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Welcome to the July edition of the Workfront Wire! This is your new monthly roundup built for Workfront customers. Think of this as your one-stop-shop for the latest news, updates, events, and everything happening across the Workfront world. Each month, we’ll bring you what’s new, what’s next, and what you should know to get the most out of Workfront, without having to dig for it. Let’s get into it, and we’ll see you again next month for the next edition of the Wire. Upcoming Release: Adobe Workfront Third Quarter Release The Adobe Workfront Third Quarter Release (quarterly) is scheduled to be available on Thursday, July 16 so now is the perfect time to review the Release Notes to see what's coming, what's changing, and what's potentially being deprecated. And be sure to register for the release webinar with the Product Management team on Thursday, July 9 at 8:00 AM PT, to see the latest enhancements in action, get a real-time look at key changes, and ask your questions directly
This post is for informational purposes only. It is not legal advice and does not warrant your compliance. The Adobe Marketo Engage product capabilities described in this help article, configured and operated appropriately, support a compliant implementation. Each user is responsible for determining and complying with its obligations under applicable law.OverviewOn April 14, 2026, France’s data protection authority (CNIL) published a recommendation on the use of open tracking pixels in emails. The guidance clarifies when consent is required and highlights the importance of proper consent practices for email pixel tracking. This policy impacts any entity sending emails to subscribers based in France.CNIL provided a three-month period from the date of the recommendation for companies to inform their email recipients of the presence of the tracking pixels, their purpose, and the recipients’ right to opt-out. During this transition period, Marketo Engage users are expected to notify their
Share Your Validation Logic Recipe and be Featured in the Next Cookbook! One of the most common requests we've heard from customers over the past few months is simple: I want a list of real-world Validation Logic examples. While we did share a few in the event, Mastering Business Rules & Validation Logic in Workfront, we recognize that you want even more - more examples from your peers. So, we're excited to bring that idea to life with an upcoming Customer Validation Logic Cookbook, but…Whether you've built a simple rule that prevents bad data entry or a sophisticated workflow safeguard, your example could help inspire other Workfront customers and spark new ideas across the community. Not sure what Validation Logic is? Validation Logic is basically a smart rule on a custom field that checks the value entered to ensure it matches the defined criteria OR displays a custom error message. Learn more in this Experience League article.Examples include:Allowing only the Project Owner to
I spoke at the Adobe Summit Experience League Theater AMA series a few weeks ago. For anyone who missed it - or who's been wrestling with the same adoption challenges I keep seeing - here's what I covered. The Adoption CeilingMost Adobe Analytics and CJA implementations eventually hit the same wall. Power users are thriving. Everyone else is frustrated. They don't understand what the dimensions mean, or why some of them have no data. They've stopped trusting the numbers. And whenever they need something, they file a ticket with IT - where it joins a queue.CJA makes this worse before it makes it better. More data sources means more dimensions spanning multiple departments, and most people have no map for any of it. The Lighthouse FrameworkAt Accrease, we've built an approach around this called the Lighthouse Framework. The idea is simple: instead of routing everything to IT, every business unit gets one trusted point of guidance - a 'lighthouse' - who sits in their team, understands the
Hey AJO community! We've just released an updated version of the Image to HTML converter feature, delivering improved accuracy in HTML generation through the use of higher-tier LLM models!This enhancement improves upon the existing feature that enables marketing teams to convert static image-based email designs (JPEG or PNG) into fully modular, editable HTML templates ready for deployment in the Email Designer, without requiring developer involvement. The updated model improves the precision and reliability of the generated HTML output, reducing post-generation corrections and supporting more consistent production workflows.If you're running email through Journey Optimizer and haven't tried this yet, check out the documentation to learn more! Documentation: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/content-management/content-templates/image-to-html
