Adobe Analytics

Hello Adobe Analytics Community! Welcome back to the Tuesday Tech Bytes Series!  We had an excellent learning and engagements in Tuesday Tech Bytes series 2023. We are happy to continue the series this year as well! Tune in every Tuesday for a new discussion with our community advisors! Week 1 - Golden Nuggets...

This article provides instructions on how to get an alternative, "quick" glance at your AEP Web SDK Payloads

Discover how Adobe Customer Journey Analytics offers multiple methods for calculating bounce rates, providing insights into user engagement and helping you optimize your digital strategy.

Explore how Adobe Customer Journey Analytics' new Summary data feature enhances data analysis, providing improved capabilities for historical data migration, third-party integrations, and high-level reporting.

How to apply non-standard attribution models to page views, visits, and occurrences

Starting your journey with Adobe Customer Journey Analytics (CJA) as a practitioner might seem daunting at first, but with a well-structured plan and an open mind, you'll soon become knowledgeable and proficient. This guide serves as your personal 90-day instruction manual, offering a detailed, step...

Discover the key strategies for maintaining effective governance in Adobe Customer Journey Analytics (CJA) in this comprehensive guide. From establishing clear roles and responsibilities to implementing robust data quality measures, learn how to optimize your CJA implementation for maximum impact. T...

Explore the latest advancements in Adobe Customer Journey Analytics with our comprehensive overview of the June 2024 release. This blog post delves into the powerful new derived fields functions that enhance your data analysis capabilities without altering underlying data. Discover how the Math, Nex...

Unlock the value of Adobe Experience Platform Assurance for your mobile app validation. Learn how to implement Assurance in your app and utilize this powerful tool to help you check extension version, inspect data values, and troubleshoot implementation issues. 

Analytics for Target (A4T) is a cross-solution integration between Adobe Target and Adobe Analytics. It allows you to create activities based on Analytics conversion metrics and audience segments. With A4T, you can use Analytics reports to examine your results. Essentially, it enables Target users t...

Revenue Impact refers to the influence that changes or interventions have on an organization’s total revenue. It serves as a tangible measure of success and informs decision-making.