Adobe Analytics

There's more to creatives than meet the eye!

Avoid flopping your performance marketing!

You can help your ads become more intelligent!

Despite our best efforts in tracking campaign performance and digital analytics, some leads still fall in the cracks and become organic leads that may be interpreted as having nothing to do with your digital campaigns.

Ah the power of data!  A short story about the relationship between engagement and customer experience metrics.

We developed a "3M.com Engagement Index" that is a composite of many different engagement behaviors. This index combines six normalized sub-metrics into a composite index using a [0,1] scale.

by Benjienen Toledo, @Benjienen Digital marketing may get overwhelming, and it is one that is unarguably, constantly, and brutally battered with disapprovals and subjectivity. Having experienced all facets of digital marketing from media, planning, writing, even up to technical implementations, I’ve...