Adobe Analytics

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This Experience League thread includes a list of helpful Adobe Analytics, Customer Journey Analytics, and Adobe Content Analytics resources, across documentation, YouTube, Experience League, custom Express pages, and more. We will continue to update this page as more content is created. Enjoy!   Cus...

we are analyzing total logged in users v/s new users logged, we created a segment where visit =1 at visit level and another visit =1 at visitor level which is accurate ?

 I’m trying to build an account-level engagement analysis in Adobe Analytics for a B2B services company.I already have an uploaded list of accounts (with company name, industry, region, etc.) available as a dimension in my data. I want to identify which accounts show high engagement — for example, a...

Hello, We are working with one of our clients to implement analytics tracking on the site they own but they will use the same domain as us (lets take ".adobe.com" for example). Below are the examples of how our main site and the client site will technically look:www.adobe.comwww.client.adobe.comBasi...

Whether this the correct way to analyze AI traffic?

Non-Standard Marketing Attribution does not utilise persistence from eVars and Marketing Channel, utilising only the instance of each of these variables during the lookback window.  As such, there is a large "none" bucket for Marketing Channel, although Marketing Channel without using these non-stan...

I have 2 Adobe Analytics reports being generated using Total Visits by field within date.Using Identical Field Value and START DATE, and EARLY END Date (Sep 1, 2024 - Sep 30, 2025) I get a report which advises:                              XXX                              Out of 1,498,375 visits.Usi...

This deep dive explores what OpenAI Atlas means for your Customer Journey Analytics implementation and how to prepare for an AI-driven future where autonomous agents power most web interactions.

I've updated my classification set but it's saying i have 2 unique values, but I only have one ("AI"). Is this a problem, or is that fine? I wonder why it's registering as 2.    

I'm not seeing a way to do this, but just wanted to check first. And I'm just trying to work around a backlog of IT resources... So is it possible to do regular expressions within a processing rule? As an example, I basically would want to do something like this one where I could pull out the third ...

In Adobe Experience Platform - Data Collection, under Rules, I’ve created a rule that triggers on page load (any element). Within this rule:I’ve added a Core - Custom Event.I’ve set the necessary variables, including:eVar2 to capture the Page URL.I’ve added the Adobe Analytics - Send Beacon action w...