Adobe is expanding its ecosystem with leading agencies like WPP to power agentic AI-driven customer experience orchestration.

Adobe Accelerates Agentic AI Adoption Through New Agency and Technology Partnerships

Adobe is expanding its ecosystem of agency, technology, and AI partners to help organizations create, activate, and measure personalized customer experiences at scale. New collaborations with companies including WPP, Accenture, Omnicom, Stagwell's Code and Theory, Anthropic, and Microsoft bring together content, customer data, and AI to help brands deliver more connected, intelligent customer experiences while maintaining governance and brand integrity.

Why It Matters
As organizations move from experimenting with AI to operationalizing it across marketing and customer experience workflows, they need a trusted foundation that connects creativity, data, and AI. Adobe's expanding ecosystem helps brands unify paid and owned channels, automate customer experience delivery, and gain deeper insights that drive more relevant engagement and measurable business outcomes.

Learn More
Discover how Adobe and its ecosystem of agency and technology partners are helping enterprises scale AI-powered customer experiences in the agentic era: Read the announcement.