Adobe Summit 2026 | Complete Adobe Journey Optimizer Sessions & Labs
Heading to Adobe Summit 2026 and focused on Adobe Journey Optimizer?
Here’s a complete list of all AJO sessions and hands-on labs in one place to help you plan your agenda and make the most of your time onsite.
| Session | Description | Speaker(s) | Timing |
| Drive Growth with AI-Ready Personalized Brand Experiences Across Channels [S324] | Learn how to deliver connected, personalized brand experiences by combining Adobe Experience Manager Sites and Journey Optimizer. Explore how to orchestrate consistent cross-channel engagement that builds loyalty and accelerates time to market. | Pauline Huynh, Sr. Product Marketing Manager, Adobe | Monday, Apr 20 – 10:00 AM–11:00 AM PDT |
| Discover how Journey Optimizer is evolving with AI agents and generative AI to enable smarter orchestration, experimentation, and personalization at scale. | Chetan Prasad, Director, Product Management, AdobeLee Henderson, Evangelist, Adobe | Tuesday, Apr 21 – 3:00 PM–4:00 PM PDT | |
| How Fanatics Leveled Up Its Email Game with Adobe Journey Optimizer [S526] | Fanatics shares how it modernized its email strategy with Journey Optimizer to scale real-time personalization and cross-channel orchestration. | Bruce Swann, AdobeGayatri Moray, Fanatics | Tuesday, Apr 21 – 4:30 PM–5:30 PM PDT |
| How US Bank Optimizes Customer Engagement with AI Decisioning [S524] | US Bank reveals how it scales AI decisioning in Journey Optimizer to improve personalization and measurable impact. | David Barnes, US BankRob Hornick, Adobe | Wednesday, Apr 22 – 9:00 AM–10:00 AM PDT |
| Interbank Accelerates Content with AI in Adobe Journey Optimizer [OS533] | Interbank shares how AI-generated content reduced production time and enabled scalable omnichannel engagement. | Hector Manrique, Interbank | Tuesday, Apr 21 – 4:15 PM–4:30 PM PDT |
| MLB’s Roadmap to “Sunny and 75”: Scaling Personalized Fan Journeys [S925] | MLB outlines its agile, test-and-learn personalization strategy using Journey Optimizer and Customer Journey Analytics. | Dustin Hogan, Adobe | Tuesday, Apr 21 – 3:00 PM–4:00 PM PDT |
| Personalization Under Pressure: Lessons from High-Stakes Journeys [S720] | Learn how brands scale trusted personalization in regulated, high-stakes environments using Journey Optimizer and Real-Time CDP. | Qualified Digital | Tuesday, Apr 21 – 3:00 PM–4:00 PM PDT |
| See how enterprises centralize decision logic in Journey Optimizer to unify AI models, rules, and governance. | John Cummins, AdobeRiya Shah, AdobeChristine Wang, Delta Air Lines | Wednesday, Apr 22 – 10:30 AM–11:30 AM PDT | |
| Scaling Personalized Member Experiences with Agentic AI [OS532] | Colonial First State shares how agentic AI enables compliant, always-on lifecycle journeys at scale. | Colonial First State | Monday, Apr 20 – 11:00 AM–11:15 AM PDT |
| Preview upcoming Journey Optimizer innovations including next-gen orchestration, AI agents, and experimentation capabilities. | Russ Lewis, AdobeJason Hickey, Adobe | Monday, Apr 20 – 11:30 AM–12:30 PM PDT | |
| The Future of Experimentation: How Agentic AI is Fueling Smarter Growth [S523] | Discover how AI-first experimentation surfaces high-impact ideas and accelerates adaptive testing. | Brent Kostak, Adobe | Tuesday, Apr 21 – 11:30 AM–12:30 PM PDT |
| Go beyond the basics with advanced Journey Optimizer capabilities and hidden high-impact features. | Ivan Mironchuk, AdobeChris Stolz, Adobe | Monday, Apr 20 – 4:30 PM–5:30 PM PDT | |
