": {
"productListItems": [{
"productCategories": [{
"categoryID": "Men's"
}],
"name": "Hiking boot",
"quantity": 1,
"priceTotal": 49.99
},
{
"productCategories": [{
"categoryID": "Camping"
}],
"name": "Hunting blind",
"quantity": 3,
"priceTotal": 699.69
}]
}
}
- Can I simply repurpose this code and send it on article page views? This example is for ecommerce. I would either remove or send blanks to certain fields like quantity and priceTotal, any field that isn’t relevant for my use case.
Thank you.