The Project Falco beta program grants you exclusive access to an updated version of Adobe Journey Optimizer B2B Edition that is specifically designed to supercharge your Marketo Engage instance (no purchase required).Program highlights• Agentic Program & Journey Creation: Design and optimize omni-channel lead journeys inseconds leveraging your existing programs, campaigns, and channels inside Marketo Engage.• Agentic Audience Segmentation: Prompt the audience agent to automatically discover andcreate audience segments using Marketo Engage data.• AI-powered Decisioning: Achieve next-gen personalization through AI-powered Next-bestJourney and Journey Path decisioning.• Omni-channel Orchestration: Connect and activate inbound and outbound channels togetherfrom a single journey canvas, expanding to web and paid channels.• Agentic BDR Experience: Allow your BDR teams to automate outbound sequences using theAccount Qualification Agent together with integrated marketing data.What you getE
As a Principal Product Manager on Adobe’s Digital Employee Experience team, I focus on understanding and meeting enterprise content needs across Adobe—using Adobe products to do it. My team runs and operates our internal Content Hub, and we truly drink our own champagne by acting as Customer Zero. In a previous post, I shared how we create Branded Experiences with Experience Manager Content Hub and AEM Sites. In this post, I share how we utilized an early access, UI Extensibility feature in Content Hub to enable assets that have restricted licenses, to be requested--thus expanding potential opportunities for asset reuse, which reduces costs and makes better use of our original content creation. Key Concepts Digital Rights Management: see this DRM post for a great overview of what’s new in DRM UI Extensibility: Content Hub supports UI extensibility (currently in Limited Availability), which enables the addition of custom UI components to the Content Hub UI for specific workflows and bu
Opens and clicks have long been considered the gold standard for measuring email performance, thanks to their simplicity and broad accessibility. But in recent years, the gap between these metrics and real human behavior has grown rapidly. Today, relying on basic metrics like opens and clicks can be misleading. Why? Because they track technical signals, not real human behavior. Why Email Metrics Often Don’t Reflect Real Human Behavior Here’s the reality: Opens are recorded when a tracking pixel loads, and clicks register when a link is requested. Neither proves that someone actually read your email, paid attention, or intended to engage. Factor in modern email bots, security scanners, and privacy tools, and what looks like an “engaged” audience can be a mix of real humans and automated systems. As marketers, it’s crucial to grasp not just how this skews standard email engagement metrics, but also the ripple effects it can have on revenue and the sales funnel: Compromised A/B Test Resu
Are you passionate about AEM and eager to share your expertise with the community? The Adobe Champion Program recognizes our most knowledgeable and passionate practitioners—those who help drive product adoption by: Sharing technical expertise, best practices, and strategies with the broader customer community. Collaborating with Adobe teams through product feedback, beta testing, and roadmap discussions Each year, 40 AEM Champions are selected through a rigorous application and review process. Will you be amongst the 2026-2027 class? Join our live webinar to learn more about the program, benefits, selection process, and how to make our application stand out. Whether you're a seasoned expert practitioner or an aspiring leader in the AEM space, this is your opportunity to unlock the Adobe Champion advantage. Date: Thursday, May 14, 2026 Time: 9am PT | 12pm ET | 6pm CET Register here: https://engage.adobe.com/adobe-dx-unlock-champion-advantage.html?trackingid=4SC98SFY&m
🌤️ [Virtual] Monday, May 4 @ 11am CST: "The End of Manual Metadata: AI-Powered Authoring in AEM" with AEM – Southwest U.S. Chapter🌤️ [In-Person] Wednesday, May 13 @ 4pm BST: "Unlocking AI in AEM: Agentic AI and MCP in Practice" with AEM – London Chapter🌤️ [Virtual] Thursday, May 14 @ 10:30am EST: "AEM AI 2026: Reimagining Experiences for Humans & Agents" with AEM – Women In Tech Chapter🌤️ [Virtual] Friday, May 15 @ 5pm IST: “The Agentic AEM: Unlocking MCP for Modern Experience Management" with AEM – India Chapter🌤️ [Virtual] Friday, May 15 @ 12pm EST: “2026 AEM Summit Insights & Networking" with AEM – DMV area Chapter🌤️ [Virtual] Tuesday, May 19 @ 11am EST: “AEM Champion Application Office Hours” with AEM – Champion Office Hours🌤️ [Virtual] Thursday, May 28 @ 9am PST: “AEM Bay Area Kick-off: Summit Debrief & AEM Agents Round-Table” with AEM - Bay Area Chapter🌤️ [Virtual] Friday, May 29 @ 5pm IST: “From AEM to AI Answers: Brand Visibility with Adobe LLM Opti
Sharing your experience on Gartner Peer Insights helps peers make more informed decisions.Take 10 minutes to complete an Adobe Marketo review on Gartner Peer Insights.👉 Submit your review here: https://gtnr.io/KP4I5JMZ7 👈Important details to keep in mind:Reviews are anonymous. Only your role, industry, and organization size are displayed. Updated reviews are welcome. If you submitted a review in the past and have new insights to share, login, update your review, and submit. Gartner will assess and may publish quality updates. Personal emails aren’t accepted by Gartner. Log in using your business email or LinkedIn. Be thorough in your answers.
