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This Email Designer Customer Office Hours session focused on recent Marketo Engage Email Designer updates, including auto-save, reusable test profiles, send proof workflows, fragment creation, workspace sharing, Velocity scripting support, and dark mode customization. Deepthi and Joe also addressed customer questions and troubleshooting needs around fragment bugs, conditional content, rendering issues across Outlook and Gmail, AI image generation, and mobile stacking flexibility. Key follow-ups included continued testing and fixes for fragment-related issues, clearer documentation for rendering and dark mode limitations, and customer-provided screenshots or HTML examples to support troubleshooting ahead of the next office hours session.AI-Generated Timestamps0:08 – Session overview: Joe and Deepthi introduced the Email Designer office hours session, covering content preview, test email workflows, dark mode features, and customer Q&A. 2:40 – Auto-save and test profiles: Deepthi revi
Adobe Journey Optimizer Business Practitioner Professional free online training with exam preparation. Have a question about the AJO Foundations course, AJO Business Practitioner Professional course, or the Certified Professional exam prep guide listed on the certification information page? Reply to this thread and a learning support specialist will respond to you. We follow the Adobe Experience League Community Forum Guidelines in this discussion thread. If the response resolves your question, consider giving a Like to the learning specialist who replied. We appreciate the kudos! Questions outside the scope of the online courses and exam preparation guide will be directed to the main community forum page.
Pull up a chair. 🪑 The Ohio Workfront User Group is back in person on Tuesday, August 18, 2026, and we'd love to see you there.We're partnering with TELUS Digital, who are opening their downtown Columbus space to host us for the evening. This one is a casual, open forum for Workfront admins, builders, and anyone looking to get more value out of the platform.We'll spend time on what's actually working, where teams are getting stuck, and how others are solving for governance, adoption, and automation. Whether you're scaling Workfront across business lines or still building your foundation, you'll leave with ideas you can put to use right away.Attendance isn't capped, but early RSVP helps us plan the space and food.Register here: https://workfront-augs.adobe.com/events/details/adobe-workfront-wug-ohio-presents-august-in-person-meet-up/New to the group? This is a great first one. No prep, no pressure, just good conversation with people who work in Workfront every day.
Following an update a few months back, one of the most convenient quality of life features with freeform tables stopped working. After opening a support ticket recently I’ve been advised that this was deliberate and won’t be fixed, however I think this is a big miss and it would be great if it could be revisited. The below demonstrates this shortcut, and it involves the use of CTRL / Shift + Left Click to select multiple values within a table. When doing this previously, if I dragged a new component into the table to go above the existing values, it would place one instance of the component above all of my selected columns. However, since the update this now instead adds in multiple instances of the same component. Using CTRL / Shift + Left Click to select multiple values in a table, then dragging a component value over the topThe old functionality (top table) used to just place one component above these selected values, but since the update (bottom table) it now adds one for every sin
Currently, the native Marketo Engage integration uses Adobe's Sources connector framework & not Data Collection Core Service (DCCS). Data lands in the Data Lake and Real-Time Profile (which is why you can see it in Profile browse), however it never passes through DCCS nor does it create Unitary Events that would be extremely helpful for AJO use cases for triggering journeys based on Marketo engagement events & activities. Especially when we want to designate specific users and/or email addresses for the journeys in AJO when profiles have multiples per profile.Options for workarounds exists, however labor intensive & data heavy.Stand up a streaming ingestion path for the same events, so that they arrive via DCCS/Edge, which AJO B2C can listen to as a Unitary Event. Use AEP Audience (streaming) + Read Audience in AJO B2C, store the trail downloaded email in a lookup dataset either at ingestion time (a field like trail_email) or use Data Distiller to write it on a schedule. La
Curious about what the Workfront API can really do for you? Join Nathan Johnson @NathanJo1, Adobe Technical Support Engineer III, as he breaks down the fundamentals and brings APIs into the real world. In this session, Nathan walks through the basics of the Workfront API, what it is, how it works, and why it matters, before diving into his five favorite use cases that showcase its power in action. From foundational knowledge to real-world application, this session will give you a clear, approachable path into the world of Workfront APIs, guided by an expert who works with them every day. Whether you're new to APIs or looking to expand your technical toolkit, this session will help you connect the dots between concept and capability. Access the event resources below: Slide Deck PDF Webinar Recording We’d love to start a series on this topic, so let’s keep the conversation going: What questions do you still have? What are your favorite Workfront API use cases? Are there any use cas
Join Chris Perez, Sr. Director of Digital Marketing, and Amanda Letbetter, Director of Operations, Marketing Services at McKesson Corporate Affairs, where they share how they tackled the challenge of scaling work distribution and project management across a high-volume, multi-brand environment. Starting from a highly manual process, where project managers were juggling dashboards, Outlook calendars, and spreadsheets to assign work, they launched a Workfront Fusion automation scenario that now handles intake routing, project scoring, resource assignment, and template selection automatically. The result? So much time saved, allowing their teams to reclaim time to focus on higher-value strategic and collaborative work. If you weren’t able to attend live, or want to revisit any part of the session, you can access the resources below: Intro Slide Deck PDF with Fusion Resources page McKesson Slides Webinar Recording Thank you for being part of the community and be sure to register for mo
