Audience with Zipcode does not work for target activities | Community
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varun790
Level 2
February 3, 2026
Question

Audience with Zipcode does not work for target activities

  • February 3, 2026
  • 1 reply
  • 9 views

Hi ,

We created the activities and want to target the content as per the zipcode of the user. 

And we created audience using OOTB zipcode option from Zeo. 

But it does not give the expected results.

Thanks
Varun

    1 reply

    Gokul_Agiwal
    Community Advisor
    Gokul_AgiwalCommunity Advisor
    Community Advisor
    February 3, 2026

    HI ​@varun790  

    This Geo locations data ( Country ,State, City ,Zip Code ) is sent with each mbox request and is based on the visitor's IP address. 

    To troubleshoot your issues .. I would say use the response tokens. Response tokens automatically, output information specific to Adobe Target to your brand’s web page. This information can include details about the activity, offer, experience, user profile, geo information, and more. 

    # In Target, click Administration > Response Tokens.

    Enable the geo.zip from the list below. 

     

    Once enabled you can see the geo information get captured in the delivery api (if you’re using at.js implementation) response.  Like below - highlighted in green box. 
     

     

    and then validate your activity details with right inclusion of audience criteria. 

    Hope this helps. 

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