Adobe Analytics

DharaniG1 · 11/26/25

Hi,

Any idea on implementing bounce rate and single-page visit calculations within Adobe Analytics Data Warehouse reports. Specifically:

Bounce Rate: Formula or method to calculate bounce rate using available dimensions and metrics.
Single Page Visits: How to identify and report visits where only one page was viewed.
Calculated Metrics: Steps to create and apply calculated metrics for these KPIs in Data Warehouse reports.

Please provide best practices, recommended formulas, and any limitations or considerations when using calculated metrics in Data Warehouse.

Sumit-Kumar · 11/27/25

'single page visits' and 'bounces' or 'calculated metric' are not supported in datawarehouse.
https://experienceleague.adobe.com/en/docs/analytics/export/data-warehouse/component-support

Try using adobe analytics report 2.0 which queryies data from a reporting perspective as opposed raw data like (DWH) (https://developer.adobe.com/analytics-apis/docs/2.0/ to extract these fields that supports pathing-based metrics (Bounces, single access) & calculated metrics (Bounce Rate) & also segments (including visit-level conditions like pageViews = 1).

Note that , full extract in a single request is not possible, APIs 2.0 are querying and as such, you will have to paginate by getting the page from a response and issue a 2nd API call to get the next page until you reach the end.
OR simply

Use Analysis Workspace to access these metrics Single Page Visit or use Bounce Rate OR calculated metric.
Then export Workspace data for reporting.

Or if you have to use only DWH then this may not be accurate but you could try to do post-process data in SQL or excel
Count page views per visit or consider visits with Page Views = 1 as single page visit.
then use Bounce Rate = (single page visits / total visits) * 100

Jennifer_Dungan · 11/27/25

The Adobe Data Warehouse has its uses... but as @Sumit-Kumar mentioned, there are things it doesn't support... DW also can't reliably be used for "Visits" or "Unique Visitor" counts (unless the table is extremely simple (Day, Page Views, Visits, Unique Visitors)... and even at that, you would need to do additional simple tables at each time metric (week, month, quarter, year) because otherwise you would overcount on those roll up metrics....

The APIs are a good option, as is the Adobe Report Builder (Excel plugin) depending on your needs and setup.

Report Builder also uses the APIs, but makes it easier to make multiple requests and breakdowns into a single interface...

There is still the Legacy Report Builder (Windows only)

https://experienceleague.adobe.com/en/docs/analytics/analyze/legacy-report-builder/legacy-report-bui...

And the new Report Builder (Windows and Mac)

https://marketplace.microsoft.com/en-us/product/office/WA200003101?tab=Overview

The issue with the new RB, is that your work's security might block access to installing it... since it's on the MS Store...