Working with AEM Content Fragments in Adobe Journey Optimizer?Then join us for the next Experience League Live on July 16 at 8:30 AM PT as we explore the latest enhancements that make it easier for content authors and journey practitioners to collaborate, manage content at scale, and reduce handoff friction.In this session, we'll cover how to:✅ Fetch Content Fragments from multiple AEM configurations and switch repositories across journeys and campaigns✅ Manage fragment lifecycle from a new dedicated listing page in AJO✅ Keep content fragment context throughout the message for easier content reuse✅ Take advantage of locale and variation support✅ Access AEM Content Fragments directly in AJO with Managed Services. Whether you're an AEM author managing content libraries or an AJO practitioner building personalized customer journeys, you'll leave with practical insights into the newest capabilities and how AEM and AJO work together in a production content workflow.My guests are : @tkhwai
Hosted in partnership with the Adobe Workfront Product Management team, this 1-hour webinar highlighted the latest AI (MCP), Workfront Planning, Workflow, and Automation & Integration feature enhancements that are scheduled to roll out in the Third Quarter Release on July 16, 2026. AI & Workflow Enhancements Workfront Planning Enhancements Automation & Integration EnhancementsIf you weren’t able to attend live or want to revisit any part of the session, you can access the recording below. NOTE: We are finalizing the slides and the Q&A, so we will add an update to this post if you want to subscribe and receive a notification. Webinar Recording Slide Deck PDF Event Q&A - posted belowDrop your thoughts, follow-up questions, or takeaways below and feel free to connect with others who attended! Thank you for being part of the community and be sure to register for more upcoming events! FYI: For the final release of each quarter (26.7 this quarter), users on the fast r
“We do these things not because they are easy, but because we have insomnia.” — John F. Kennedy (paraphrased) Known Visitor HTML lets you un-gate assets if the viewing lead is already known, so they just see a direct download button. But as a completist, I’ve always been irked by the fact that forms on other open tabs still show unless the lead manually refreshes. Those forms feel like sitting ducks for conflicting form data and unnecessary friction. If I’ve piqued your irk-terest, it remarkably easy to solve this using the BroadcastChannel API in all modern browsers. What’s a BroadcastChannel?BroadcastChannel offers guaranteed-secure, cross-window, same-origin messaging. You don’t need to worry about cross-origin security because the browser simply won’t allow cross-origin anything over a BroadcastChannel. (In contrast, the more familiar postMessage API can be secure if both sides enforce origin verification, but an inattentive dev can introduce leaks. postMessage lets you communicate
Share Your Validation Logic Recipe and be Featured in the Next Cookbook! One of the most common requests we've heard from customers over the past few months is simple: I want a list of real-world Validation Logic examples. While we did share a few in the event, Mastering Business Rules & Validation Logic in Workfront, we recognize that you want even more - more examples from your peers. So, we're excited to bring that idea to life with an upcoming Customer Validation Logic Cookbook, but…Whether you've built a simple rule that prevents bad data entry or a sophisticated workflow safeguard, your example could help inspire other Workfront customers and spark new ideas across the community. Not sure what Validation Logic is? Validation Logic is basically a smart rule on a custom field that checks the value entered to ensure it matches the defined criteria OR displays a custom error message. Learn more in this Experience League article.Examples include:Allowing only the Project Owner to
Join Brian Hawkins from Adswerve and MiaProva and Drew Burns from Adobe for a practical walkthrough of what MCP tooling means for Adobe Target practitioners. Key takeaways:What Adobe Target's MCP tooling is and what it means for your optimization practice How MiaProva's native MCP integration works and what it makes possible across Adobe Target, Analytics, and Customer Journey Analytics Ready-to-use prompts you can take directly into Adobe's toolingRegister here:https://adswerve.com/webinars-videos/mcp-tooling-in-adobe-target
As the travel tech industry grows, providing a seamless digital booking experience has become crucial for ground mobility platforms. Travelers landing at major international hubs expect a hassle-free transition from the terminal to their vehicles without dealing with hidden fees or legacy booking systems.In Pakistan, the digital shift is rapidly happening. For instance, when travelers are looking for a reliable islamabad airport rent a car service, their primary digital touchpoints are price transparency, instant confirmation, and localized digital payment options.From a digital experience perspective, optimizing this specific customer journey requires: Real-time Fleet Tracking: Keeping users updated on vehicle availability instantly. Simplified UI/UX: Reducing booking steps for overseas travelers who just landed after long flights. Data-Driven Personalization: Tailoring vehicle recommendations based on travel history and group size. What are your thoughts on integrating automated
Scenario Planner could be a really useful tool the way that it’s set up for the way we currently handle capacity planning, but it only uses Planned Hours assigned to a role. Once those hours are assigned to a user, they no longer pull into a Plan. If it can also pull in assigned planned hours based on a user’s assigned job role, that would significantly increase the value of this tool.
