In the data feed, Marketing Channel is derived at visit level, but the feed itself is hit-level, so you must rebuild Adobe’s logic in SQL. Marketing Channel vs Marketing Channel InstancesMarketing Channel Instances = number of hits where the channel is present.SELECTmarketing_channel,COUNT(*) AS cha...

All of these can be calculated from the Adobe Analytics raw data feed, but you have to compute the metrics manually because the feed is hit-level data.Below is how each one works conceptually (and in SQL terms). 1. eVar2 vs eVar2 InstanceseVar2 → count of distinct eVar2 values (after persistence rul...

Congratulations @Vinoth_Govind ...! You truly deserve this..!

Yes! “Mobile Device = None” in app data is expected in a few cases, and it doesn’t automatically mean bad data.The most common reasons are:> Simulators / emulatorsiOS Simulator or Android Emulator often report no concrete device model, so Analytics falls back to None. Very common in test traffic.> D...

Yes — this is by design.Datasets that originate from Adobe Analytics are system-managed datasets in AEP. Their Lakehouse TTL is controlled by Adobe, not by customers, so the Catalog Service API blocks any attempt to modify it.That’s why:PATCH works for datasets created from custom schemasPATCH fails...

No — you cannot map or force the default Page Name for trackAction (link) calls using processing rules. This is by design.Why this happensIn apps, trackState = page view → Page Name is validtrackAction = link event → Adobe intentionally strips Page NameProcessing rules cannot override this behaviorS...

You can’t do this with a Derived Field and that’s expected behavior.In CJA, identityMap.* fields are not exposed as normal dimensions, so they cannot be referenced in Derived Fields or CASE/IF logic. They are used only for identity stitching, not for reporting transformations.That’s why:Stitching wo...

“Job surpassed max retries” means the import failed repeatedly — often because the file or API call is malformed, unauthorized, or hitting a processing/format issue. Fix it by checking a few high-probability items below. Quick checklist (do these in order — 90% of fixes live in #1–4):Open the import...

Why the numbers don’t match (182 in Flow vs 110 in Freeform)Because the two visualizations are counting different things: Flow = Path ViewsA Flow report counts every time a user comes from that page into your target page — even if the same visit loops, reloads, or hits it multiple times.So if a user...

Thanks Nitesh, happy to clarify, because this is one of the most misunderstood parts of the Adobe identity model.What the Identity Graph actually doesYour understanding is correct:When a user logs in, and you send a customer_idAdobe Identity Service links all ECIDs (web, app, device A, device B, etc...