Website Reporting Template

[priyankagupta20]

Dear Team,

I need to develop a workspace reporting template that includes the following points:

1) Basic website metrics, such as visitors/visits, average visit duration, and bounce rate, Device split, Top pages, Marketing channels, Top campaigns
2) Engagement-related metrics (depending on what Adobe tracks), such as scroll depth, video views, etc.
3) Conversion-related metrics (depending on what Adobe tracks), such as form submissions, newsletter registrations, etc.

Could you please suggest any additional metrics I should include? If you have an effective workspace template for any website, please share it with me.

[Krishna_Musku · Accepted solution]

Go to reports section in Workspace, you will see various pre-built projects by adobe. You can add-on more data points or visualizations to it.

Reports categories include:

• Most Popular
• Engagement
• Conversion
• Audience
• Acquisition

You will have various projects inside these categories. Hope this helps!

 

[Jennifer_Dungan]

You can use some of the pre-built templates as suggested by @Krishna_Musku .

I actually prefer to build my own, since I know my site better, and can focus the segments and order of the results in a way that suits our business better.

Without knowing your site (or even what type of site you are running... is it a content based site like a newspaper, magazine or blog; is it an information or government site, is it an ecommerce site, etc), or what type of information you are collecting, it can be hard to make suggestions.

1) Basic website metrics - it sounds like you have a good handle on these basics, but I am sure you will have some custom events that would be good to include... for instance, I work on a Newspaper site, and I have an event for "article views", but also for "real article reads" (which is article page views that don't have subscription walls, and "wall impressions".. these are important to us, as well as articles/visit, articles/visitor, walls/visit, walls/visitor, etc

2) Engagement-related metrics - this is pretty subjective.. what is "engagement" to you? Scroll depth and videos views aren't standard items.. if you want them you have to enable plugins or create integrations to measure that...  

3) Conversion-related metrics - while there are reserved shopping cart / purchase events... you may not be using these, you might be using custom events... As for Newsletters, Registrations, etc.. that would all be custom tagging.

2 and 3 require us to know a lot more about your site to make recommendations, and even 1, while we can propose standard items, the real power of Adobe is the ability to customize tracking to your needs... your reports should reflect that customization.

[MandyGeorge]

I do the same as @Jennifer_Dungan, I make my own custom template for my organization. The metrics that you include will be specific to what you're trying to report on. If you have a retail site you might also want to include metrics around product engagement, conversion, and revenue. If your website has places to submit forms or service requests, you could track form starts and submits. It all depends on what type of site you have.

If you are planning on making your own custom templates, you can save them as "company reports" so that others can use them. Here is some documentation on saving custom templates. https://experienceleague.adobe.com/en/docs/analytics/analyze/analysis-workspace/reports/create-compa...