Welcome to the July edition of the Workfront Wire! This is your new monthly roundup built for Workfront customers. Think of this as your one-stop-shop for the latest news, updates, events, and everything happening across the Workfront world. Each month, we’ll bring you what’s new, what’s next, and what you should know to get the most out of Workfront, without having to dig for it. Let’s get into it, and we’ll see you again next month for the next edition of the Wire. Upcoming Release: Adobe Workfront Third Quarter Release The Adobe Workfront Third Quarter Release (quarterly) is scheduled to be available on Thursday, July 16 so now is the perfect time to review the Release Notes to see what's coming, what's changing, and what's potentially being deprecated. And be sure to register for the release webinar with the Product Management team on Thursday, July 9 at 8:00 AM PT, to see the latest enhancements in action, get a real-time look at key changes, and ask your questions directly
Hi everyone,When teams plan custom transportation software, one useful approach is to define the measurement model before development starts. This is especially important for transportation, logistics, delivery, fleet, and dispatch workflows because the value of the software is usually tied to operational improvement, not just the number of features built.A practical way to measure Transportation Software ROI is to start with a baseline. Before replacing spreadsheets, manual dispatching, paper forms, or disconnected systems, document the current numbers. Useful baseline metrics can include cost per shipment, delivery delays, manual admin hours, invoice error rate, dispatch response time, fuel usage, empty miles, driver utilization, and customer support volume.After that, map each software feature to one measurable outcome. For example:A dispatch dashboard should reduce manual coordination time. Route optimization should improve delivery performance or reduce fuel usage. Digital proof o
Introduction In our previous post, Journey Simulation Agent — Cover Your Whole Journey in a Few Clicks with AI-Built Test Users, No Hand-Crafted Data, we showed how the Journey Simulation Agent generates a minimal, AI-built set of test users to exercise every branch of your journey — no manual profile construction needed. That post kept things simple: a journey with no event nodes.But most real journeys don't stay simple. They wait on events — a cart addition, a purchase, an app open, a custom behavioral signal. And those event-driven journeys have a few extra moving parts.This post covers those extra moving parts: how the Journey Simulation Agent automatically generates the test events your journey needs, matches them to the right test users, and triggers them in the right order — so you can go from draft to publish-ready without touching a single event payload by hand. The Problem: You Need Test Events for Test Users Here's where most practitioners hit a wall.The Journey Simulation A
Introduction A little while ago we introduced Simulation Mode — a way to test run a draft journey with lightweight, AJO-native Simulated Users before you ever publish. It was a big step: instead of pulling in AEP test profiles to try out a journey, you could spin up purpose-built test profiles right inside AJO.But Simulation Mode still left one job on your plate: you had to figure out which test users the journey needed, and you had to build each one by hand.The Journey Simulation Agent takes that job off your plate. It reads your journey, works out the minimal set of paths needed to exercise every branch, and uses AI to generate a realistic test user for each one, complete with the profile attribute values that path needs. Then it triggers them into the journey and hands you a single verdict: is this journey ready to publish, or not? No path-tracing, no hand-built profiles, no digging through logs.This post walks through that end-to-end, using an example journey. The Issue: Hand-Craf
The Problem StatementWhen the same customer profile is ingested to multiple Profile-enabled datasets, how does Adobe Experience Platform (AEP) determine which attribute values appear in the Real-Time Customer Profile?More specifically,Does Dataset Precedence behave differently from Timestamp Ordered? Does Batch or Streaming ingestion affect the final profile?Common Understanding of Merge Policies Most users assume that Timestamp Ordered replaces the entire customer profile with the latest ingested record, while Dataset Precedence always uses all values from the higher-priority dataset. However, AEP merge policies don't work at the record level. Instead, they evaluate individual attributes based on the configured merge policy, often producing results that differ from these common expectations.Let's validate this with a simple test. To understand this behaviour, I created the following setup in Adobe Experience Platform.2 XDM Individual Profile Schemas with same set of attributes P
