Adobe Journey Optimizer

Brands are merging customer data to create unified profiles using Adobe Journey Optimizer (AJO), while also transitioning to Adobe Campaign V8 for enhanced marketing automation. These platforms, when used together, offer unparalleled capabilities for real-time targeting, personalized campaigns, and ...

We are out with the 7th edition of the Adobe Journey Optimizer Community Lens! Adobe Journey Optimizer Community Lens is your community newsletter that highlights the latest updates from the Adobe Journey Optimizer Community in one place. In this edition, we are sharing highlights from March to May ...

Marketers are constantly looking for ways to simplify creating deliveries. It can be difficult to add content to your delivery which complies with your template, and keep deliveries up to date as the template changes over time. Adobe Journey Optimizers Fragments feature streamlines this process.

Every few years, the industry undergoes a technological evolution that affects products and the foundational operations of each company's ecosystem. In recent years, Adobe has been at the forefront, particularly with innovations such as the Adobe Experience Platform and apps like Adobe Journey Optim...

Personalized customer experiences are crucial for business growth and customer retention. Learn how to integrate LLMs like OpenAI’s ChatGPT into Adobe Journey Optimizer for unparalleled hyper-personalization, enabling truly contextually relevant interactions at scale.

Dive into the comprehensive guide on subdomain delegation, DMARC configurations, and email channel setup in AJO

We are out with the 6th edition of the Adobe Journey Optimizer Community Lens! Adobe Journey Optimizer Community Lens is your community newsletter that highlights the latest updates from the Adobe Journey Optimizer Community in one place.

Here is a list of all the Journey Optimizer sessions and labs scheduled for Adobe Summit 2024. Register now and start scheduling your sessions today: https://summit.adobe.com

Decision Management is a crucial component of Adobe Journey Optimizer. It refers to the process of making real-time decisions and taking actions based on the data and insights gathered during the customer journey.