How to create a journey audience segment, use that segment to determine email dynamic content, and report on that segment in the send logs reporting?

[KeironWratt]

I am new to Adobe Journey Optimizer. However I am well acquainted with Adobe Campaign Classic. 

In Adobe Campaign Classic I could divide an audience into segments and then reference those segments as variables to create dynamic within an email. I could also pass that segment name/ID to the email reporting logs. The advantage of this is that I could create a 1:N relationship i.e. one email but report at the segment level. This avoided having to create multiple emails. 

How can I create the same with AJO?

Note: the business has decided against using Adobe Customer Journey Analytics. As a result they have created a custom action to capture email send logs that is position after the native AJO email activity. This will form part of the business's solution to feed this data into a external reporting solution.

I want to know how we can enhance this current solution to avoid creating multiple emails for reporting purposes. Therefore, how might I use a read audience in a journey, split that journey into defined segments using profile or event data attributes, and use these defined segments as contextual data to determine dynamic content, and pass these segment names/IDs to the custom action payload to be captured in the reporting?

Your ideas, guidance, and approach to this problem is much appreciated.

[SatheeskannaK · Accepted solution]

@KeironWratt

AJO's recent release of the Execute Metadata helper function allows users to attach custom key-value pairs to the Profile Message Feedback Event Dataset. This enriches standard events (send, open, click, bounce) with runtime-specific data beyond profile attributes.

Note that the Execute Metadata helper is NOT supported for use with custom actions. Despite this limitation, the function significantly enhances data for analysis, reporting, and operational insights. For details, refer to the documentation,

https://experienceleague.adobe.com/en/docs/journey-optimizer/using/content-management/personalizatio...

[KeironWratt]

Sorry for the late response. Thanks for this. Yes, this newly released helper function could something for us to consider.