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Heading to Adobe Summit 2026 and focused on Adobe Journey Optimizer?Here’s a complete list of all AJO sessions and hands-on labs in one place to help you plan your agenda and make the most of your time onsite. Session Description Speaker(s) Timing Drive Growth with AI-Ready Personalized Brand Experiences Across Channels [S324] Learn how to deliver connected, personalized brand experiences by combining Adobe Experience Manager Sites and Journey Optimizer. Explore how to orchestrate consistent cross-channel engagement that builds loyalty and accelerates time to market. Pauline Huynh, Sr. Product Marketing Manager, Adobe Monday, Apr 20 – 10:00 AM–11:00 AM PDT Enter the Era of Agentic Customer Journeys [S522] Discover how Journey Optimizer is evolving with AI agents and generative AI to enable smarter orchestration, experimentation, and personalization at scale. Chetan Prasad, Director, Product Management, Ado
Hi, I am working in a system where the same email address can be associated with multiple profiles. The profiles need to be distinct, however for the purposes of this email send I do not want the same email address to be contacted multiple times, even if each profile would qualify independently. Previously in Adobe Campaign I would just dedupe my audience on email address. I am trying replicate this kind of behavior in a journey in AJO. One thought was to use exit criteria for the journey and exit any profiles where the email address had received the contact, but that still means in the initial touch in the journey there could be duplicate email addresses. Has anyone dealt with a similar situation and if so how did you manage it?
Hi everyone, we’re working with Unitary Events and we understand from the documentation that the ingestion limit is 5,000 events per second.Our question is:Is this limit configurable in any way (for example, reducing it to 1,000 EPS for operational control), or is it a fixed platform guardrail managed entirely by Adobe?We’re not looking to increase the limit, only to understand whether it can be lowered at the AJO/AEP level, or if rate limiting must be handled entirely on the event producer side.Thanks in advance!
Hi all, we’re using Native Push (APNS/FCM) in AJO Journeys and would like to control the overall delivery rate (e.g., X pushes per second/minute).I understand that:The Journeys Throttling API applies only to external endpoints. Rule sets / frequency capping limit messages per profile. Campaigns have a “Throttle delivery” option.However, we don’t see a way to throttle the delivery rate for Native Push within Journeys.Is there any supported way to configure push throughput throttling in Journeys, or is it fully managed internally by Adobe?Thanks!
We are facing a editorial challenge when users are creating emails in the email designer. This is regarding the use of email fragments. We have created many different fragments as design elements/modules, and in all of this fragments we are using variables to control how the fragment should look like. F ex we use variables to choose between pre defines background colors, we use variables to set the alignment of the content (can vary from mobile to desktop), we have different styling of CTAs etc. Today this settings needs to be done before the fragment is broken, and the content can be edited. The challenge is after the fragment is broken we cant change the variable settings from the interface.But there is a work around, and this is not user friendly. From the code editor we can access the fragment code, and by finding the right place in the code we can manually change the chosen value of the variable. And this is reflected in the template when we save the change.It would be very helpfu
In our daily work we are facing a challenge when it comes to maintaince of email templates build from fragments. We are using different pre-defined templates that is built from fragments. And the fragments again contains just dummy images and lorum ipsum texts. The users changes the content in the fragments when they create there Journeys with there emails. The issue we are facing is when a content designer wants to change the template that is in use in an running Journey – there will be a problem. The content designer could have ordered a total new template, with a new look that he wants to use (a new framwork) or simply just want to change to another existing template (could be seasonal variations in the design). When you use the “change design” feature in the email, and changes to another template – you use all your created content in that email you are changing design too. It should have been possible to keep your content when you change the underlaying template.Maybe it could be s
During testing, I set up a campaign to end and it worked and went to ‘Completed’ status. Now, I can’t duplicate it. Is that a bug or do I have to recreate everything? This is what I see for the campaign options:
Hi guys, After reading similar questions, I don’t think this one has been asked before.When I create a journey (in AJO) using a read audience as the entry point and set the schedule type to daily or weekly - the re-entrance options does not appear. My expectation (and as mentioned in this previous comment......is that when the schedule is not as soon as possible I should now be able to choose re-entry criteria: It seems that before I choose the entry node (ie read audience) I can select the re-entrance criteria, but this disappears when I add in the read audience node, and will not save.Is there a reason re-entrance is not showing even when my scheduler is not set to as soon as possible?Thank youWill
Hello, I need some help. I’m trying to use the aggregate function to create an audience. My criteria is: Transacation Date >10 days from Current Date Specific currencyID codes AND Amount Value = 1The profile can have up to 5 currency ID’s. I’m trying to create an audience that when I sum up the Amount, I only select those where total is <=4. I keep getting profiles where the amount is 5. I’m at a loss because this aggregate is not doing what I assume is should be doing. Any assistance would be appreciated.
