Bio
I enjoy combining an analytical mind, a passion for customer experience and a great imagination into delivering highly relevant Marketing activities. With more than 20 years of experience in different Marketing roles, I have gained a wealth of knowledge and experience in marketing analytics. As (PRINCE2 certified) project manager, I have been involved in delivering several international projects.Among the projects I delivered was a large international Marketo implementation with custom integrations. It is exciting to experience first hand how Marketing Automation opens up a world of possibilities to unlock data at scale, using that to enhance customer experience and increase the amount of quality leads. I am a Marketo Certified Solutions Architect (MCSA).
