Support for Array Format Data in the Adobe Target Bulk Profile Update API | Community
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rsato12
October 2, 2025
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Support for Array Format Data in the Adobe Target Bulk Profile Update API

  • October 2, 2025
  • 1 reply
  • 117 views

We have received confirmation from Adobe Support that when importing customer attribute data from non-Adobe CDP sources using the Adobe Target Bulk Profile Update API (v2), although the data is transferred in array format, Adobe Target can only process it as ‘single-value strings’.
If array format can be received, should it not then be possible to handle it as an array within Target?
This would be significantly more convenient when creating audiences, so we would very much appreciate your consideration of this matter.

1 reply

Perrin_Ennen
Community Advisor
Perrin_EnnenCommunity Advisor
Community Advisor
February 9, 2026

Hi ​@rsato12, in theory, the array can be separated again in a profile script, but only as a workaround. Since Adobe Target stores the value as a single string, the array doesn’t exist natively anymore. You can split or parse the string inside a profile script for logic checks, but Target still treats the attribute as a string, which limits its use in audiences. Native array support would therefore be much more practical and robust.

Hope this helps you.

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