AJO is the channel marketers already trust to get every communication right — email, push, and SMS, orchestrated from one place. Adobe Target, meanwhile, has been the brain behind your best on-site moments — the right offer, the right visitor, the right second. That intelligence used to stop the instant someone left your site. Not anymore: AJO can now reach out mid-send, pull that same targeting logic straight from Target's Delivery API, and carry it into an email, a push notification, or an SMS — so the trust you've built on-site travels with every message AJO sends. Most teams have solved this the hard way before: rebuilding the recommendation logic inside the messaging tool, keeping two systems in sync by hand, and hoping the "top pick" in tonight's email actually matches what's live on the homepage. AJO closes that gap with Integrations — connect the Target Delivery API once, and any message template can call it at send time. The smartwatch a shopper almost bought yesterday shows u
Adobe Accelerates Agentic AI Adoption Through New Agency and Technology PartnershipsAdobe is expanding its ecosystem of agency, technology, and AI partners to help organizations create, activate, and measure personalized customer experiences at scale. New collaborations with companies including WPP, Accenture, Omnicom, Stagwell's Code and Theory, Anthropic, and Microsoft bring together content, customer data, and AI to help brands deliver more connected, intelligent customer experiences while maintaining governance and brand integrity.Why It MattersAs organizations move from experimenting with AI to operationalizing it across marketing and customer experience workflows, they need a trusted foundation that connects creativity, data, and AI. Adobe's expanding ecosystem helps brands unify paid and owned channels, automate customer experience delivery, and gain deeper insights that drive more relevant engagement and measurable business outcomes.Learn MoreDiscover how Adobe and its ecosyste
Turn Media Network Potential into Performance with Adobe Real-Time CDP CollaborationAs commerce media continues to grow, media networks are under pressure to turn valuable first-party data into scalable advertiser revenue. Adobe Real-Time CDP Collaboration helps media networks connect audience discovery, activation, measurement, and creative workflows in a single privacy-centric solution, making it easier to deliver better targeting, stronger performance insights, and more impactful advertiser experiences.Why It MattersToday's media networks need more than audience access to stand out. Adobe helps organizations scale audience monetization, connect advertisers with valuable first-, second-, and third-party insights, streamline campaign execution, and measure outcomes with greater confidence, all while maintaining strong privacy controls. That’s what Adobe Real-Time CDP Collaboration for Media Networks is built to do. With native connectivity across the Adobe AI Platform, it enables true
That email from IT we all dread: Urgent: Remediation Required with a list of supposed Marketo config issues found during an external audit. Typically, the issues’ll range from factually false[1] to meaningless[2] to head-shakingly unactionable[3], but there’s sometimes a valid point in there. (Especially if it’s tagged Low Priority so neither side has to get defensive.) A legit point that came up recently is missing DNS CAA records for Marketo LP and Branding (click tracking) domains. The Marketo instances still passed the audit because it was tagged P3 (Low), but there’s good reason to try to make IT happy. What CAA records doCAA records list the specific Certificate Authorities allowed to issue SSL certs for a host. For example, if your company is on AWS with Amazon-issued ACM certs, IT can publish a CAA record that says only Amazon’s CA is allowed to issue certs for example.com and all its subdomains. Any other CA must reject a cert request if they are to stay in good standing with
Hi all! I'm a PM on the Customer Journey Analytics team at Adobe. We've sketched an early concept for exploring multi-level business data in CJA: the kind of structures where things roll up from specific to broad (opportunity ➡️ account ➡️ parent account, SKU ➡️ product line ➡️ category, or region ➡️ market ➡️ store). I'd value input from anyone who works with data shaped like this.The survey asks how you explore those levels today, where it gets painful to find what's actually driving a number, and whether an org-chart-style way of browsing your accounts, products, regions, or campaigns inside Workspace would help. About 4 minutes.Survey: https://survey.adobe.com/jfe/form/SV_5mUPLXYElPn4MQuHappy to post a summary back here once it's compiled, so it's useful to the group and not just to us. And if you'd rather just tell me how you tackle this today, reply in the thread: I'm reading everything. Thank you so much for any time you can spare.
Hi everyone,I wanted to bring up an idea and see if there is interest from the European Workfront community.I’ve noticed that we currently don’t have a dedicated Workfront User Group chapter focused on Europe. I think there could be a great opportunity to create a European chapter - even starting as a virtual group - where Workfront users, admins, and practitioners can connect, exchange ideas, share best practices, discuss challenges, and learn from each other. 🙂Would anyone here be interested in joining or helping shape a Europe-focused Workfront User Group?I’d be happy to help organize, coordinate, and support getting this started if there is enough interest. It would be great to bring together people from different countries and organizations to share experiences and build a stronger Workfront community across Europe! 😎If this sounds interesting, let me know in the comments - would love to hear your thoughts!
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