Introducing Adobe Customer Journey Analytics B2B Edition

B2B customer journeys don’t follow a straight line. Multiple stakeholders, disparate data sources and long sales cycles make it tough to see, let alone optimise the full path to revenue. Adobe’s new Customer Journey Analytics B2B Edition (CJA B2B) changes that by unifying all your marketing-, sales- and product-interaction data on Adobe Experience Platform and turning it into ready-to-use insight you can act on today: Unlock groundbreaking insights to elevate account and buying group experiences with Adobe Customer Journey Analytics B2B Edition

Why this release matters

CJA B2B gives analysts, marketers and sellers one shared analytics workspace, so everyone can make decisions from the same source of truth. It stitches together online and offline signals at the individual, buying-group, account and opportunity levels, delivering multi-layered journey analysis in minutes instead of months. 

Key capabilities

• 360° account journeys, out of the box: Connect CRM, marketing automation, ABM and web/app data to map every touchpoint across stakeholders, buying groups and opportunities. 

• Powerful, B2B-ready visualisations: Use enhanced Journey Canvas, Guided Analysis and new B2B templates to pinpoint drop-offs, stage progression and engagement trends fast. 

• AI-assisted insights at scale: Run unlimited ad-hoc queries and surface AI-powered recommendations directly inside Analysis Workspace to accelerate next-best actions.

• Seamless activation with Adobe apps: Push high-value segments straight into Adobe Real-Time CDP B2B and Adobe Journey Optimizer B2B to orchestrate personalised campaigns that drive revenue growth. 

Get the full story

Learn how CJA B2B can align your marketing and sales teams and unlock new growth and dive into all the details, demos and resources: Adobe Customer Journey Analytics B2B Edition: Make actionable insights the catalyst of B2B revenue growth

Feel free to drop your thoughts or questions below. We’re excited to hear how you plan to use CJA B2B in your own analytics stack!