Adobe Journey Optimizer

We have our flagship skill builder events fast approaching. NYC and Atlanta locations are right around the corner: September 18th and 25th, with limited spots available. The registration link is here. If you are a licensed Journey Optimizer customer, we would love to see you at a location near you...

Hey AJO Community!  We’re excited to kick off a new initiative called Community Ideas Updates—a quarterly roundup that reflects our ongoing commitment to co-innovate with you. Your ideas aren’t just suggestions—they’re directly shaping the evolution of Adobe Journey Optimizer (AJO). Through these up...

Spectacular customer experiences don’t just happen— they’re imagined, built, and brought to life by Experience Makers like you. Now it’s your turn to take center stage. Submissions are open through October 17, 2025, at midnight PT. Whether you are scaling personalization, uniting content and data, ...

1. Decision event What does this mean? That the Offer was returned in given Decisions was returned for given Decision Scope??? 2. Clicks - self explaining 3. Impression - offer was rendered. However does it also checks if it has been seen? if for example it would be at the bottom of the page 4. Cust...

Its said that best practice for web channel is creation of seperate specific Decision Scope for every placement:- homepage  - category page- basket page etc.  However what is best practice for mailings? One Decision Scope for every mailing? What is you experience? 

Hello Everyone  We’re hosting AEP user group sessions to network, learn, and share experiences at 3 locations - London, New York City and Bangalore. What are User Groups?User groups are community-led gatherings where Adobe Experience Platform practitioners come together to learn from each other’s im...

Is it possible? I thought its not but maybe something has changed 

Team, I am working on a in-app notification in AJO. Created the In-App channel surface, campaign, Journey with in-app message and published as well.We have created a sample "send Interaction" button in the android application and using the send event(Edge.sendEvent) and Mobilecore.Trackaction whenev...

OverviewThis change request proposes adding functionality to allow users to delete multiple journeys simultaneously from the Journey overview, with built-in dependency checks to prevent deletion of journeys in active states.Current BehaviorCurrently, users can select multiple journeys in the Journey...

BackgroundAudiences currently tracks Audience lifecycle statusThere is no way to know when the lifecycle status was last changed or who changed itBusiness NeedTrack the timestamp when an Audience's lifecycle status changesTrack which user or system process made the lifecycle status changeEnable repo...

I am working on a POC for push notifications in AJO for an app that is still under development.For the test, profiles are ingested from a CSV file containing first name, last name, email, appID, platform, device token (captured from the app). An Individual Profile schema (profile enabled) is used, w...

 Hi, I understand that we can implement push notifications with AJO for a Flutter mobile app. However, the documentation isn’t very clear to me. From what I’ve read, it seems that we don’t need native code to initialize the SDK, but we do need to add some native code to pass the Firebase token, for ...