Adobe Target

 We would like to thank the 650 customers who registered for this event.The objective of this webinar was to provide a "sneak preview" and a look under the hood to discover what our engineering and product team are working on.You will find here the recording of our last webinar organized on September 26th 2026: ​Adobe Target Engineering Webinar #6Slides:  Slides AT Engineering Webinar #6The Q&A file for this event will be available in the next days.The agenda of the webinar was the following:Coworker +Target Flags Bayesian Statistical Calculation for A/B tests : already available for customers! CJA reporting for auto allocate Popularity Based Recommendations grouped by Profile AttributeFor customers interested in Flags and/or Coworker, you are welcome to fill the following form Form AT engineering webinar #6

I’m setting up Recommendations for the first time using this as reference: How Do I Implement Recommendations Activities? | Adobe Target but also many other pages of instructions.I understand that to build the list in the Catalog, I can use Feeds or the Recommendations API. There is a third option, Delivery API, that I haven’t explored. I tested using the Recommendations API and it worked. I was able to pass an entity.I’m not clear about this step (from the above page): 3. Pass behavioral information and contextIn Launch (aka Data Collection) I set up a Web SDK Variable and Rule that sets various entity attributes such as entity.id, entity.name, entity.categoryID, and so on. I can see this data on the interact payload and assume it’s being passed to Target. More inf here: Send parameters - Migrate Target from at.js 2.x to Web SDK | Adobe TargetWhat is the purpose of passing Target params? Is it to inform Target about visitor behaviour? Is this a different thing than adding entities to

Hey Target practitioners, we recently shipped two new popularity-based criteria in Adobe Target Recommendations: Most Viewed by Profile Attribute and Top Sellers by Profile Attribute. In this post I want to walk through what these criteria do, how they differ from the existing popularity options, what kinds of personalization scenarios they make possible and finally an end-to-end example showing how this feature can be used.A short video walkthrough of the complete setup is available here: Feature Walkthrough VideoWhat was already there What is new Use cases Setting it up: an end-to-end example DocumentationWhat was already thereTarget already provided several popularity-based criteria covering two signals (most viewed and top sellers) across three scopes:  Most Viewed Top Sellers Across the site Most Viewed Across the Site Top Sellers Across the Site By item category Most Viewed by Category Top Sellers by Category By item attribute Most Viewed by Item Attribute Top

Hello,For my XT Activity in Target I assigned the Goal Metric to a calculated metric created in Analytics. When I use the A4T panel in Analytics conversions are always 0. When I view Reports in Target we see the conversionsAre calculated metrics unable to be used in A4T?Thank you

I’m in the midst of setting up Target Recommendations. We do not have an ecommerce site. Our use case is to recommend articles that visitors might want to read based on previous behaviours (e.g. previously viewed article categories, etc).I have reviewed the steps to set up the Catalog, i.e. Feeds, and currently working on that. This post is about the next step - Capturing user behaviour. I am using these instructions:How Do I Implement Recommendations Activities? | Adobe TargetHow Do I Use Adobe Analytics with Target Recommendations? | Adobe Targetproducts | Adobe AnalyticsFrom reviewing these and other instructions, I believe that I need to set up the products variable. We are using Wen SDK.Questions:I believe I need to add something to the schema to receive information about articles that visitors are reading. Which Field Group do I need to use?Commerce Details (Description: Commerce data such as product information (SKU, name, quantity), and standard cart operations (order, checkout

Does the Target Feeds should also include products which are out of stock?

Hi everyone,I'm currently facing an issue with an Adobe Target activity and wanted to check if anyone has come across something similar.The activity is working as expected in the Development environment, but it is not delivering after moving the library build to Production. We have verified that the correct build has been published to Production.What makes this a bit confusing is that the issue is happening only for one market property. The other market properties are working fine with their respective Production builds.Has anyone faced a similar issue where an activity works in Development but does not deliver in Production for a specific property? Are there any additional configurations or checks that we should look into?

A quick question: is there a baseline for comparison for click through rate?

I created an A/B Test activity in Adobe Target and completed the required configurations and integrations. The activity is active and configured with Experience A and Experience B.However, while testing the activity, both experiences are displaying the same content on the page, even though I modified the content for each experience separately using the Visual Experience Composer (VEC) and saved the changes.Expected: Experience A and Experience B should display their respective modified content.Actual: Both experiences display the same content.Could anyone help me understand what configuration or implementation might be causing this behavior and how I can troubleshoot it?

I wanted to check if anyone has experience using data exported from BigQuery and making it available in Adobe Target for audience segmentation.One approach I'm already familiar with is Customer Attribute Service, and we currently have an active CRM data ingestion process feeding Adobe Target through Customer Attributes.My question is:Can I create an additional Customer Attributes data source and upload another dataset (originating from BigQuery)? If yes, can I use the same alias ID / customer ID namespace that is already being used by the existing Customer Attributes integration? Are there any limitations or best practices when multiple Customer Attributes data sources are linked to the same visitor/profile identifier? Alternatively, has anyone implemented a different approach to bring BigQuery-derived attributes into Adobe Target profiles for segmentation?Thank you 

If we have enterprise license for Adobe Target under a single IMS Org, how do I use distinct audiences in Target for multiple sites, where one site will be using Audiences from AEP while another needs to be use Audiences based out of Marketo.E.g. If I have two websitesSite A with AEP and RTCDP (Websdk)Site B with Marketo and not AEP or RTCDP (At.js)How can I use Adobe Target Enterprise under the single IMS org for AB testing on both Site A and Site B using distinct audiences from AEP for site A, and Marketo Audiences from site B?

