Adobe Analytics

                                   Spectacular customer experiences don’t just happen— they’re imagined, built, and brought to life by Experience Makers like you. Now it’s your turn to take center stage. Submissions are open through October 17, 2025, at midnight PT. Whether you are scaling personali...

There’s a new way to renew your Adobe certification, and it’s the most streamlined process yet.All you have to do is pass two short renewal modules (about 15 minutes each), and your certification will be renewed automatically for two years.You will be notified 90 days before your certification expir...

June' 25 release notes Check out what's new and updated in the latest Adobe Customer Journey Analytics product release update: Release Notes   New capabilities Analysis Workspace left panel no longer opens and closes on hover: The left panel in Analysis Workspace is used to add things like component...

We are unsure of which Bounce Rate metric to use for our overall site performance reporting, one thing I noticed, for both of the screenshots where the bounce rate looks more accurate (49%) the metric being used is ‘Bounce Rate (Page Views)’ rather than ‘Bounce Rate’.  I am new to my digital growth ...

Hi all, I have created a derived field summing events (denoted by 1 and -1) at a People level for analytics use case to understand group membership. I was wondering, how does this derived field summation apply when you adjust the date range within a workspace? For example: In the derived field, I am...

How does Adobe Analytics collect tracking codes within URLs?If there are two tracking codes in one URL, which one does Adobe Analytics collect? According to the data set I'm referring to, it appears to collect the latter tracking code at the end.E.g. www.abc.co.kr/?csref=dsp:ABC&csref=dsp:DEFIn this...

Hi there, When referring to the metrics 'Order (purchase event)', I only found document shows it relates to the purchase event. I'm wondering if 'Order' contains all the purchases, or only those with full payment? Is there further information of the relationship between order and payment? Best regar...

As title, do we have a usage metrics report where I can see who uses workspace/projects the most and what data they use the most?

I'm attempting to create a click thru rate calculation for our Home Page team with the calculation created as the below with HP Click Visits defined as a visit with an event category prefix of RE: (our indicator of a link click).You'll notice that this works great at the Page Name level, but once yo...

Dear community, I was wondering if usage of VPN impacts share of returning visits and similar loyalty metrics.Does Adobe measure by IP address or cookies also are taken into account?

When implementing Adobe Media analytics tracking, we have to pass "Stream Type" value.As per this document https://adobe-marketing-cloud.github.io/media-sdks/reference/javascript/MediaHeartbeat.html#.StreamType we can pass different value based on the Media content type.Just wanted to understand for...

In our project we have many report suites and we heavily use Processing rules.Currently we are using Adobe Analytics 1.4 api to extract Processing rules from multiple report suites and check mapping for each variable. This way its very easy to check mapping for each variable across report suites and...

It has been 6 years since I last used Adobe Analytics and will be starting a new role in 2 weeks and would love to do some studying and refreshing on Adobe Analytics during this free time. So any resources you could recommend would be wonderful.Thanks,Deeby