Hi,I’m trying to build an audience in Adobe Journey Optimizer / AEP Audience Builder UI to target profiles whose birthday is in 4 days.The birthday field is a date attribute:birthdateLoyalty I would like to understand how to correctly configure this using the Audience Builder UIIn the UI: The operator occurs is not available. I only see relative date operators such as “is in next X days”, “is in last X days”, etc. My questions are: Is “birthdateLoyalty is in next 4 days” the correct and recommended approach in the UI for birthday use cases? Does the Audience Builder automatically ignore the year of the birthdate and evaluate only day/month? Is this approach safe for year boundaries (e.g. birthdays on Jan 2 when today is Dec 29)? Should the audience always be set as Scheduled (daily) for this type of logic? Any confirmation or best practices from Adobe experts would be really helpful.Thanks in advance!
I am trying to send a comms to a random sample of 30,000 from a given audience. Initially I was looking to add a profile cap condition after audience read and prior to the email being sent.Will this provide a random sample, or does it read the first 30,000 profile of the audience? Thanks in advance.
how do i add newline character in the ajo custom action expression editor ?I tried these and it didnt work\n"\n"(\n)
Hello, I have a requirement where i have to get a dynamic value from the map, this map is stored on the profile of the customer. They key of this map has two components , one component that comes from context data and other component that comes from offer attribute, what i want to do is to append context data and offer attribute and fetch the value of this key from profile. The problem is when i use + to append them the + function always returns a double and hence i get an error that i can’t pass double as a key. I searched the documentation but there is no way to append two strings in AJO ranking. Does someone has any idea on how to fix this.
Hi Adobe Community, I’d like to ask for clarification regarding the new Decisioning functionality in Adobe Journey Optimizer: 1. Is this new Decisioning capability intended to replace the existing (legacy) Offer Decisioning feature?- If yes, do you already have a timeline for when the old functionality will be deprecated or disabled? 2. Or is the new Decisioning module meant to be an additional capability that will coexist with the existing one? 3. In the new Decisioning,, where can I configure Placements for web banners? In the legacy version, placements were clearly defined, but I’m not able to locate this option in the new interface. Any guidance or documentation references would be greatly appreciated. Thank you!
Hi Everyone,I’m trying out the web channel → web experience feature in adobe journey optimizer and need some guidance on testingHere’ what i’ve done so far:Created a journey in AJO Added a web experience action in the journey Selected my website page url in the web experience in non-visual editor mode, configured a content change for a specific element on the page the journey entry condition is based on the web eventNow i’m bit confused about how to test and validate this setup:How do we see the personalized content on the page, my page is websdk enabled and datastream flows into correct sandbox and i’m testing in the same sandbox
I have created this Inbound webhook for SMS https://platform-va7.adobe.io/journey/webhooks/ingest/277029ed-xxxxxxxxxxxxxxx What should I do next? I'd like to have the opt out data (tracked with that webhook) in an AEP dataset... What steps should I follow once I have the webhook URL? Thanks.
