Is anyone using any MCPs that are helping workflow with Adobe Target?

Hi ​@Studley2021 

I’ve not looked into using MCP with Target, but an interesting thought. The only thing i’ve seen - and haven’t looked into exactly what it does is Miaprovas MCP, https://www.miaprova.com/#mcp. Might be worth looking into.

With that said, I’ve think the use of AI certainly have removed some of the barriers for creating activities that previously required involvement from a developer. Definitely been a tremendous help for me when creating/debugging profile scripts and activities.

I’ve been playing around with an MCP for Analytics, which also would allow for the Target data, assuming it is flowing into CJA/AA. However, rumours are that an MCP is on the roadmap from Adobe.

/Kasper

Hi ​@Studley2021  

Adobe Target now provides an MCP (Model Context Protocol) server that surfaces experimentation, personalization, and reporting operations directly inside any MCP-compatible application. With this integration, marketing and technical personas can inspect A/B tests, analyze performance reports, and explore audiences and offers — all using natural-language prompts instead of navigating multiple UI screens or writing queries against the Adobe Target REST API. This capability is currently available in Claude Web, Claude Desktop, Claude Code, Cursor, and ChatGPT. 
 

This capability is available to all customers in Public Beta.

For more information, see Adobe Target MCP server.

Thank you ​@Gokul_Agiwal 

Thanks for the interest here Studley and ​@Gokul_Agiwal for the quick reply. Please let us know what feedback you might have.