Adobe Journey Optimizer Community Lens Newsletter - Q2 2025🗞️🔍

[Sukrity_Wadhwa]

Adobe Journey Optimizer Community Lens Newsletter 

Your quarterly roundup of insights, events, and member highlights 
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Hello AJO Community! 

Welcome to your quarterly roundup – a curated snapshot of what’s happening across the AJO Community. From standout member contributions and the latest product releases (including features you requested and the product team delivered) to trending questions, ideas, and on-going learning opportunities, this is your go-to guide to stay connected and inspired. 

This newsletter will be published every quarter, bringing you the latest highlights and insights in one place. 

We’d love for you to explore the threads, celebrate your peers, and share your own solutions and ideas. Your voice shapes the future of AJO. So, jump in, comment below, and keep the conversations going! 

Member Spotlight 

• Thank you, SatheeskannaK, for everything you do to make this Community so great! Your deep expertise and generous spirit have truly made a difference. Your recent contribution on API Triggered Campaigns: Evaluation Scenario was not only insightful but also quite detailed and helped many members tackle real challenges. We’re lucky to have you in the AJO Community! 
  Show some love for SatheeskannaK! Thank them in the comments, share what you learned from their answer, or ask a follow-up question to keep the conversation going. 
• New Contributor Alert:
  • Welcome gengaipandi03! They just recently started contributing in the community and have really picked up the pace. Their first correct answer on Setting up external preference center with granular preferences , and we’re thrilled to see them join the conversation. 
  • Welcome UshaRa3! They just started asking questions - Profile Capping limitations/functionality being their first question. This is.  A great feat as  breaking ice is not easy in a community full of amazing practitioners. Hope you had a great first question experience.
    Check out their contributions and drop your thoughts or tips to keep the discussion going! Or simply say hello in the comments to make them feel at home.

What’s New in AJO 

• Journey Dry Run: Journey Dry run is a special journey publication mode in Adobe Journey Optimizer that allows journey practitioners to test a journey using real production data without contacting real customers or updating profile information.
• Pause and resume journeys: You can now pause and resume your journeys. This capability gives journey practitioners greater control and flexibility by allowing live journeys to be temporarily suspended without disrupting customer experience. 
• PDF attachments to emails: You can now attach a static PDF file to an email message sent with Journey Optimizer.

Read full Release Notes

Community Highlights 

In this edition, our members are buzzing about bug catching strategies, AJO-AEM integration, and personalization at scale. These topics sparked some of the most engaging questions, insightful discussions, and innovative ideas in the community. 

Let’s dive into the top questions, trending discussions, and popular ideas that are shaping conversations right now. Don’t forget to join in, share your perspective, and upvote the ideas you’d love to see delivered! 

Top Questions 

These are the most viewed questions this quarter – perfect for learning from real-world scenarios and sharing your expertise: 

1. AJO A/B Testing
2. AJO - AEM Integration
3. Choosing Between Adobe Target and Adobe Journey Optimizer for Web-Based Personalization

Top Discussions & Blogs 

Check out these trending discussions and blogs packed with insights and practical advice: 

1. AJO Business Practitioner Professional Course and Exam Prep Q&A
2. Catching Bugs Before Customers Do: How We are Scaling Quality with Customer Use Case Automation
3. Accelerating Go-To-Market: How Workfront, Workfront Fusion, AEP, and AJO Integration Revolutionize C...

Top Ideas 

These ideas are getting the most attention from the community and our product teams: 

1. Ability to Organize AJO Campaigns in folders – Status: New 
2. Exit criteria in journey based on customer attribute  – Status: New
3. Sinch Native Connector for Whatsapp – Status: Accepted

Follow AJO Community Ideas to stay updated. 

Featured Content 

1. Tips & Tricks: Practical insights from our members and experts: Last quarter was packed with valuable technical contributions from our engineering team. Dive into their expertise and explore the collection of technical blogs they shared: Check out all the published articles here
2. Ask Me Anything: June 25th with Journey Optimizer Product Experts: We hosted an engaging AMA where our experts shared their views and answered community questions live on topics like Agile Workflows for Personalized Content at Scale and Mastering Frequency Capping & Conflict Prioritization. Catch up on the AMA highlights here: AJO Community Ask Me Anything - June 25th
3. Adobe Summit recap: A curated collection of on-demand sessions from Adobe Summit 2025, focused on Customer Journey Management and Adobe Journey Optimizer.  Check here  

Explore these resources and share your thoughts in the comments. 

Learn & Grow 

• Sharpen your AJO skills: Calling all Journey Optimizer customers to join our Skill Builder events! Register here
• Celebrate innovation: Submissions are now open for the 2026 Adobe Experience Maker Awards. Submit your entry
• Be the first to experience: You’re invited to an in-person Adobe Launch Event for the Journey Optimizer Experimentation Accelerator. Save your spot
• Connect with peers: Join the Adobe Experience Platform User Group kick-off sessions. Learn more
• Shape the future: Explore the AJO Loyalty Capabilities Beta Opportunity. Sign up
• Test new features: We’re looking for participants to try out the latest action activity in Journeys. Get involved
• Learn from the experts: [Webinar | September 25th] Scaling AI Adoption: A Playbook for Approvals. Register now
• Show your creativity: Take on the AJO Journey Challenge: Show Us Your Wild Side! Join the challenge

Advisor Shoutouts  

Advisors: Please drop kudos to gengaipandi03 in the comments, tag them, and add one line about what stood out. Your recognition keeps the community thriving! 

Let’s keep the conversation going! 
Tell us what you’d love to see in future roundups, or share your favourite tip, thread, or idea from this  edition's highlights. 
Drop your thoughts in the comments below—we’re listening! 

Want to shape what comes next? Share your feedback by leaving a comment below. 

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Until Next Time 

"Wisdom is not a product of schooling, but of the lifelong attempt to acquire it." - Albert Einstein

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 Meet your Community Manager: Sukrity Wadhwa — I’m here for your questions, feedback, and ideas. DM Me.
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[SatheeskannaK]

@gengaipandi03 I appreciate the thorough steps and methodology used to tackle the issue👏. Additionally, you addressed the user's follow-up questions. Hats off to the response and for fostering a learning environment by encouraging questions and providing answers within the community🎉.

[gengaipandi03]

It is been good to be part of this community and learn a lot by asking question and giving our knowledge too. Hard truth is, we can't answer the question immediately after the question asked. you guys are fast fingers sitting here :). Thanks for your note here and your appreciation.