Adobe Journey Optimizer

We have our flagship skill builder events fast approaching. NYC and Atlanta locations are right around the corner: September 18th and 25th, with limited spots available. The registration link is here. If you are a licensed Journey Optimizer customer, we would love to see you at a location near you...

Hey AJO Community!  We’re excited to kick off a new initiative called Community Ideas Updates—a quarterly roundup that reflects our ongoing commitment to co-innovate with you. Your ideas aren’t just suggestions—they’re directly shaping the evolution of Adobe Journey Optimizer (AJO). Through these up...

Spectacular customer experiences don’t just happen— they’re imagined, built, and brought to life by Experience Makers like you. Now it’s your turn to take center stage. Submissions are open through October 17, 2025, at midnight PT. Whether you are scaling personalization, uniting content and data, ...

Hi, Can we run AJO standalone without AEP-CDP module to send emails by uploading records via CSV file and creating custom audiences?for starting phase, we need to just start with AJO, and later phases plug in CDP. I know it's not recommended approach, just want to know any options.

Are there any guardrails or considerations to keep in mind when creating an IP pool in a sandbox with 6–7 IPs?Can we randomly group a few of them into an IP pool, or are there best practices we should follow? 

Hi everyone,I’m using Adobe Shared Sandbox and testing a journey in AJO where one profile can have multiple objects (for example, multiple accounts). To model this, I created an object array (accountDetails) inside the profile schema. Each object has:accountId (set up as a secondary identity in a no...

Hey There!       I have a custom action which returns payload in the below format (as a contextual attribute) {"data": {     "products": {            "products": [                  {                      "productId": "111",                      "title": "sample-title",                       "url": "...

It is nice to be able to store/move and organize Templates in a folder structure. But when you start to have many Templates and you want to organize them, it is hard to know witch Template is in witch folder, and if a Template has been placed in a folder or not.So to be able to work faster and easie...

It is nice to be able to store/move and organize Fragments in a folder structure. But when you start to have many Fragments and you want to organize them, it is hard to know witch Fragments is in witch folder, and if a Fragment has been placed in a folder or not. So to be able to work faster and eas...

This blog highlights how to implement dynamic content that leverages both profile attributes and additional non-profile data sources. By extending personalization beyond simple profile attributes, marketing teams can deliver richer, more contextual experiences that boost engagement and conversion. 

Hello everyone, I created these two audiences to be used in an AJO campaign to target people who opened a specific email.v1 / Profile count 662v2 / Profile count 652 If the Message ID belongs to the Campaign Action ID used in the Audience v1. Why we are not getting the same number of profiles?Thank ...

How to look at the audience created in the Audience section in AJO?Is there any visibility to see the audience created by apart from the count as the detailed view of the audience created?

This article is an integration guide to support universal links with tracking on iOS in AJO