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tcrewes1
Level 3
October 6, 2026
New

Ability to use Regex when creating segments

It would be useful to be able to use Regex when creating segments in Adobe Analytics to help segment based on patterns/sequences rather than on specific values. 

It would also prevent the need for building complex, “stacked” segments with multiple criteria/containers.

    1 reply

    Sergei_Kalinichenko
    Sergei_Kalinichenko
    Level 3
    October 22, 2026

    Hi!


    Although I would love to have regEx in segment, I believe the main con is this feature expect own engine to be called > segment would become heavier on execution.

    Replacing something simple like “contain or contain” might make sense because trade of is in simplification of the segment interface. Whereas having sort of “start with and (contain or contain) and not like” will slow down workspace, which even now is not so fast (IMO).

    But maybe some cut functionality may be allowed!

     

    Cheers.

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