Adobe Journey Optimizer

Hey AJO Community!  We’re excited to kick off a new initiative called Community Ideas Updates—a quarterly roundup that reflects our ongoing commitment to co-innovate with you. Your ideas aren’t just suggestions—they’re directly shaping the evolution of Adobe Journey Optimizer (AJO). Through these up...

August '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes   New capabilities Pause and resume journeys: You can now pause and resume your journeys. This capability gives journey practitioners greater control and flexibility...

Spectacular customer experiences don’t just happen— they’re imagined, built, and brought to life by Experience Makers like you. Now it’s your turn to take center stage. Submissions are open through October 17, 2025, at midnight PT. Whether you are scaling personalization, uniting content and data, ...

Hello,We are looking into using content fragments together with AJO. We found a lot of documentation including a step by step of how to do this in the community here. The content fragment seems to be a reference, since it can also be edited directly from AJO but the documentation states that it is i...

Hi Team, We are working on creating an audience that qualifies profiles based on the Edge Merge Policy where the ECID and attributes of the profile will be added to "Hub" option, that converts into "Edge" which takes around 10 to 15mins for the attribute to get added into Edge segment. We have obser...

Hello, I'm in the process of implementing RT-CDP and AJO and trying to figure out the best approach for using an external preference center with granular preferences. There will be 6 different email options (newsletters, promos, etc.) that a customer can choose to opt-in/out. I've been reading the d...

Hi, I have a scenario where I need to create an audience in AEP such that:A profile should qualify for the audience if they meet certain criteria in the last 30 days.Once qualified, they should not be able to re-qualify for the same audience again until 90 days have passed.Can anyone suggest the bes...

Hi Team,We have a requirement to wait for 2 days after a purchase date. I tried using setDays(<eventDate>, 2).  But its setting the date to 2nd day of the month, rather than 2 days after customer purchase date. Is there any function that supports this need?  Thanks

There’s a new way to renew your Adobe certification, and it’s the most streamlined process yet.All you have to do is pass two short renewal modules (about 15 minutes each), and your certification will be renewed automatically for two years.You will be notified 90 days before your certification expir...

We have a live journey where members were not receiving the email as expected (unitary event/triggered). A day later, they received the email and the message feedback status was equal to "delay". Is there any in depth explanation to why a delay would happen?  

Dear Team,I hope this message finds you well.Kindly refer to the attached screenshot highlighting the issue. I am attempting to export email unsubscriber records from Adobe Journey Optimizer (AJO) via Customer Journey Analytics (CJA). However, I am noticing that 89 of the records are marked as "No V...

Hi, I need to build a 30-day IP warming campaign divided into 6 phases. I can't use the OOTB AJO feature because some profiles may be contacted more than once. For example, someone who received a communication on day 3 might also receive one on day 17, which isn’t possible with the new IP warming fe...

Join Adobe and Cineplex for a behind-the-scenes look at how Cineplex has transformed its email marketing strategy to meet the moment with real-time customer journeys, personalized batch campaigns, and modular content tailored to each unique moviegoer.You’ll learn how Cineplex uses Adobe Journey Opt...