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kyle_rosenlof
kyle_rosenlof
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Re: Migration from GA to Adobe Analytics - Adobe Analytics 05-05-2022
Before you dive too much into the nuts and bolts of how to migrate things straight across to Adobe Analytics, I recommend that you approach this migration as an opportunity to evaluate your current data collection efforts also. Consider the following questions:Do the dimensions and metrics we have been using address all of our business requirements?Is data being collected that is no longer relevant or obsolete?Is anything broken that needs to be fixed?I find that these questions can be very help...

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