Join the Project Falco Beta Program
The Project Falco beta program grants you exclusive access to an updated version of Adobe Journey Optimizer B2B Edition that is specifically designed to supercharge your Marketo Engage instance (no purchase required).
Program highlights
• Agentic Program & Journey Creation: Design and optimize omni-channel lead journeys in
seconds leveraging your existing programs, campaigns, and channels inside Marketo Engage.
• Agentic Audience Segmentation: Prompt the audience agent to automatically discover and
create audience segments using Marketo Engage data.
• AI-powered Decisioning: Achieve next-gen personalization through AI-powered Next-best
Journey and Journey Path decisioning.
• Omni-channel Orchestration: Connect and activate inbound and outbound channels together
from a single journey canvas, expanding to web and paid channels.
• Agentic BDR Experience: Allow your BDR teams to automate outbound sequences using the
Account Qualification Agent together with integrated marketing data.
What you get
Early access
First access to new capabilities: AI agents, audience creation, journey orchestration, conversational AI, and more, before general availability.
Direct product line
1:1 engagement with the Development, Product Management, Design, and Product Marketing teams through a dedicated private Slack space and regular conference calls.
Roadmap influence
Real influence over what we build next. Participate in the development process, submit enhancement requests prior to release, and directly shape the final feature set before it ships.
Marketo-native setup
Already on Marketo Engage? Adobe Journey Optimizer B2B Edition Prime is built to integrate seamlessly, no heavy lift to get started.
What’s included in your beta access
• Audience Creation and Management
• Journey Creation, Optimization, and Decisioning
• Conversational AI Experiences
• Lead Journeys
• Brand Concierge
• Sales Qualifier
• Reporting & Analytics
Project Falco video demo
What we ask of you
Duration
The beta program begins in late June and runs through approximately the beginning of August.
Your investment
All we need is your time and honest feedback. There is no purchase required.
After the 6 weeks
The conversation doesn’t have to end there. Beta partners can extend their involvement as the product moves toward general availability.
How it works
1. Apply. Submit your interest. We’re selecting a small cohort of Marketo Engage customers to partner with.
2. Onboard. We get you set up. Because you’re already on Marketo Engage, the integration is
straightforward.
3. Use and explore. Your team runs Adobe Journey Optimizer B2B Edition Prime in your
environment across the 6-week window.
4. Feedback sessions. Regular touchpoints with the Adobe product team. Your input directly
influences roadmap decisions.
5. Extend or transition. At the end of the beta, we discuss continued involvement in the
lighthouse program if you are open to it.
Ideal for
• Existing Marketo Engage customers
• Marketing operations practitioners
• Teams with a mandate to evaluate AI in their stack
• Organizations willing to co-create with us
• Practitioners who want influence, not just access
Common questions
Do we need to buy anything to participate?
No. There is no purchase required to join the beta. Your only investment is time and feedback.
We’re already on Marketo. How much setup is involved?
Adobe Journey Optimizer B2B Edition Prime is designed to integrate with Marketo Engage data, so the lift to get started is minimal. We handle all of the onboarding.
What does “design partnership” mean in practice?
It means your team’s experience in the product shapes what we build next. You’ll have multiple
touchpoints with the Adobe product team during the Beta Program.
What happens after the 6 weeks?
There’s an opportunity to extend your involvement beyond the beta. We’ll discuss options based on your team’s goals and our roadmap timing.
How many companies are you selecting?
We’re keeping the cohort intentionally small, so every partner gets meaningful access and attention from the product team.
Ready to co-design what’s next?
The beta launches in late June. Spots are limited.
