Profile attributes propagated to EDGE

Forum|Forum|20 days ago
June 9, 2026
4 replies
45 views

I have got the profile which has 30x profile attributes. It recently authenticated.

Why the profile attributes are not propagated to EDGE? How to do that?

I need to use them in AJO or AT and then these would be available on EDGE?

bjoern__koth

Community Advisor and Adobe Champion

Edge propagation can unfortunately take quite a while and is nothing that happens immediately. Does this happen for individual profiles only or across the board?

Cheers from Switzerland!

awalker827

Level 2

To make these 30 attributes available for your personalization use cases, I believe you also need to setup a dedicated destination

Devyendar

Level 6

@Michael_Soprano in my understanding AEP Edge only stores a lightweight edge projection i.e., identities, audience memberships, and selected attributes (not all attributes) needed for personalization, not the full Hub profile.

Adobe says that to make profile attributes available at Edge for personalization, you must activate audiences to an Edge personalization destination, such as Custom Personalization With Attributes or Adobe Target, and explicitly map/select the profile attributes you want available. For same-page/next-page Target personalization, the implementation must use Web SDK or Edge Network API with a datastream configured for Adobe Target and Experience Platform. The audiences must use an Active-on-Edge merge policy for real-time edge evaluation.