Tuesday Tech Bytes - Adobe Analytics - Week 4 - Golden Nuggets

[#1]

Real-Time Report:

Real-time reporting showcases the traffic for the active visits on the site and ranks the dimensions. This real-time view helps to make decisions on changing circumstances of the performance, campaigns and respond to the changes quickly.

Configuring Real-Time Reports:

Navigation: Analytics > Admin > Report Suites > Select a Report Suite > Edit Settings > Real-Time > Save or Save and View Report

• Enable Real-Time toggle to enable the real-time reports.
• You can create up to 3 real-time reports.
• You can add 1 metric, 1 primary dimension and 2 secondary dimensions per report.
• There are only few metrics and dimensions are supported in real-time reports.
• The selected dimensions should be unique.
• Some dimensions do not persist in real-time, if you select a non-persistent metric, you will see the below warning

• eVars are not supported in real-time reports.
• If you have created classifications, they will appear under the defined dimension.
• Once the report is setup, it will take about 30 minutes to populate the data in workspace.
• Only Admins can setup or modify the real-time reports.
• All users will have access to the real-time reports by default.

Supported Metrics and Dimensions in Real-Time Reports:

Metrics:

• Revenue
• Orders
• Units
• Carts
• Cart Views
• Checkouts
• Cart Additions
• Cart Removals
• Instances
• Custom Events

Dimensions:

• Page
• Search Keyword
• Search Engine
• Referring Domain
• Geosegmentation Country
• Geosegmentation Region
• Geosegmentation City
• Geosegmentation U.S. DMA
• Product
• Server
• Site Section
• Tracking Code
• Custom Link
• File Download
• Exit Link
• Props

Accessing Real-Time Reports:

Navigation: Analytics > Workspace > Reports > Engagement > Real-Time 

• You can view up to 2 hours of real-time data with 4 timing options.
• Last 15 minutes, Last 30 minutes, Last 1 hour, Last 2 hours
• Real-Time data is reported in less than 2 minutes and auto updates every minute.
• Metric will be shown on the top with the line graph.
• Metric line graph will have comparison of Now vs Last Week vs Last Year
• Dimensions will be shown with the top 10 results of real-time.
• You can see the dimension results by Most Popular or Gainers or Losers.