Mandy George: The First Member of the Adobe Analytics Rockstar Hall of Fame!

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We are beyond excited to celebrate a true legend in the Adobe Analytics community -  @MandyGeorge, who has been named the inaugural inductee into the Adobe Analytics Rockstar Hall of Fame! 

Mandy’s journey with Adobe Analytics has been nothing short of remarkable - from Rockstar attendee to Rockstar on stage, and now, a Rockstar Hall of Fame honoree. Mandy exemplifies what it means to not only master Adobe Analytics, but to share that mastery in innovative, inspiring, and deeply useful ways for the entire community.

Learn more about the award here: Adobe Analytics Rockstar Hall of Fame

What Is the Adobe Analytics Rockstar Hall of Fame?

Launched as an extension of the Adobe Analytics Rockstar program, the Rockstar Hall of Fame recognizes the best of the best individuals who’ve made an enduring impact on the Adobe Analytics ecosystem through years of creativity, contribution, and community leadership.

While Rockstar sessions highlight the year’s top tips, the Rockstar Hall of Fame celebrates those who’ve gone above and beyond across multiple years by

• continuously pushing the boundaries of what Adobe Analytics can do,

• educating and empowering the global user base, and

• creating high-value content, tools, or frameworks that help others grow.

Mandy George sets the bar as the very first person to be inducted into the Analytics Rockstar Hall of Fame.

Why Mandy? Because Data Magic is Real.

In 2024, Mandy stepped onto the Rockstar stage for the first time and completely blew the audience away with two unforgettable tips:

1. Normalized Metrics for Anomaly Detection
2. Using a Visit-Based Container Inside a Hit-Based Segment 

Later that year, Mandy released the now-legendary Calculated Metrics Playbook - the most thorough and accessible resource for Adobe Analytics calculated metrics ever created. Packed with screenshots, explanations, and real-world use cases, it’s an essential bookmark for analysts of all levels.

And finally in 2025, Mandy continued the streak with:

• A tip on calculating weighted comps
• A strategy for using regressions to fill in missing data

Clearly, Mandy has a thing for metrics - and we love them for it.

What Makes a Rockstar Hall of Famer?

Mandy embodies the core values of the Analytics Rockstar Hall of Fame:

Innovation - pushing the boundaries of what’s possible with Adobe Analytics
Clarity - communicating complex techniques with ease
Community Spirit - sharing knowledge generously and consistently

Let’s give it up for Mandy George - a trendsetter, educator, and true Analytics Rockstar. Drop your congratulations below and let us know how Mandy’s work has inspired your own analytics journey!