| Uplifting Hotel Revenue with Real-Time Personalized Guest Incentives [OS534] | Palladium Hotel Group shares how real-time in-stay personalization drives measurable revenue impact. | Joaquín Latas, Palladium Hotel GroupTeresa Niño Salgado, Palladium Hotel Group | Tuesday, Apr 21 – 4:45 PM–5:00 PM PDT |
| Skill Exchange Spotlight: Turning Data into Impactful Journeys [S902] | Practical spotlight on federated data and Journey Optimizer execution, showing how real-time and batch data power scalable personalization. | Nimasha Jain, AdobeSaurabh Channe, Ulta BeautyTyler Krause, Wegmans | Wednesday, Apr 22 – 10:30 AM–11:30 AM PDT |
| Evolving Omnichannel Marketing at Telefónica Germany with Unified Data [S920] | Telefónica shares how unified data and Journey Optimizer drive consistent, measurable omnichannel engagement at scale. | Thomas Forster, Telefónica GermanyRaluca Ionescu, AdobeFabian Schaipp, Telefónica Germany | Tuesday, Apr 21 – 4:30 PM–5:30 PM PDT |
| Beyond Earn & Burn: The Future of Loyalty Orchestration [CP21] | Explore next-generation loyalty strategies powered by Experience Platform and Journey Optimizer with AI-driven orchestration. | Tyler Hogue, AdobeDaniel Vivas, Adobe | Wednesday, Apr 22 – 12:00 PM–12:25 PM PDT |
| Lab | Description | Speaker(s) | Timing |
| Accelerate Marketing Workflows with AI Assistant and Agent Orchestrator [L815] | Hands-on experience using Adobe Experience Platform AI Assistant and Agent Orchestrator to accelerate journey design, audience activation, and workflow orchestration across Experience Cloud, including Journey Optimizer. | Namitta Shankar, Principal Product Manager, AdobeRachel Hanessian, Sr. Manager Product Management, AdobeNamita Krishnan, Product Manager, Adobe | Tuesday, Apr 21 – 1:00 PM–2:30 PM PDTWednesday, Apr 22 – 8:30 AM–10:00 AM PDT |
| AI-Powered Decisioning for Web Experiences in Adobe Journey Optimizer [L610] | Configure real-time, AI-driven decisioning using contextual signals, ranking formulas, and dynamic personalization in Journey Optimizer. Learn to orchestrate content decisions within journeys for adaptive web experiences. | Daniel Wright, Sr. Technical Marketing Engineer, AdobeSandra Hausmann, Sr. Technical Marketing Engineer, Adobe | Tuesday, Apr 21 – 1:00 PM–2:30 PM PDT |
| Experiment and Optimize Faster with Adobe Journey Optimizer [L536] | Accelerate experimentation cycles using AI-led analysis and unified measurement across Journey Optimizer, Analytics, and Customer Journey Analytics. Learn how to scale experimentation programs efficiently. | Justin Grover, Principal Product Manager, AdobeSydnee Christensen, Product Manager, Adobe | Tuesday, Apr 21 – 4:00 PM–5:30 PM PDTWednesday, Apr 22 – 1:30 PM–3:00 PM PDT |
| Level Up Your AI and Agentic Skills in Adobe Journey Optimizer [L535] | Build advanced AI-driven journeys using Journey Agent, AI decisioning, and AI-generated content. Apply agentic workflows to streamline orchestration and deliver adaptive customer journeys at scale. | Aaron Forrest, Sr. Product Manager, AdobeGael Mouello, Principal Product Manager, Adobe | Monday, Apr 20 – 9:30 AM–11:00 AM PDT |
| Orchestrating Multistep Campaigns in Adobe Journey Optimizer [L537] | Design multistep, orchestrated campaigns with advanced segmentation, workflow activities, and multi-entity targeting. Learn scalable personalization techniques across outbound channels. | Eric Knee, Director, Solution Architecture DX Customer Engineering, AdobeFrédéric Mary, Principal Product Manager, Adobe | Wednesday, Apr 22 – 11:00 AM–12:30 PM PDT |
Which sessions are you most excited about? Drop your picks below and start adding your must-attend picks to your schedule.
See you at Summit!