Sorry for the late response. Thanks for this. Yes, this newly released helper function could something for us to consider. 

I am new to Adobe Journey Optimizer. However I am well acquainted with Adobe Campaign Classic.  In Adobe Campaign Classic I could divide an audience into segments and then reference those segments as variables to create dynamic within an email. I could also pass that segment name/ID to the email rep...

@Anuhya-Y thank you so much for responding with examples. I really appreciate your effort. This has given me great confidence. 

Currently my company is using Adobe Journey Optimizer journeys for batch based campaigns. We are interested in exploring the feasibility of using the new Orchestrated Campaigns capability. We want to better understand how (if at all) we can use XDM Individual Profile and XDM ExperienceEvent schema d...