Adobe Analytics

Analytics Admins, let’s be real—when was the last time you had a proper cleanup of users and workspaces? If your answer is “I can’t remember,” you’re not alone. Finding the time for a regular cleanup is tough, let alone an annual one. That’s why I created an Excel spreadsheet using Office Scripts to...

Welcome to our new blog series on Edge Data Collection Concepts, where we’ll explore key elements of Edge Data Collection and their role in your implementation! To kick things off, we're diving into Experience Events – an essential component of Edge Data Collection, designed to capturing real-time u...

Learn how to deploy a solution that will block extremely hyperactive bots and other such "users" from spamming your Analytics implementation. 

Have you wished you had a guide for how to use advanced functions in your calculated metrics? Check out the link at the bottom of this post to see a new guide that I’ve written to help you understand the various functions available.

Learn how to successfully implement Adobe Customer Journey Analytics in organizations of any size, with an emphasis on the most crucial factor—preparing your people for transformation.

Learn how to identify bot-based traffic and stop collecting data from it. 

Discover how to optimize your Adobe Customer Journey Analytics workflow and team structure for organizations of all sizes in this comprehensive guide to maximizing analytics value and fostering a data-informed culture.

Unlock the power of Customer Journey Analytics with this comprehensive crash course, exploring key features that transform data into actionable insights for optimizing customer experiences.

Unlock the full potential of your mobile Adobe Analytics implementation with Adobe Experience Platform Assurance. Learn how to validate and troubleshoot your Analytics data in real-time with the Analytics Events plugin, ensuring data accuracy for your app.

Here's some basic information on why you should not collect data from bots and how to do it.