How often do audiences share to destination when no end date specified? | Community
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serena_stevens
Level 2
April 1, 2026
Question

How often do audiences share to destination when no end date specified?

  • April 1, 2026
  • 2 replies
  • 26 views

Hi there, 

I have created an audience in AJO which is updated daily by batch sync. This has been shared to a destination with no end date. Does this mean the audience shared will be updated daily (i.e. members no longer shared when they don’t qualify for an audience and new members shared when they qualify) until I stop sharing it?

Thanks, 

Serena

2 replies

SatheeskannaK
Community Advisor
SatheeskannaKCommunity Advisor
Community Advisor
April 2, 2026

​@serena_stevens Yes. When an audience is shared to a destination without a specified end date, the synchronization is maintained as an always-on sync until you stop sharing it. In this case, the profiles are qualified for the audience after the daily batch evaluation.

Thanks, Sathees
    Pulkit_Jain_
    Adobe Employee
    Pulkit_Jain_Adobe Employee
    Adobe Employee
    April 6, 2026

    ​@serena_stevens 

    Yes. When an audience is shared to a destination without an end date, it stays in always‑on sync until you manually stop it.

    The audience updates after each daily batch evaluation and export, meaning new qualifiers are added and profiles that no longer qualify are removed with every snapshot refresh.

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