Join us Online! Monday, Apr 2011:15 AM - 11:30 AM PDT(2:15 PM - 2:30 PM EDT) Customers don’t move in straight lines, and as a brand, the experiences you deliver can’t either.Despite having more data than ever, many brands still struggle to deliver relevant, timely engagement in the moments that matter most. Journeys are fragmented. Signals go unnoticed. Personalization arrives too late. Customers feel the disconnect immediately.In this Adobe Summit online session, Unlocking Customer Experience at Scale with Adobe Real‑Time CDP, we explore what it truly takes to move from fragmented execution to real‑time, connected customer engagement.Join Adobe Real-Time CDP and Air Canada as we break down:Why modern customer journeys demand real‑time decisioning and activation What a Customer Data Platform needs to do to power relevant engagement at scale How Air Canada is turning traveler signals into meaningful experiences across channels Why governance, privacy, and trust must be built into person
This Experience League thread includes a list of helpful Adobe Analytics, Customer Journey Analytics, and Adobe Content Analytics resources, across documentation, YouTube, Experience League, custom Express pages, and more. We will continue to update this page as more content is created. Enjoy! Customer Journey Analytics (CJA)Resource Description Enablement adobe.ly/aacja What is Customer Journey Analytics (CJA) adobe.ly/cjalinkedin CJA LinkedIn learning course https://www.youtube.com/playlist?list=PL2tCx83mn7GtE1y3EpACISH3Jy-qOj6Ut CJA YouTube playlist https://experienceleague.adobe.com/en/browse/customer-journey-analytics CJA Experience League documentation & video tutorials https://experienceleague.adobe.com/en/docs/customer-journey-analytics-learn/tutorials/cja-basics/new-terms-and-concepts-in-cja New Terms and Concepts in CJA https://experienceleague.adobe.com/en/docs/analytics-platform/using/stitching/overview Identity Stitching Options in CJA h
As the travel tech industry grows, providing a seamless digital booking experience has become crucial for ground mobility platforms. Travelers landing at major international hubs expect a hassle-free transition from the terminal to their vehicles without dealing with hidden fees or legacy booking systems.In Pakistan, the digital shift is rapidly happening. For instance, when travelers are looking for a reliable islamabad airport rent a car service, their primary digital touchpoints are price transparency, instant confirmation, and localized digital payment options.From a digital experience perspective, optimizing this specific customer journey requires: Real-time Fleet Tracking: Keeping users updated on vehicle availability instantly. Simplified UI/UX: Reducing booking steps for overseas travelers who just landed after long flights. Data-Driven Personalization: Tailoring vehicle recommendations based on travel history and group size. What are your thoughts on integrating automated
There appears to be a short window during system startup where the OSGi Management Console (/system/console) can be accessed using default or static credentials (e.g., admin:admin).This window can allow unauthorized users with network access to gain admin rights if they know or guess the password, before the usual authentication/authorization mechanisms and custom user configs are fully in place.What are best practices to completely prevent unauthorized access to /system/console during (and after) startup?
