[Release Update] Adobe Journey Optimizer September 2025 Release

[Sukrity_Wadhwa]

September '25 release notes

Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes

New capabilities

• Journey Optimizer Experimentation Accelerator: Journey Optimizer Experimentation Accelerator is an AI-first product designed to take your experimentation to the next level. Built for Adobe Journey Optimizer and Adobe Target users, it unifies experiment management, delivers AI-powered insights and opportunities, and introduces a new experimentation agent.
• Journey Agent is here!: Powered by Adobe Experience Platform Agent Orchestrator, Journey Agent is available in Journey Optimizer. It enables you to analyze journeys through a natural language interface. The agent will detect audience or schedule conflicts and profile drop-offs in a journey to help you take steps to resolve them. Soon, you will be able to create journeys with agentic support.
• Dark mode in the Email Designer:The Journey Optimizer Email Designer now offers the ability to switch to dark mode view, where you can additionally define specific custom settings that will display only for recipients reading their emails in dark mode.
• Journey path optimization:Use the new Optimize node to target specific audiences or run A/B tests to determine the best path to meet your business-centric KPIs. This tool allows you to test and vary, and customize communications, sequencing, and timing to best reach your customers. This capability is available in Limited Availability. Contact your Adobe representative to gain access.
• Custom delegation method for subdomains:

  In addition to the full delegation and the CNAME method, a new subdomain configuration method is now available: the Custom delegation method, which enables you to fully own controlling and maintaining all aspects of DNS that are required for delivering, rendering and tracking messages. This capability is available in Limited Availability. Contact your Adobe representative to gain access.

• Use Adobe Experience Platform data for personalization and decisioning: 

  Previously released in public beta, this capability is now available to all environments in Limited Availability. With this release, the following enhancements have been introduced:

  • Support for dataset lookup personalization in inbound channels.
  • The "datasetLookup" helper function can now be used within expression fragments. For now, this capability is available for a limited set of customers. To gain access, contact your Adobe representative.
  • An option in the dataset management interface now allows you to enable record-based datasets for lookup personalization, without having to perform an API call.
  • Enhanced monitoring to track data ingestion status and know when datasets are ready for lookup.
  • Updated usage guidelines and guardrails to ensure optimal performance and reliability.
  • Adobe Experience Platform Datasets can now be leveraged in Decisioning capping rules.

Please find the detailed information around the new capabilities and improvements here: Latest Release

Feel free to reach out in case you have any questions and/or feedback through the below comment section.