Choosing Between Adobe Target and Adobe Journey Optimizer for Web-Based Personalization | Community
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sraz
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November 6, 2024
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Choosing Between Adobe Target and Adobe Journey Optimizer for Web-Based Personalization

  • November 6, 2024
  • 1 reply
  • 3173 views

Hi Adobe Community,

 

With the recent updates to AJO, which now includes web-based and code-based channels, I am evaluating whether to use Adobe Target or AJO for personalization efforts on web platform.

Given these new capabilities in AJO, I am curious about the key differences in functionality, flexibility, and scalability between AJO and Adobe Target for web personalization. 
- Which tool is more effective for real-time personalization at scale?
- Are there unique strengths in Target that AJO doesn't cover (or vice versa)?
- Any advice on the technical considerations for implementing AJO vs. Target in a web context?

 

Any insights or recommendations would be greatly appreciated!

Thank you!

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    Best answer by SatheeskannaK

    @sraz Take a look at this thread and the resources posted. On a high level technical consideration would depend on the use case and strategy needed to evaluate where you can do the web personalization.

    1 reply

    SatheeskannaK
    Community Advisor
    SatheeskannaKCommunity AdvisorAccepted solution
    Community Advisor
    November 7, 2024

    @sraz Take a look at this thread and the resources posted. On a high level technical consideration would depend on the use case and strategy needed to evaluate where you can do the web personalization.

    Thanks, Sathees
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