Hi Team,I’m testing an AJO Web channel (Inbound web) configuration and facing an issue where the experience is not delivered, and nothing appears under AJO→ Edge delivery in Assurance.Here is my setup:1.) Web SDK implemented via Tags(Launch)Datastream has : Ajo enabled, Offer decisioning enabled, edge segmentation enabledjourney is published, Profiles qualifies for JOAI segmentAssurance session connected and events are visibleQuestions: 1.) Is there any additional configuration required in web sdk to trigger AJO Web channel delivery(beyond renderDecisions and surfaces)?2.) How can we confirm whether the request is being evaluated by AJO vs ODE3.) Are there specific requriements around surface matching format(web://hostname/path)?4.) should the eventType be something for AJO Web Channel?Any guidance on what could cause AJO not to return propositions despite correct surface and journey qualification would be appreciated.Thanks in advance
Hi everyone,I am looking for a way to programmatically capture or reference the timestamp of the last node a profile passed through (Email - Pre Waits), directly within the Journey canvas (not via Query Service on the Step Events dataset later). I need to use the exact date/time a profile hit the Email step to calculate a Custom wait time.What I've tried: lastActionExecutionElapsedTime - but not sure if it’s helping me.Does anyone know of a way to "stamp" a profile with their last node date within the journey logic itself? Thanks
I am implementing AJO Push Notifications using AEP Mobile SDK + Edge Network and facing an issue with push profile persistence.What is working: Push token and ECID are visible in AEP Assurance → Push Debug → Client Edge streaming validation is successful Hits are received and processed in Assurance Events are visible in AEP → Customer → Profiles Issue: All steps mentioned in the tutorial have been followed: https://experienceleague.adobe.com/en/docs/platform-learn/implement-mobile-sdk/experience-cloud/journey-optimizer/journey-optimizer-push#create-push-credentials
I do not see that available in the dool or documentation but maybe somehow its possible?
HelloWe’ve identified a critical issue regarding how AJO campaigns handle Offer Decisions. Currently, it appears the Offer Decision is executed at the publish date rather than the scheduled delivery date.For example, if a client prepares and publishes a newsletter on Friday for a Sunday 9:00 AM send out, AJO captures the offer snapshot on Friday. Consequently, offers that are valid on Friday but expired by Sunday before the send out are still appearing in the newsletter. Is there a way to ensure offer logic is evaluated at the time of sending instead? There is no API to publish a campaign on certain date.In this document https://experienceleague.adobe.com/en/docs/journey-optimizer/using/orchestrate-journeys/create-journey/publish-journey is says that when something changes in offer decision then journey needs to be published/unpublished but i am not talking about offer decision changes instead the offer changes. Thanks,Arpan
Does anyone have any experience using the Dry Run mode in AJO with either events as a condition within a journey or as an entry point? I’ve been using it recently and whilst it works fine for batch qualified audiences, I’ve not seen any results when using events?Thanks,Paul
I’m trying to permanently Stop a journey that is currently in a Paused state, as we have no intention of resuming it. However, the 'Stop' button is disabled/greyed out in the UI.Is this a permissions issue (e.g., lacking some permission as I have publishing rights), or does the system require a journey to be Live before it can be stopped? Additionally, is it possible to force a termination via the AJO API?
Hi Everyone, I am working on a use case where I need to capture ‘Open’ Reaction and send a Re-send email to people who have not opened first email. I used the reaction event but despite the audience profile capturing opens, the reaction event is unable to identify/capture the opens. As a result the entire audience base ends up receiving the re-send email even the ones who have opened. Please help me understand this and any workaround if anyone has any awareness on this. Thanks in Advance!
Now Enhanced With Broadcast Live Updates for Large-Scale Operational Communications When travelers head to the airport, their biggest pain point isn’t the flight itself—it’s the uncertainty:Has the gate changed? When does boarding begin? Is the flight delayed? Where are my bags?Airlines have the data. Travelers desperately need it. But traditional push notifications only go so far.With Adobe Journey Optimizer (AJO) Live Activities, airlines can deliver real‑time, persistent updates directly on the lock screen through iOS Live Activities—and now, with the introduction of Broadcast Live Activities, they can scale these updates to entire airport terminals, routes, weather events, or wide operational groups simultaneously.This blog shows how airlines can implement both 1:1 and Broadcast Live Activities to keep passengers informed throughout their journey. What’s New: Broadcast Live ActivitiesOriginally, Live Activities in AJO focused on personalized 1:1 updates, such as a flight delay for
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