Generative Models & AI Image Generation in Journey OptimizerNew
When building campaigns and journeys, teams often need on-brand visuals at the speed of iteration—without exporting work to disconnected design tools for every small change. Journey Optimizer’s AI Assistant for images, combined with Generative models under Brands, lets you choose how images are generated (default Adobe, partner, or custom Firefly models) and use prompts and settings directly in the content editor.This guide explains what generative models are in AJO, when to use them, where to configure them vs where authors use them, and pitfalls to avoid—so your team can roll this out safely and consistently.Official references: Create and manage generative models, Generate images with AI Assistant. When to use this patternUse Generative models + AI image generation when:You need new or refreshed imagery for email, web, landing pages, or push inside Journey Optimizer’s content editor, not only static uploads.You want brand-aware generation: authors pick a Brand, tune the prompt, and
