Improve content marketing and digital analytics in your organization by involving your copywriters. Share digital insights on which copies made the audiences click, stick, and pick too!

Whether graphic, web, or UI/UX, they are key players and would benefit from your insights and analytics recommendations too. Step back and you’ll see that your design department is more than just a creative factory.

One of the most asked questions when it comes to analytics and attribution is “Why do my landing page views or website clicks on Facebook or other channels don't match with my Adobe Analytics data?” And the answer? It NEVER would.

Adobe Analytics Community Lens is your community bulletin board, highlighting the latest updates from the Adobe Analytics Community in one place.

A common question I see is “What are the differences between the containers?” Visitors, Visits, and Hits are all used for very specific purposes. Here we’ll briefly look at when to use these containers, and a few additional resources linked at the bottom.

You may be familiar with negative sentiments from various stakeholders when website metrics such as bounce rate is red. But wait, there’s more to this than meets the eye. You can tell a compelling story why these big numbers are not always despicable.

Accepting every task assigned to you or even every challenge you would like to tackle—is impossible. How to statistically choose your battle in data analytics.

High internal sessions timeout is certainly not the kind of web analytics that you want to report to your business stakeholders. Aside from its vagueness to represent your paid digital marketing efforts, it doesn’t indicate which channel has the most impact. Despite analysts’ best efforts in trackin...

This Community space allows you to share your knowledge about all things Analytics! Sounds exciting? Check out this article for more details. 

Are you stuck not being able to do totals, averages etc.?  This blog post will show you how to enable numerical calculations on values recorded in props/eVars just like custom events!