[Release Update] Adobe Journey Optimizer August 2025 Release

[Sukrity_Wadhwa]

August '25 release notes

Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes

New capabilities

• Pause and resume journeys: You can now pause and resume your journeys. This capability gives journey practitioners greater control and flexibility by allowing live journeys to be temporarily suspended without disrupting customer experience. When paused, no communications are sent, and profiles remain in a suspended state until the journey is resumed.

  You can pause and resume one journey only, or perform bulk pause and resume operations to a group of journeys.

  In addition, you can apply global filters to paused journeys to exclude profiles based on their attributes.

  Previously released in Limited Availability, this capability is now available to all environments (General Availability).

• Calendar view: A calendar view is now available in the journeys and campaigns lists. It allows you to visualize all journeys and campaigns activations in the respective lists.

  Previously available in Limited Availability, this feature is now available to all environments. With this General Availability release, the feature includes:

  • Design improvements for the navigation in dates,
  • The ability to see draft campaigns if you have set a start and end date,
  • A new setting to hide and show calendar items running for a long time.
• Action activity in journeys: Journey Optimizer supports a new generic Action activity that enables you to configure both single actions and multi-action inbound action groups, allowing for streamlined action configuration within the journey canvas. In particular, this new feature allows for:
  • A simplified native action configuration within the journey canvas.
  • The capacity to create multi-action inbound action groups.
  • The ability to add optimization to any built-in channel action.
  • The ability to add both experimentation and multi-lingual options to any action.

  This capability is available in Limited Availability. Contact your Adobe representative to gain access.

• PDF attachments to emails: You can now attach a static PDF file to an email message sent with Journey Optimizer.
  • You can send up to 6 messages with a PDF attachement per profile per year.
  • The maximum allowed file size for each attachment is 5 MB.
  • For any additional size or volume, you can purchase an attachment pack add-on. For more details, contact your Adobe representative.

  This capability is available in Limited Availability. Contact your Adobe representative to gain access.

• Optimization in campaigns: Journey Optimizer now empowers you with the tools to deliver personalized and optimized content to your audience, allowing you to run content experiments, create rule-based targeting, and use advanced combinations of both, to maximize the effectiveness of your campaigns and journeys.

  With Optimization, you can:

  • Test multiple content variations to identify the most effective messaging.
  • Deliver personalized content based on user attributes and contextual data.
  • Combine targeting and experimentation for advanced strategies.
  • Filter out users that do not match variant criteria.
  • Ensure fallback mechanisms to maintain user engagement.

  Once the journey or campaign is live, profiles are evaluated against the defined criteria, and based on matching criteria, they are delivered with the appropriate experience or content.

Please find the detailed information around the new capabilities and improvements here: Latest Release

Feel free to reach out in case you have any questions and/or feedback through the below comment section.