Carotid stenting procedure is a highly advanced way of treating carotid arteries when they are narrowed and clogged and provide the brain with blood. Narrowing of the artery leads to the increased probability of suffering from stroke. The stent allows keeping the artery open and the blood passing through it freely. Unlike the conventional open surgical operation that is rather invasive and requires much time, the described procedure is minimally invasive, which means it is not associated with making a huge cut on the patient's body and shorter recovery period. The patients often discover that they start engaging in their usual routine activities quicker than they expected to do. Patients at IRFacilities are given customized treatments owing to advanced imaging techniques and the new interventions used in interventional radiology. Dr Sandeep Sharma will conduct a proper assessment of each patient's situation and choose the best method of treatment. Early diagnosis and treatment will be
Could somebody tell me what is wrong with this syntax? This is decisioning in code base channel. I did what is said in the documentation and it did not work. I asked support and they are working on this for two weeks and this still does not work 😍😍When I render this on the webpage there is fatal errorAny ideas?? [ {{#each decisionPolicy.7bd5011b-b607-4ce2-9d49-234e6a0c1c16.items as |item|}} {"offerDescription": "{{{item._orlen.Vitay.OpisOferty}}}"}{{#unless @last}},{{/unless}} {{else}} {"offerDescription":null}{{/each}} ]
Has anyone Started their EDS implementation with the DA boilerplate and later realised they should have used the xwalk boilerplate for UE and then tried to retrofit the first with the second…Im running into an issue where my preview/live pages are hitting the following error: (404) Unable to fetch /index.md from html2md.I’ve set the content source to the correct /bin/franklin.delivery/amp-digital-aem/amp-eds/main/ path in my AEM environment. I’ve installed the UE template into the same environment. (althought the template did not include a ‘configuration’ page). My paths.json:{ "mappings": [ "/content/amp-eds/:/", "/content/amp-eds/configuration:/.helix/config.json" ], "includes": [ "/content/amp-eds/" ]}My config is also missing:content.source.suffix = .html Im unsure how to add this. any help or guidance would be appreciated.
Hi everyone,I'm a bit confused about the retirement of the SOAP API and the required migration to the REST API.Does this change apply to Marketo's native Salesforce Sync as well?My confusion comes from the fact that the Salesforce sync is typically configured once and then runs continuously. A migration from one API to another sounds like it might require changes to the sync configuration, but I haven't found any documentation that clarifies whether that's actually the case.I've searched the community using several different terms but couldn't find any discussions about this. Given the impact of the SOAP API retirement, I expected there to be more conversation around it, so I thought I'd ask here.Can anyone clarify whether any action is required for customers using the native Salesforce Sync?Thank you!
Is it possible to update the format of the timestamp column when exporting to csv. Currently the default timestamp column exports to csv as a unix timestamp in excel Thank you
Hi All, Anyone implemented an Add to Calendar CTA in AJO email template ? Thankyou in advance!
I want to make sure I understand the Abort Smart Campaign functionality.Abort Smart Campaign can only work on Batch Campaigns, not Triggered campaigns. When a campaign is Aborted, it freezes all current members of the Smart Campaign where they are. They will stay as members of the Smart Campaign.My question is:If the Smart Campaign is run again, what happens with the “frozen” members? Will they continue moving through the flow? Will they be stuck permanently in their current step and never progress? My understanding is the latter but this isn’t expressly communicated in the documentation. If you want the frozen members to reenter the same smart campaign and go through the flow again, would you need to use the Remove from Flow step in a different Smart Campaign or can you just have them come in again in a new batch run (depending on your configuration settings)?
I have got the profile which has 30x profile attributes. It recently authenticated. Why the profile attributes are not propagated to EDGE? How to do that? I need to use them in AJO or AT and then these would be available on EDGE?
Hello the amazing Adobe Community, I am looking to understand a metrics.We have form conversion set as Segmented “Visit Container” with event## to fire when user submit a form Then create a calculate metrics using that Visit Container Segment + the (Visit) metric is our Form Conversion We want to understand why when we have last touch channel broken down and when we sum the form conversion for each of the channel it doesn’t add up to the “Deduplicate total within the workspace” example using dummy numbers. Can someone explain what is causing this? We understand that visits and sum should have slight difference of approx. 5% but for our form conversion calculated metrics its >15% difference between workspace number and total number. Explain in technical term is also welcome. I want to understand Adobe logic. Channel Visits Conversions Adobe Total 370,123 9,723 SEO 108,351 2,052 SEM 125,824 3,878 Direct 158,885 5,819 SUM 393,060 11,749
I have several batch audiences which were activated to destinations within the past 2 years. They were created through the segment builder UI; there are about 300K+ qualified profiles. This week when I go to edit the audiences via the UI, under attributes there is an error which says “Cannot set properties of null (setting 'segmentJobData')”. Clicking Edit Audience results in an error of “Audience cannot be loaded. Cannot set properties of null (setting ‘segmentJobData’).” Any thoughts on how to resolve this issue such that I can edit the audience?
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