How to Track and report dynamic content delivery in Email journey | Adobe Higher Education
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September 1, 2025
Beantwortet

How to Track and report dynamic content delivery in Email journey

  • September 1, 2025
  • 4 Antworten
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If we are using dynamic content in Email template, how to track who has been served? what content?
How to report the customers?


Example - If we have 3 dynamic fragments in the same email, each fragment has a different discount detail like 10% off, 20% off and 30% off. Now how can I identify if 100 people has received this email. how many of them received which offer fragment as in 10% vs 20% vs 30%

Beste Antwort von SatheeskannaK

@tiriveedhika check out this thread. https://experienceleaguecommunities.adobe.com/t5/journey-optimizer-questions/reporting-on-amp-quot-variants-amp-quot-used-in-content/m-p/754910#M4411

Also, this method could be useful.

  • In your journey setup, create a separate branch for the offer using a condition activity and merge them into one email delivery. This way, after the conversion, you can see who converted for which offer.
  • Overall, if you have CJA, you'll be able to tailor and create a report based on your requirements.

4 Antworten

Level 2
September 1, 2025

Hey @tiriveedhika 

> If you're looking to log in your system's backend, one way would be to add tracking parameters like below in your email config. Refer this doc for more details.

 

 

Pros:
- Real Time

Cons:
- Requires user interaction

 

> However, we can also query the details in AEP with the help of system datasets. (i.e Journey Step Events & Message Feedback Events Dataset). Refer this adobe doc for more details on which field you should be looking for and in which datasets.
Refer these query examples.

 

Pros:
- Will be logged in system datasets

- Doesn't require user interaction

Cons:
- Data would take some time to reflect in these system datasets.

- Depends on data retention policy set by your organization.

 

 

SatheeskannaK
Community Advisor
Community Advisor
September 2, 2025

@tiriveedhika check out this thread. https://experienceleaguecommunities.adobe.com/t5/journey-optimizer-questions/reporting-on-amp-quot-variants-amp-quot-used-in-content/m-p/754910#M4411

Also, this method could be useful.

  • In your journey setup, create a separate branch for the offer using a condition activity and merge them into one email delivery. This way, after the conversion, you can see who converted for which offer.
  • Overall, if you have CJA, you'll be able to tailor and create a report based on your requirements.
Thanks, Sathees
gengaipandi03
Level 4
September 2, 2025

Add BCC email from our channel configuration setup which will hold the copy of each email. So that you can cross verify as well as it will work as an compliance perspective as well. 

you can place different query string for cta clicks from each dynamic section where you can track that into your analytics dashboard. 

Sukrity_Wadhwa
Community Manager
Community Manager
September 11, 2025

Hi @tiriveedhika,

Were you able to resolve this query with the help of the provided solutions, or do you still need further assistance? Please let us know. If any of the answers were helpful in moving you closer to a resolution, even partially, we encourage you to mark the one that helped the most as the 'Correct Reply.'

Thank you!

Sukrity Wadhwa