Adobe Analytics

                                   Spectacular customer experiences don’t just happen— they’re imagined, built, and brought to life by Experience Makers like you. Now it’s your turn to take center stage. Submissions are open through October 17, 2025, at midnight PT. Whether you are scaling personali...

There’s a new way to renew your Adobe certification, and it’s the most streamlined process yet.All you have to do is pass two short renewal modules (about 15 minutes each), and your certification will be renewed automatically for two years.You will be notified 90 days before your certification expir...

June' 25 release notes Check out what's new and updated in the latest Adobe Customer Journey Analytics product release update: Release Notes   New capabilities Analysis Workspace left panel no longer opens and closes on hover: The left panel in Analysis Workspace is used to add things like component...

I am currently exploring the use of Page events to develop a calculated metric that will help me better understand the intricacies of these events. As part of this process, I want to perform tests on the metrics I've designed. To do this effectively, I need to identify the specific actions or condit...

Hello Adobe Community,I have a question related to the Activity Map Link dimension setup in CJA. Please see the summary below. Any hints are appreciated.Thank you! ********************Desired state: A single dimension that captures all user engagement clicks — both tabs/UI interactions (no link) and...

I think we all have plenty of these!  I want to hear from you all!  Maybe Adobe product will take notice and put in fixes for some of them.  Or worst case, at least we learn that others are in the same boat and can commiserate, or maybe we can offer each other suggestions!My biggest complaint is how...

I have so many, it's hard to choose from, but at it's most basic, I'd say right-click, right-click, right-click!  Also documentation.But I want to hear from others...what are some great tips you have on using Analytics?  Could be ones you've heard from others or ones you came up with yourself.

Dear Experts,Need your expert opinion on a situation. Consider a Parent Content Website ABC.com where mostly all paid campaigns land onto and further it routes the users to different products purchase path. From the content website ABC.com the visitors can go to the subdomain xxx.ABC.com and purchas...

We sell multiple additional products for customers to add to their policy and I measure these as a % penetration rate. Order of optional extra / all Orders For some of our brands and journeys we include these products for free which makes their penetration 100%, and brings up the rate of our combine...

Can we use Adobe Analytics to track user’s before we get consent? My client is in tech industry, and we think we are loosing on a ton of data because the tracking only starts when the user “allows for marketing cookies” on the pop-up. Like how to track before getting user consent? A limited tracking...

Hello, I just noticed that the results for "referring domain" visits lists paid traffic (the URL of the pages contains the "paid" string) under unspecified instead of the specific platform (paid ads on instagram, fb, etc.) How to get referring domain to filter paid traffic into its own category inst...

Learn how to effectively identify and analyze AI-generated traffic in Adobe Customer Journey Analytics (CJA) with specialized techniques for tracking user agents, referrers, and UTM parameters.

We all use Adobe Analytics (or CJA) day in and day out. And, let’s be honest, most of us are probably at least a little bit nerdy. I’m willing to bet that you’ve got a favourite feature (or two or three). So, let’s nerd out a little bit about our favourites - what is your go-to feature? Why do you t...