Adobe Analytics

Hi Analytics Community, We’re excited to share a powerful new addition to Adobe Customer Journey Analytics: the Data Insights Agent, a generative AI assistant designed to supercharge your data analysis experience! What is it? The Data Insights Agent is an AI-powered conversational tool that helps yo...

Join the Adobe Champion Program and become a part of a global community of passionate product experts who are driving thought leadership and innovation!  Adobe Analytics Champion Applications are open through June 10The Adobe Champion Program offers an opportunity for growth, connection, and influen...

This Experience League thread includes a list of helpful Adobe Analytics, Customer Journey Analytics, and Adobe Content Analytics resources, across documentation, YouTube, Experience League, custom Express pages, and more. We will continue to update this page as more content is created. Enjoy!   Cus...

Navigating complex datasets just got easier! Adobe Customer Journey Analytics now offers a Data Dictionary: your go-to reference to explore and understand every dimension, metric, and component used in your projects. Why it matters: Simplifies data governance Enables collaboration across teams Pr...

Hello All,I'm currently working as Adobe Analytics Architect in the banking domain using Tealium iQ for tag management. I have dealt with challenges like login flow tracking, secure data layer usage and mobile app analyticsCurious to hear how other handle:Tracking insecure/authenticated environments...

Originally airing on May 28, 2025, our experts discussed the transformative world of content analytics, powered by Adobe's cutting-edge AI technology. Content Analytics revolutionizes the way you measure, understand, and optimize content performance.  You can view the replay from the episode page an...

Watch now Join Adobe CJA champions and Experience Maker award winners Katie Klein and Lokesh Alluri as they dive deep into customer journey analytics (CJA) and explore its transformative potential for your business.What you'll learn:Understanding CJA: Learn what CJA is and how it differs from AA.Str...

Are you passionate about Adobe Analytics and eager to share your expertise with the community? The Adobe Champions Program recognizes our most knowledgeable and passionate practitioners—those who help drive product adoption by:  Sharing technical expertise, best practices, and strategies with the br...

I wanted to share a new small tool I developed for Adobe Analytics users around an efficient way to extract the Pagename variables. Its great in instances where a datalayer is used and I hope will save people some time and effort in their day to day work! It also can extract other datalayer variable...

Hi Community,   Experience League just launched a new personalized homepage, designed to help you discover smarter, faster ways to enhance your learning journey. Check out this announcement to explore the revamped announcements hub, tailored specifically to your needs: https://experienceleaguecommun...

Hi everyone! Discover a goldmine of Analytics insights and resources at Adobe Summit 2025 with our comprehensive guide to all Adobe Analytics sessions and labs. Whether you're a seasoned user or exploring Adobe Analytics, this post is your key to navigating Summit's content.   Session/LabsSpeakersD...