How can I use XDM Profile and ExperienceEvent Schema data with Relational Model-based schema data in Orchestrated Campaigns?

Question

Currently my company is using Adobe Journey Optimizer journeys for batch based campaigns. We are interested in exploring the feasibility of using the new Orchestrated Campaigns capability. We want to better understand how (if at all) we can use XDM Individual Profile and XDM ExperienceEvent schema data with the new relational model-based schema that are not profile-enabled. Because we do not have access to Orchestrated Campaigns I hope someone can help answer the following. Here are the three broad scenarios we want to explore to know what is possible, and if so, what is required to enable these? And if not, why?

In the Orchestrated Campaign canvas can we use a Read Audience activity using XDM schema data and enrich that using the Enrichment activity that sources non-profile-enabled model-based relational data?
In the Orchestrated Campaign canvas can we start with a fork activity where branch (1) goes to a Read Audience activity using XDM schema data, and branch (2) goes to a Build Audience activity targeting non-profile-enabled model-based relational data. And can these two branches then be combined (create a union) using the Combine activity?
In the Orchestrated Campaign canvas can we use the Build Audience activity targeting non-profile-enabled model-based relational data and then enrich that data with XDM schema data using the Enrichment activity?

Anuhya-Y · Accepted Answer

@keironwratt check the below response. The answer is yes to all your questions. The profile target dimension helps bridge XDM Profile and Experience Event Schema data with Relational Model-based schema data.

https://experienceleague.adobe.com/en/docs/journey-optimizer/using/campaigns/orchestrated-campaigns/data-configuration/target-dimension

In the Orchestrated Campaign canvas can we use a Read Audience activity using XDM schema data and enrich that using the Enrichment activity that sources non-profile-enabled model-based relational data? Yes

In the Orchestrated Campaign canvas can we start with a fork activity where branch (1) goes to a Read Audience activity using XDM schema data, and branch (2) goes to a Build Audience activity targeting non-profile-enabled model-based relational data. And can these two branches then be combined (create a union) using the Combine activity? Yes

In the Orchestrated Campaign canvas can we use the Build Audience activity targeting non-profile-enabled model-based relational data and then enrich that data with XDM schema data using the Enrichment activity? Yes

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