How to Track and report dynamic content delivery in Email journey

[TiriveedhiKa]

If we are using dynamic content in Email template, how to track who has been served? what content?
How to report the customers?

Example - If we have 3 dynamic fragments in the same email, each fragment has a different discount detail like 10% off, 20% off and 30% off. Now how can I identify if 100 people has received this email. how many of them received which offer fragment as in 10% vs 20% vs 30%

[IamCGK]

Hey @TiriveedhiKa 

> If you're looking to log in your system's backend, one way would be to add tracking parameters like below in your email config. Refer this doc for more details.

Pros:
- Real Time

Cons:
- Requires user interaction

> However, we can also query the details in AEP with the help of system datasets. (i.e Journey Step Events & Message Feedback Events Dataset). Refer this adobe doc for more details on which field you should be looking for and in which datasets.
Refer these query examples.

Pros:
- Will be logged in system datasets

- Doesn't require user interaction

Cons:
- Data would take some time to reflect in these system datasets.

- Depends on data retention policy set by your organization.

[SatheeskannaK · Accepted solution]

@TiriveedhiKa check out this thread. https://experienceleaguecommunities.adobe.com/t5/journey-optimizer-questions/reporting-on-amp-quot-v...

Also, this method could be useful.

• In your journey setup, create a separate branch for the offer using a condition activity and merge them into one email delivery. This way, after the conversion, you can see who converted for which offer.
• Overall, if you have CJA, you'll be able to tailor and create a report based on your requirements.

[gengaipandi03]

Add BCC email from our channel configuration setup which will hold the copy of each email. So that you can cross verify as well as it will work as an compliance perspective as well. 

you can place different query string for cta clicks from each dynamic section where you can track that into your analytics dashboard. 

[Sukrity_Wadhwa]

Hi @TiriveedhiKa,

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Thank you!