Adobe Analytics

                                   Spectacular customer experiences don’t just happen— they’re imagined, built, and brought to life by Experience Makers like you. Now it’s your turn to take center stage. Submissions are open through October 17, 2025, at midnight PT. Whether you are scaling personali...

There’s a new way to renew your Adobe certification, and it’s the most streamlined process yet.All you have to do is pass two short renewal modules (about 15 minutes each), and your certification will be renewed automatically for two years.You will be notified 90 days before your certification expir...

June' 25 release notes Check out what's new and updated in the latest Adobe Customer Journey Analytics product release update: Release Notes   New capabilities Analysis Workspace left panel no longer opens and closes on hover: The left panel in Analysis Workspace is used to add things like component...

Hello,I need my product to pull "overall" users from the Adobe API. There is no dimension that I see associated with this (unless I am missing something), and I know if we just use the requests library we can make a request without a dimension (attached below). This does not appear valid through ado...

Over the last two weeks, we have looked at CJA Golden Nuggets and Tips & Tricks.  Today we will look at best practices in CJA that can help your team work more effectively.

Hello, I’m working on setting up the Classification Rule Builder for Campaign Tracking in Adobe Analytics and need some assistance with handling extra parameters in our tracking URLs. In some cases, our tracking URLs have additional parameters appended by default (e.g., gclid in paid search ads). I ...

Hi everyone, Do you have any idea why an old report suites still have hits even if we are using a new report suite? And how can I discontinue the sending of this data? Thank you.

Hi, We are facing an issue to generate the growth percentage by comparing date range data in Adobe Analytics. According to the Adobe Analytics QA site, it suggests using Metrics: Percent change (as shown in the attached image) to pull YOY%. Percent Changehttps://experienceleague.adobe.com/zh-hant/do...

So the summary below shows the unique visitors, new visits, and return visits to my URL from since it launched.I am wondering how it is possible to have a scenario where unique visitors is greater than new visits, shouldn't it be equal or lower?

Hi, I'm trying to build a calculated metric for the CTR of banners present in the client's home page.Separately, the CTR for Banner 1, for example, would be 6% (e14 / page views * 100). But upon using the calculated metric, the values nor the percentages make sense. Would you guys have any thoughts ...

I am struggling to understand why using a segment as the first touchpoint in a fallout visualisation gives me a different result to applying the segment to the funnel as a whole? In the image below the first number in both funnels is very similar, and even though the next step is the same, the fallo...

If we define session intervals as "the amount of time that passes between visits to a website or app". How can we get this metric in Adobe Analytics?Thanks

Hello everybody, I want to  access to the Adobe Experience Cloud so I can learn about  Adobe Experience Manager but I'm getting this error:It seems that your Adobe ID is not linked with your Adobe Experience Cloud solution accounts.Please get in touch with your Org Administrator or Adobe Enterprise ...