What is the best way to deliver an AEM Form via an Experience Fragment into Adobe Target for personalization? What specific client library or CSS requirements are needed so the form renders and submits correctly?

A form based activity was created which was available in the network response call but not on my website  when I was using apply propositions . My apply propositions was implemented in the following manner : - To make that available on the website , I have to explicitly add the following custom codevar prop = event.propositions.find(  p => p.scope === "appinstall-popup-mbox");document.querySelector(  "#abc-membership > section > div > div").innerHTML =  prop.items[0].data. Content; Is there any optimal way to do it or the reason why a seperate custom code is required.

I know that Target with Web SDK uses Identity Map in order to map user sessions from different devices (if user logged-in).Is there any way to preview user identities in Target? Target API does  not return identities

We are running an AB test to test updated Headline copy on a landing page. We are testing 4 variants (including control) and have manually set the allocation to 25% to each. I understand that audiences will never exactly match the allocated manual distribution, however in our latest AB test one variant is seeing a significant misallocated. Some background:Allocation manually set to 25% This is an AB test for updated headline copy, no technical or component changes and no difference in how the variants were set up. This is the ONLY test active on the site, there is no collision with other tests There is no audience or segment applied: all users are eligible The gap is present for the duration of the experiment (so its not a one time blip) I am struggling to determine what would cause this and if invalidates the results of the test. Has anyone experienced something similar? How can we avoid in the future or prevent?

Hi Everyone,I’m facing an issue with Adobe Target (at.js 2.11.7) where adobe.target.trackEvent() does not send any Target request.EnvironmentAdobe Target Launch Extension: v2.11.7 at.js implementation VEC Activity Initial page load request:/rest/v1/delivery Decision Method: Server-side only Reporting tested with: Adobe Target A4T Same behavior in both casesActivity ConfigurationActivity Type: A/B Test(VEC) Goal Metric: Conversion Viewed an Mbox Mbox Name: ClickTracking Codedocument.addEventListener('click', function(e){ const btn = e.target.closest("a.secondary.iconPresent"); if(!btn) return; adobe.target.trackEvent({ mbox: "ClickTracking", params:{ clicked: "ElementClicked" }, success: function () { console.log("SUCCESS"); }, error: fun

I want to show a popup to users who are trying to leave my website and I referred to this tutorial. Problem is, I am not seeing option to enter “Custom Code” or Compose. I haven’t worked in Target in last few years and UI has changed quite a lot. Can anyone please provide guidance here?  https://github.com/Adobe-Marketing-Cloud/target-experience-templates/tree/master/lightbox-exit-intent

Hello Target Users,I have a scenario where i have to show different experiences for mobile and non-mobile users within the same activity. So i am using multiple audience in configure option to solve that (screenshot attached).But this seems to working only for non-mobile users, mobile users also seeing the same experience as non-mobile users. Am I missing something? or is there any other way to create activity for this scenario?Thanks in advance!

Hi,We're running A4T (Analytics for Target) and seeing significantly underreported unique visitor counts in Target reports compared to Adobe Analytics.Our tracking server was confirmed working correctly (HTTP 200) a couple of months ago. However, we've now identified a possible mismatch between the tracking server configured in Target and the one showing in Analytics console logs. We've reported it to Adobe but wanted to ask the community in the meantime.Note: Target's reporting console is currently down (Adobe is aware), so we can't fully confirm the numbers from that side either.Questions:Can a tracking server mismatch between Target and Analytics cause A4T visitor counts to be significantly underreported? Any other A4T config parameters worth checking while we wait for Adobe's response?Thanks

Join Brian Hawkins from Adswerve and MiaProva and Drew Burns from Adobe for a practical walkthrough of what MCP tooling means for Adobe Target practitioners. Key takeaways:What Adobe Target's MCP tooling is and what it means for your optimization practice How MiaProva's native MCP integration works and what it makes possible across Adobe Target, Analytics, and Customer Journey Analytics Ready-to-use prompts you can take directly into Adobe's toolingRegister here:https://adswerve.com/webinars-videos/mcp-tooling-in-adobe-target

Hi Team,We are using Adobe Target legacy pre-hiding JavaScript snippet with 1500ms timeout to avoid flickering but page performance tools flagged this as a potential cause for low scores in desktop and mobile. Adobe support team suggested to use Flicker Manager V2(Beta) with timeout 2000ms and 1500ms but we still see flickering.Our Launch configuration has Adobe Target V2 extension configured with 3000ms timeout. I read in few articles that these two timeout configurations complement each and are required.I have couple of questionsIs pre hiding snippet required to be loaded on web pages where we do not have A/B test activity or personalized content? Or can we load only on pages where they are configured? Did anyone use Flicker Manager V1/V2 ? Does it solve the flickering and page performance issues?

It seems it was possible using VEC extension in Chrome, but Chrome no long has this as an option.So...for a Target user, who knows nothing about CSS or Code can a user change the :hover effects of a text link or a button with text?Is there anything in the existing UI that could do this. I have found the basic RTE options that can style the text but nothing about adding button/link states.Our customer base/AEM editors should be able to do with without getting a developer involved to write inline CSS as this is Marketing tool not a Developer tool. Any ideas more than welcome!