Hi @ASNeelima, Reconciliation primarily used to link unidentified data
to existing resources which are available in ACS. For example, if i get
product purchased id for each profile then i will be able to link that
with product table. Once link is created when you create email all the
product data (product name, product url, product description etc.) will
be available to personalize. However enrichment activity allows to
enrich with additional data that you get from previous activities. And
allow...