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Exit criteria in journey based on customer attribute

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1/9/25

Description

I would like to be able to choose one or several attributes as Journey Exit Criteria.

 

Why is this feature important to you

This feature is important because I don't necessarily want to create more audiences since it takes more time to do that and I'm also concerned about the audience guardrails.

I don't want to have to create a custom event since it's more time consuming and requires different roles/competence/AJO permissions to do.

 

How would you like the feature to work

I would like to use attribute as exit criteria by using operators to either say that the attribute should equal a defined value or be more/less than a defined value or be compared to another attribute or to a certain date or time. Also, being able to say that if a profile's attribute changes in any way from the time the profile enters the journey, then the profile should exit the journey.