Unlocking Real‑Time Customer Experiences: Lessons from Air Canada - Summit 2026
Join us Online! Monday, Apr 2011:15 AM - 11:30 AM PDT
(2:15 PM - 2:30 PM EDT)
Customers don’t move in straight lines, and as a brand, the experiences you deliver can’t either.
Despite having more data than ever, many brands still struggle to deliver relevant, timely engagement in the moments that matter most. Journeys are fragmented. Signals go unnoticed. Personalization arrives too late. Customers feel the disconnect immediately.
In this Adobe Summit online session, Unlocking Customer Experience at Scale with Adobe Real‑Time CDP, we explore what it truly takes to move from fragmented execution to real‑time, connected customer engagement.
Join Adobe Real-Time CDP and Air Canada as we break down:
- Why modern customer journeys demand real‑time decisioning and activation
- What a Customer Data Platform needs to do to power relevant engagement at scale
- How Air Canada is turning traveler signals into meaningful experiences across channels
- Why governance, privacy, and trust must be built into personalization by design, not added later
You will walk away with a clear framework for evaluating your CDP, practical lessons from a real‑world deployment, and a sharper understanding of how to unify data, insights, and activation to deliver relevant, governed engagement at every stage of the journey.
If you are focused on leveling up customer experience, this session is for you!
Stay tuned to continue the conversation well after Summit is over, we’ll discuss the session, lessons learned and provide useful tips for implementation, internal change management and many other topics.