Adobe CX Enterprise Coworker

We're the Platform team behind Adobe's own AEP implementation, the biggest one in the world, actually: over 3 billion profiles, hundreds of campaigns and journeys, and thousands of internal users.  Adobe's digital transformation isn't just something we help customers achieve. We did it ourselves first.  Through the Adobe on Adobe (AoA) initiative, Adobe has optimized how we use customer data, orchestrate experiences, and engage with customers across the business. Our team built and operates the platform that makes this possible.  Because we're running Adobe's own business and personalization efforts on the platform, we're often among the first to deploy and validate new AEP capabilities in production environments. That's how we became early adopters of Coworker- an AI teammate that helps practitioners accomplish tasks faster by bringing together platform knowledge, business context, and workflow execution in one place.  By using Coworker within our platform, we were able to test its ca

Are you tired of chasing your marketing ops team for every audience, or new to the team and want to get hands-on fast? Adobe CX Enterprise Coworker lets you build audiences yourself without being the data expert.Here are two easy ways to get started.1. Directly ask Coworker to build it.Give it the targeting criteria you already have in mind, a high-level campaign goal, or both and Coworker will strategize with you.Try simple natural-language prompts like:"Build an audience of recent cart abandoners." "Build an audience of homeowners in California." "Build an audience for a new member welcome campaign." "Build an audience for Black Friday Sales, recommend a target strategy first." "Build an audience for a member upgrade nudge campaign, targeting silver loyalty members close to upgrade with recent engagement."Coworker acts as your thinking partner: surfacing reusable audiences, relevant attributes and events, and explaining its recommendations so you can make informed choices. Ask follow

Did you know there’s a whole playlist of videos to help you get started with CX Enterprise Coworker Chat? Check ‘em out:https://experienceleague.adobe.com/en/playlists/coworker-get-started-with-chat

I’ve been having some fun building new data visualizations in Coworker that don’t otherwise exist in CJA. It’s actually really fun, and once I’m successful, I turn the steps into a Skill in Coworker so it’s repeatable with just a prompt. Check it out: I wanted to build a box plot visualization. If you’re not familiar, check it out. In short, it’s a great way to visualization distribution. My goal was to better understand distribution of Product Views across the Products on adobestore.com. I started by asking Coworker if it knew what a box plot viz is (it did) and if it could create the Calculated Metrics needed to create one for Product Views (it could). Coworker then confirmed with me what Dimension to pull them for (we confirmed Product Name) and bada bing bada boom:Box Plot Visualization of adobestore.com’s Product Views across Product Names for August How cool is that?? I told Coworker to make it a Skill, and now I can create these box plots with a single prompt (for example I want

If you have just gotten access to Adobe CX Enterprise Coworker, one of the first questions is usually: where do I start? Rather than trying to come up with the perfect prompt, I would spend 15 minutes experimenting with a few different parts of Coworker. The goal isn’t to get something huge done right away. It’s to get a feel for what Coworker knows, how it works, and where it can actually help with the work you do. Here are five things I would try.  1. Ask Coworker what it can do for you Start with: “What can you help me do with the Adobe applications and capabilities available to me?” This is an easy way to get oriented without first having to figure out which product, feature, skill, or prompt you are supposed to use. You’ll get a much better sense of the range of things you can ask Coworker to do.  2. Ask about something you work with Next, pick something from your day-to-day work and ask about it. For example:  “Find the audiences related to [loyalty program] and summarize how the

New to Adobe CX Enterprise Coworker or looking for resources? We will use this post as the community’s starting point and update it as Adobe publishes new resources. Product and community  Adobe CX Enterprise Coworker product page — product overview, modules, and current calls to action  Coworker Chat information and access page — current overview, access guidance, and common questions  Open Coworker Chat — sign in with your Adobe credentials  Experience League documentation  Coworker documentation hub — the official starting point  Create an email campaign — the complete build-and-review walkthrough  Coworker Chat overview — capabilities, building blocks, and the evolution from AI Assistant  Coworker Chat use cases — current prompt patterns for insights, audiences, journeys, and more  Analyze Customer Journey Analytics data with Coworker Chat — quick answers, deep analysis, permissions, and best practices  Coworker Chat UI guide — how to navigate and work in the experience  AI

Hi everyone! I’m Risha, and I’m the Experience League Community Manager for Adobe CX Enterprise Coworker, the agentic engine for customer experience workflow automation. From global campaigns to customer engagement to marketing operations, Coworker automates end-to-end workflows so your team can reach goals faster and with greater precision. I’m excited to welcome you and help build this community alongside our Adobe product and engineering experts – and most importantly, all of you. If you were previously part of our Agentic Workflows for Customer Experience Orchestration discussion group spotlighting AI Assistant and our purpose-built Agents, you’re in the right place. This new space will build on many of those conversations while expanding into everything you can do with Coworker.  What is this community for? This is a place where you can:  Ask questions and get answers directly from Adobe product and engineering experts  Learn how other practitioners are approaching their automati

Hey all! To help you get oriented to Campaigns module in Coworker, here are a couple resources to check out: Blog: "From Prompt to Campaign" (Project Halo was the internal project name)  Get started guide: Coworker Product Docs Press release: Adobe Announces General Availability of CX Enterprise CoworkerMost importantly, try Coworker! Test different prompts and content generations. Try it in different languages. Leave feedback using the conversation icon in the top right nav. We’ll continue posting release news and resources here in the community as they’re available. Have additional questions? Put up a post or DM any of the Adobe team members posting in this community! 

If you’re part of our trial & looking for help in the community - you’re in the right place!  Access to the product is here: https://coworker-campaigns.experience.adobe.com/home If you’re on the waitlist and waiting to be approved, leave us a message here.If you’ve received access, and are in the product and actively trying it out - CONGRATS!!  You too, can use this space to ask questions, leave feedback or share excitement with anything you loved or what you’ve worked on - we’re here for all it 📣