Adobe Analytics

  Welcome to the 7th edition of the Adobe Analytics Community Lens!   The Adobe Analytics Community Lens is your community bulletin board highlighting the latest updates from the Adobe Analytics Community in one place.In this edition, we are sharing updates from September to November 2023, includin...

This article is a continuation of my original blog post on Customer Journey Analytics (CJA) pitfalls and how to avoid them. If you haven't already, I recommend reading Part I to gain a comprehensive understanding of the challenges and solutions discussed in this series.

This blog post aims to identify potential issues to consider when using CJA and provide practical tips and strategies to avoid them. By understanding these pitfalls and following best practices, you can ensure that the insights derived from CJA are accurate, reliable, and valuable to your business.

In this blog post, updated as of September 2023, I will guide you on a comprehensive learning journey to introduce you to Customer Journey Analytics (CJA). My goal is to familiarize you with the platform's features and capabilities and provide valuable insights and knowledge to help you fully utiliz...

By now you have probably heard of the Web SDK (Alloy.js) and Edge Data Collection. Whether you are on a quest to learn more about Adobe's new technology or aren't sure where to start with your migration, we're here to help you. In this blog, we're diving into the world of Web SDK and Edge Data Colle...

This post serves as a high-level guide to ingesting data into Customer Journey Analytics (CJA) using Adobe Experience Platform (AEP) datasets. By connecting to CJA via Connections, AEP datasets provide a comprehensive view of customers' attributes, journeys, and behaviors. The post provides an overv...

Creating a Connection in CJA involves several steps. After completing the Connection process, you can perform analysis and gain insights using the CJA workspace built on top of the AEP. CJA helps you make informed decisions by providing data that helps you understand your customers and their journey...

It’s important to not inflate metrics that should be counting unique values. CJA has a Metric Deduplication feature that you can use to ensure accurate representation of these metrics.

To fully leverage CJA, it is important to ensure that the data model on AEP is robust and that the data used is at the appropriate level of granularity. This means that data brought into CJA should be structured suitably for the intended analysis. To achieve this, it is essential to establish a stro...

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